(Senior) Content & Online Marketing Manager (f/m/x)

Your Role 

Become part of Tanso and help us grow our digital reach and performance. 

As our (Senior) Content & Online Marketing Manager, you will own and drive our content and SEO strategy end to end. Your focus will be on creating high-impact content tailored to our target audience - and ensuring it reaches them at the right moment. 

This role is about more than just writing or chasing clicks: you're a digital marketing strategist who connects content performance to business goals. From developing and optimizing content to orchestrating full-funnel campaigns, you’ll play a key role in scaling our growth and driving qualified leads in a dynamic, results-oriented environment. 

How You Succeed 

Strategy & Execution 

• Develop and execute a holistic content and SEO strategy that aligns with each stage of the customer journey and reflects the information needs of our B2B target group. 
• Create, manage, and continuously optimize high-quality, SEO-optimized content (e.g. landing pages, blog articles, case studies, and guides) to boost organic visibility and generate qualified leads. 
• Conduct in-depth keyword research and competitor analyses to identify content opportunities and inform strategic priorities. 
• Support SEA campaigns (e.g. Google Ads, Microsoft Ads) as a secondary channel to test messaging and complement organic performance. 

Monitoring & Optimization 

• Set up clear performance tracking to monitor content and SEO performance across key metrics like rankings, traffic quality, and conversion rates. 

• Analyze performance data and derive actionable insights to continuously improve our content strategy and optimize user engagement. 

• Collaborate with internal and external partners (e.g. developers, freelancers, agencies) to implement technical SEO & SEA improvements and content enhancements. 

 Collaboration & Project Management 

• Work cross-functionally with other teams to ensure consistent messaging and alignment across content formats and channels. 

• Take ownership of timelines, stakeholder coordination, and content planning cycles to ensure consistent and strategic execution. 

• Share performance updates, learnings, and strategic adjustments in a clear and structured manner with relevant stakeholders. 

Why Tanso? 

• Your work helps producing companies integrate sustainability in their decision making. You will directly influence how companies understand, act upon and report on sustainability. 

• You are joining the company in a phase of accelerated growth. We’ve successfully entered the market, closed important reference customers and experience strong market tailwinds. This is a unique opportunity to still join Tanso in Seed stage. 

• We expect a lot, but also offer you a highly competitive compensation package with an attractive equity package to participate in Tanso’s growth. 

• Our team thrives on embracing uncertainty. We work in cross-functional teams to tackle ambitious challenges, actively seek feedback, and are strong believers in interdisciplinary. 

• We’re a diverse group of people, and that diversity is what makes our experience extraordinary. With team members from various backgrounds, disciplines, and cultures, we bring unique perspectives to everything we do and are always eager to learn from each other. 

• We offer an environment that puts your needs first. You’ll get access to sponsored EGYM Wellpass to find inner peace at yoga or kill it at HIIT workouts with the team. 

• Our team is fun - we are convinced that work needs to be fun too. We are proud to have an outstanding team NPS and regularly organize team events to keep up the spirit. 

Whom you will be working with 

• Teresa, Marketing Lead   

• Nicola, Marketing Working Student       

Recruitment Process 

1. Get to know Tanso with our People Team - learn more about us, ask your questions, and let’s explore together whether it’s a mutual fit. 
2. Role Introduction with Teresa - understand your role and see whom you will be working with 
3. Deep dive with Teresa & another team member - get a feeling for the tasks ahead of you and meet your future colleagues

Hard Requirements 

• You already live or are willing to relocate to Munich. 

• You must have a pre-existing working permit for the EU. 

• You must speak English at level C1 or higher. 

• You must speak German at level C2. 

You're wondering why there isn't a longer list of hard requirements in the job description? We believe it's more important that you are excited about the role and want to grow with it, instead of fulfilling some specific high-level requirements. We think there can be numerous different paths that could qualify you for this role, and we want to hear YOUR story.