Senior Paid Media Manager

Posted 9 Days Ago
Be an Early Applicant
Hiring Remotely in AB, CAN
Remote
Senior level
Software
The Role
Own paid media strategy and hands-on execution across multiple brands and channels. Manage six-figure budgets, campaigns, bidding, audience targeting, testing, attribution, reporting, and conversion optimization. Partner with SEO, content, web development, leadership, agencies, and vendors to improve acquisition, awareness, and revenue. Use GA4, Google Tag Manager, marketing automation, CRM systems, and AI workflows to analyze performance and optimize campaigns.
Summary Generated by Built In

Position Summary:

At managed.com, we're a remote-first, global team. We're also AI-first, so finding practical ways to use AI is part of every role here.

As the Senior Paid Media Manager, you will own paid media strategy and hands-on execution across the managed.com portfolio of brands. This senior individual contributor will manage budgets, campaigns, testing, attribution, and reporting to improve customer acquisition, brand awareness, and revenue growth while partnering with content, SEO, web development, marketing leadership, and external agencies.

What you’ll do:

  • Build and execute paid media strategies across Google Ads, Microsoft Advertising, Meta Ads Manager, LinkedIn Campaign Manager, X Ads, and other relevant channels
  • Plan, allocate, and optimize annual six-figure advertising budgets across paid channels to meet business goals and improve return
  • Set campaign KPIs, monitor pacing and performance, and report results and optimization recommendations to leadership
  • Manage keyword research, competitive analysis, bid strategies, and campaign structures across audiences, regions, and devices
  • Develop and refine audience targeting using first-party and third-party data
  • Create and refine ad copy and creative, and run A/B tests across advertisements, landing pages, and campaign concepts
  • Analyze customer journeys, conversion paths, and campaign attribution to identify and implement performance improvements
  • Use the company’s internal AI-connected paid media system and other practical AI workflows to review performance, streamline work, and support optimization decisions
  • Partner with web development to improve conversion tracking and landing-page performance, including work involving GA4 and Google Tag Manager
  • Coordinate paid and organic search strategies with content and SEO partners
  • Develop and maintain controls that reduce click-fraud risk
  • Manage external agencies and vendors and share paid media best practices with the broader team
  • Support other tasks or projects as assigned to meet team and business needs

About you:

  • 5+ years of experience managing paid media campaigns, including at least 2 years in a senior role
  • Demonstrated hands-on experience managing paid media platforms and personally managing annual advertising budgets of six figures or more; strategy-only or agency-oversight experience is not sufficient
  • Expert knowledge of paid search, paid social, display, and remarketing, with the ability to translate business goals into effective campaigns
  • Advanced analytical and attribution skills, including the ability to use customer-journey and campaign data to improve conversion paths and performance
  • Ability to design and interpret A/B tests involving ad copy, creative, and landing pages
  • Strong skill in writing and refining effective ad copy and creative that aligns with brand messaging
  • Experience with marketing automation and CRM systems; experience with comparable platforms is acceptable
  • Experience with, or a demonstrated interest in, using AI to streamline workflows, review performance, and support campaign optimization
  • Careful project management, clear recommendations, and effective presentation of performance data to leadership
  • A record of working independently, following through from idea to results, identifying performance or tracking issues proactively, and keeping remote partners aligned
  • Availability to work with US Eastern Time or similar hours and provide sufficient overlap for collaboration with colleagues in North America and Europe when needed
  • Experience with web hosting, SaaS, or similar B2B technology products is a plus.
  • Additional assets include Google Ads or Meta Blueprint certification, experience with GA4 and Google Tag Manager, familiarity with WordPress or a comparable CMS, and experience working remotely.
  • Communication skills and fluency in written and spoken English, with other languages considered an asset

What we offer:

  • Remote-first work, with team members across many countries
  • Competitive pay, benchmarked against the markets we hire in
  • Room to grow, with real ownership of your work and support for professional development
  • Flexibility in how and when you work, within the core hours your team needs
  • Access to the AI tools you need to do your work, and the room to experiment with them

About us:

Managed.com is the company behind a family of specialist brands spanning business technology, infrastructure, and channel commerce. These include HostPapa, ColoCrossing, Hostopia, CloudBlue, and LogoMaker. Each brand serves its market through its own products and customer experience. Together, we are bringing those strengths closer to create more connected experiences and help businesses build, operate, and grow in the AI era.

Our culture is built on trust, respect, and doing work that matters to our customers. As our brands come together, there's real room to grow into new roles and new areas of the business.

Managed.com is an equal-opportunity employer. We value the range of backgrounds, perspectives, and experiences across our team, and we hire and promote based on skills and contribution.

We're committed to providing accommodations for people with disabilities at every stage of the hiring process. If you need an accommodation, let us know, and we'll work with you to meet your needs.

It is anticipated that this position will be performed outside of Ontario.


 

Skills Required

  • 5+ years of experience managing paid media campaigns
  • At least 2 years of experience in a senior role
  • Hands-on management of paid media platforms and annual advertising budgets of six figures or more
  • Expert knowledge of paid search, paid social, display, and remarketing
  • Advanced analytical and campaign attribution skills
  • Experience designing and interpreting A/B tests for ad copy, creative, and landing pages
  • Strong ad copywriting and creative refinement skills
  • Experience with marketing automation and CRM systems
  • Experience with or demonstrated interest in using AI for workflow and campaign optimization
  • Project management, recommendation, and performance-data presentation skills
  • Ability to work independently and coordinate effectively with remote partners
  • Availability to work US Eastern Time or similar hours
  • Experience with web hosting, SaaS, or similar B2B technology products
  • Google Ads or Meta Blueprint certification
  • Experience with GA4 and Google Tag Manager
  • Familiarity with WordPress or a comparable CMS
  • Experience working remotely
  • Fluency in written and spoken English
  • Additional language proficiency
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The Company
HQ: Burlington, Ontario
247 Employees
Year Founded: 2006

What We Do

About HostPapa HostPapa is a privately-owned company headquartered in Burlington, Ontario. HostPapa also has locations in 11 other countries around the world. At HostPapa, we consider every one of our customers to be a part of our family. That's why our motto is "Let Papa take care of you!"​ We understand that our customers'​ websites are important and that they need to be able to count on us to ensure that their service is not interrupted. We have established a solid foundation to offer hosting solutions and cloud services for small and medium-sized businesses that are reliable, easy-to-use, and customer service-oriented, all for a low cost. At HostPapa, we value our customers and recognize their need for outstanding customer service. We are not satisfied until our customers are! With HostPapa you get: Feature-rich hosting packages Money-back guarantee FREE domain registration Uptime guarantees Online knowledgebase / support Help with using the tools / getting set up Ecommerce capabilities Free apps With HostPapa you can depend on: Dedicated customer service Quality equipment Maximum guaranteed uptime Highly functional tools for administration The leading feature set available Secure and reliable backups A solid and honest business partner Careers at HostPapa A career at HostPapa is fun, laid back, rewarding and challenging. We offer continuous learning and opportunities for career advancement. If you think you have the skill-set to work with us and love to work in a fast-paced environment, then HostPapa is definitely the place for you! It is our goal at HostPapa to help our employees advance in their careers. By adopting an ongoing, hands-on learning environment, our employees are continuously growing and expanding their knowledge. We believe that employee education and training are essential, not only for our staff but also for our customers.

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