Senior Mobile Marketing Manager

We are looking for Senior Mobile Marketing Manager
12Go is the leading multimodal online travel agency based in Bangkok, Thailand. Founded in 2012, we offer train, flight, bus, and ferry tickets, as well as transfers, insurance, and other travel products globally. At 12Go, our vision is to enable any customer to instantly book any route in the world. We develop technology to create memorable travel experiences for everyone, worldwide. We have assisted over 4 million travelers, making their journeys easier and more enjoyable.12Go employs over 200+ professionals globally. We have a performance-driven culture that emphasizes continuous feedback and professional growth
We are looking for a seasoned marketing manager with specialty in mobile app campaigns. Responsibilities include creation and optimization of mobile app campaigns on both iOS and Android platforms in a variety of ad networks like Google Ads, Meta Ads & others. Availability of strong understanding & experience of working with MMP and event tracking. Scope of work includes collaboration with design and product teams within the company
Qualifications:
- At least 3 years of experience running mobile app campaigns for both iOS & Android;
- Experience of running campaigns on both CPI & CPA basis;
- Experience of tracking setup in AppsFlyer for ad networks, including in-app events;
- Good business acumen (including market & competitive analysis, forecasting);
- App store listing optimization experience, including A/B testing;
- ASO optimization experience.

- Data analytics skills (including comparative analysis of LTV, Repeat rate, in-app event conversion funnel);
- Data-visualization skills;
- Fluency in English.
Nice to have:
- Experience of affiliate mobile app marketing;
- Work experience in travel;
- Proficiency in SQL.

- Engaging work on a product that enables millions of travelers to book their trips daily;
- Remote work opportunity, allowing you to work from your own location;
- Paid vacation days;
- Access to paid training and various educational programs;
- The chance to collaborate with an enthusiastic and friendly team in an international environment;
- A competitive salary based on your experience.