Senior Paid Media Channel Manager

Posted 3 Days Ago
Be an Early Applicant
2 Locations
In-Office
Senior level
Fintech • Cryptocurrency
The Role
Own and scale global paid media campaigns across Meta, TikTok, Google, X, and other platforms. Drive web-to-app acquisition, mobile manufacturer channels, landing page and conversion funnel optimization, deep linking, attribution, and creative testing. Analyze CPA, LTV, ROI, and user quality while developing market-specific strategies and collaborating with regional, analytics, creative, and product teams.
Summary Generated by Built In

About Us

Established in 2018, Bybit is one of the world’s leading cryptocurrency exchanges and digital financial platforms, serving over 80 million users across more than 200 countries and regions. Powered by world-class technology and a user-first mindset, Bybit delivers a seamless ecosystem across trading, payments, wealth management, custody, institutional services, and Web3 — connecting users to the future of digital finance.
 
Our core values define how we build. We listen, care and improve to create products and experiences that put users first. Backed by a global team of ambitious builders, problem-solvers, and innovators, we foster a high-performance and fast-moving environment where talent is empowered to drive real impact at the global scale. Supported by 24/7 multilingual customer service and a strong commitment to innovation, we are shaping the future of finance through technology, collaboration, and bold execution.
 
Today, Bybit is recognized as one of the most trusted and transparent platforms in the digital asset industry, continuing to expand its global presence while building the infrastructure for the next generation of financial services.
Key Responsibilities
  • Own and scale global Big Media campaigns across Meta, TikTok, Google, X, and other major platforms.
  • Drive Web-to-App (W2A) acquisition and optimize landing pages, deep links, attribution, and conversion funnels.
  • Develop and optimize mobile manufacturer channels.
  • Drive creative optimization through performance analysis, A/B testing, and continuous iteration to improve campaign performance.
  • Optimize performance based on CPA, LTV, ROI, and user quality.
  • Develop market-specific strategies and collaborate with Regional, BI, Big Data, Creative, and Product teams to drive growth.
Requirements
  • 5+ years of experience in Paid Media, with experience managing sizable budgets.
  • Strong hands-on experience across at least 2–3 major platforms, including Meta, TikTok, Google, and X.
  • Proven W2A experience with a solid understanding of deep linking, MMP attribution, and conversion optimization.
  • Experience with mobile manufacturer channels is preferred.
  • Strong analytical skills, global market experience, and professional English proficiency.
Nice to have: Experience with AppsFlyer, GA4, or other attribution and analytics tools.
 

Why Join Us
At Bybit, we are committed to fostering a supportive and enriching work environment. 
Our benefits include:
- Study Growth Fund: We support your professional development and continuous learning.
- Internal Events: Participate in regular team-building activities, workshops, and events designed to promote collaboration and innovation.
- Global Collaboration: Be part of a diverse, international team, working alongside colleagues from around the world.
- Career Advancement: Access opportunities for growth and advancement within a rapidly expanding global company.
- Internal Mobility: Grow with us- Your long-term development is important to us. We offer internal job opportunities to help build your career path.

Skills Required

  • 5+ years of experience in paid media
  • Experience managing sizable budgets
  • Hands-on experience across at least 2–3 major platforms, including Meta, TikTok, Google, and X
  • Web-to-app acquisition experience
  • Understanding of deep linking, mobile measurement partner attribution, and conversion optimization
  • Strong analytical skills
  • Global market experience
  • Professional English proficiency
  • Experience with mobile manufacturer channels
  • Experience with AppsFlyer, Google Analytics 4, or other attribution and analytics tools
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The Company
HQ: Dubai
3,000 Employees
Year Founded: 2018

What We Do

Since its inception in March 2018, Bybit has emerged as a leading cryptocurrency exchange, offering a comprehensive suite of tailored crypto services and product solutions meticulously crafted for retail and institutional traders alike. Trusted by millions worldwide, Bybit continues to push the boundaries of innovation, consistently refining and expanding its multi-spectral product offerings. At the heart of Bybit's mission lies the unwavering commitment to providing a secure, reliable, and transparent trading platform that empowers investors to seamlessly navigate the dynamic world of crypto. Whether you seek to explore Spot or Derivatives trading, harness the potential of Mining and Staking products, or leverage API support for algorithmic trading, Bybit empowers you to take control of your crypto journey. As pioneers in the ever-evolving Web3 landscape, Bybit meticulously curates and incubates innovative crypto projects, decentralized solutions, and data-driven research, fostering a vibrant ecosystem of crypto education and growth opportunities. Our core values of empathy, responsiveness, and continuous improvement permeate every aspect of our operations, shaping an inclusive environment where every individual feels valued and empowered. Bybit actively collaborates with regulatory bodies and institutions worldwide, playing a pivotal role in establishing robust safety and security frameworks, paving the way for a secure and dynamic future of crypto. Embrace the Digital Revolution with Bybit: Your Trusted Partner in the Crypto Frontier. #CryptoArk #Bybit

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