The Role
The Senior Media Specialist will manage global media buying for ZURU Edge brands, optimizing digital campaigns while ensuring performance meets business objectives across various platforms.
Summary Generated by Built In
If you’re passionate about media, love spotting trends, and are ready to level up your career by driving insights, reporting, and results on a global scale, this is the role for you! 🌏✨
ZURU is on a mission to disrupt across industries, challenge the status quo and catalyst change through radical innovation and automation advances. This is in play in different pillars of the company: ZURU Toys are re-imagining what it means to play; ZURU Tech is shaping a better future by leading the next building revolution; ZURU Edge is pioneering new generation FMCG brands to better serve modern consumers.
Founded in 2003 by EY Entrepreneur of the Year and World Entrepreneur Hall of Fame brothers Nick and Mat Mowbray, ZURU has quickly grown to a team of over 5000 direct and indirect members across more than 30 international locations.
One of the largest toy companies in the world, globally recognised and award-winning brands include Bunch O Balloons, Mini Brands, XSHOT, Rainbocorns and Smashers. Our global FMCG brands include MONDAY Haircare, Rascals, NOOD, BONKERS, Gumi Yum Surprise, and more!
ROLE PURPOSE
At ZURU, we pride ourselves on placing innovation and excellence at the heart of everything we do. This is core to our marketing principles and had led us to become one of the leading advertisers globally across a number of digital and social platforms.
The Senior Performance/Digital Specialist will drive excellence across our global media buying efforts on ZURU Edge brands, managing campaign executions and operations excellence across a portion of our five key verticals: baby, beauty, homecare & wellness, pet, and confectionery.
This role will drive performance across all global markets, including the United States, United Kingdom, and New Zealand, ensuring campaigns are strategic, efficient, and results-driven.
A key part of the role is delivering efficient and effective results to our brand marketing teams withinTikTok, YouTube, Meta, The Trade Desk, and other emerging digital platforms such as retail media and programmatic DOOH opportunities. The ideal candidate has fine-tuned hands on keyboard experience that will elevate their position to collaborate closely with tech partners, insights teams, and inventory suppliers, playing a critical role in shaping ZURU Edge’s media buying strategy, test and learn agenda and innovation roadmap.
Roles & Responsibilities
- You will help to build the pathway for ZURU Edge’s best-in-class media team including the development and implementation of new processes, platforms and buying strategies essential to success will be the relationships built with the Media Planning team, Data and Analytics team and our Brand Marketing teams to ensure all campaigns ladder up and deliver on business objectives.
- This role presents an incredible and unique opportunity to grow, learn and make an impact within a fast-paced future-thinking global company.
- Our media, marketing and data teams are all in-house which provides an opportunity to learn about all elements of the company and apply your knowledge to drive business results.
- Own and maintain the media buying strategy for a portion of ZURU Edge brands.
- Work collaboratively within the Media Buying team, ensuring seamless communication and alignment across team members in both Auckland and India-based offices to drive efficiency, accuracy and consistency in campaign execution.
- Create, execute and optimise digital paid media campaigns, with a heavy focus on test and learns, and working with our India team to ensure flawless setup pacing, and delivery of campaigns globally.
- Drive the presentation and reporting of campaigns performance in conjunction with the Media Planning team to the brand teams and cross-pollinating key learnings across the ZURU business.
- Drive campaign execution to meet key performance metrics across Facebook, Instagram, Google, TikTok, Walmart, Target, The Trade Desk other relevant platforms.
- Challenge the current ways of working to drive new platform, process and technology adoption.
- Grow your relationship collaboratively and progressively with tech partners.
Skills & Experience
- 3+ years’ experience in Digital Marketing or Media
- Experience working with Facebook Business Manager, The Trade Desk, Google ad products and TikTok Ads Manageris optimal, with experience in at least one essential.
- You’ve built strong foundations in Media Buying, Activation, or Programmatic, and now you’re ready to take the next step to level up your career
- Openness to listen, learn and adapt to always do better
- Strong presentation skills and the ability to manage multiple stakeholders across teams
- Comfortable sharing opinions in a productive manner
- Ability to multi-task, take initiative, prioritise, stay organised, and manage time effectively
- Strong attention to detail with the ability to manage multiple tasks and projects simultaneously.
- Willingness to take responsibility and accountable for the work of the team
LIFE@ZURU
ZURU is on a quest to reimagine tomorrow. Founded in 2003, ZURU Group has rapidly grown and now spans three core divisions—ZURU Toys, ZURU Edge (consumer goods) and ZURU Tech (construction).
Known for its cutting-edge software and world-leading automation and manufacturing systems, ZURU has over 5,000 team members in over 30 global locations, making it perfectly placed to continue building its reputation as one of the fastest-growing and most disruptive companies in the world.
At ZURU, we have cultivated a high-performing culture that encourages excellence. Our team works towards ambitious goals, learning, performing, and improving together, all while having fun. We empower talented individuals to do their best work every day.
At ZURU, you get out what you put in. You are responsible for driving your own career and we provide the platform to achieve it. As ZURU is on such a fast growth trajectory, there are opportunities here that you won’t find anywhere else.
Get to know us a little better by checking out @lifeatzuru on Instagram or www.zuru.com.
WHAT WE OFFER
🌱 Culture for Growth
🧘 Health & Well Being Benefits
🌎 Global Opportunities
💡 Surrounded by an A Player Team
💰 Competitive Remuneration
🍓 Lots of fresh fruit, coffee, pals fridge and more
ZURU – Reimagining tomorrow 🚀
https://zuru.com/
#LI-JK3
Top Skills
Facebook Business Manager
Google Ad Products
The Trade Desk
Tiktok Ads Manager
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The Company
What We Do
ZURU is a disruptive and award-winning company that designs, manufactures and markets innovative toys and consumer products.
Inspired by kids and imaginative play, ZURU is one of the fastest growing toy companies in the world and is known for their agility, creativity and new-age manufacturing techniques.
The company that started in New Zealand now employs more than 5,000 staff across 18 offices, produces 600,000 toys a day and distributes to most major retailers in over 120 countries.
ZURU has delighted millions of families all over the world with brands such as Bunch O Balloons™, X-Shot™, Rainbocorns™, Robo Alive™, Smashers™, 5 Surprise™ and Metal Machines™ as well as through partnerships with entertainment properties, including Nickelodeon, Disney, Universal Studios and DreamWorks.
With a strong commitment to the community, ZURU supports Captivating International, local China orphanages and also student development programs in Asia and in New Zealand.
ZURU will continue to pave new ways for kids to play and focuses on reimagining what this looks like every day.
