Senior Media Planner

Posted 9 Days Ago
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Gurugram, Haryana
5-7 Years Experience
AdTech • Marketing Tech
The Role
Responsible for strategic development, developing media plans, maintaining client relationships, identifying growth opportunities, supervising junior staff, and tracking media markets.
Summary Generated by Built In

Job Description

• Responsible for providing client history, goals, hurdles and insights for strategic development
• Develop media plans and recommendations to coincide with media strategy and KPIs
• Lead in the development of all major presentations/decks. Gain appropriate internal approvals prior to release to the client
• Maintain strong working relationship with client and internal constituents
• Identify opportunities for the client growth
• Notify agency management for client issues/problems
• Ensure documentation of client conversations and agreements through conference reports • Ensure all client materials/correspondence are on strategy and of the highest quality • Supervise and mentor junior staff • Keep self abreast on the current on events, latest trends and strong industry knowledge. • Ensure that media plans are well placed and maintained effectively, meeting the desired budget and impressions. • Review and propose media spend adjustments according to performance and market conditions • Track media markets using data gathered from research, analysis of market trends, media supply availability, new market opportunities, and competitive activity.

Qualifications

Practical knowledgeable & exposure about and experienced with the concepts, approaches and issues involved in traditional media planning. Understanding of Digital Ecosystem will be added advantage
• Familiar with the timelines, processes and needs of the implementation of all media
• Proficient in all syndicated and proprietary media applications.
• Technical proficiency, particularly with media systems and MS Excel, Word and PowerPoint
• Able to tap into proprietary consumer insight applications or alternative sources for more in-depth analysis.
• Keep abreast to the development and trends in the ever changing media landscape.
• Excellent Interpersonal & Communication Skills
• High level of organization and analytical skills
• Proven experience of working closely with the team
• Comfortable with ambiguity.
• Exceptional organizational and management skills along with financial acumen
• Strong ability to follow through on commitments
• Working knowledge of Media Softwares like BARC, TAM, MAP

Additional Information

All your information will be kept confidential according to EEO guidelines.

Publicis Groupe Commitment to Diversity & Equity Policy:

Publicis Groupe is deeply committed to diversity and inclusion in spirit and in action at every level of the organization. It reflects our core values and embodies our purpose of building a great company enabling human potential. We have a deep-rooted appreciation for how diversity of thought drives innovation, and we ground that value in a culture of collaboration and connected thinking.

  • Diversity & inclusion are business imperatives on which Publicis Groupe will not negotiate. While fostering a work environment that is inclusive of all talent is a collective responsibility, it is leadership’s job to nurture the career aspirations and goals of all our talent. Promoting gender equality starts at the top and the Groupe will not tolerate anyone speaking for our organization who does not value the importance of inclusion. Publicis Groupe works very hard to champion diversity and will continue to insist that each agency’s leadership be champions of both diversity and inclusion.
  • Our Core values “ VIVA LA DIFFERENC’E is based on the very aspect of celebrating differences 
  • Our strategy focuses on bringing together teams with diverse perspectives, disciplines, and experiences, because diversity of thought best serves our clients and their customers who they aspire to impact

Equal Employment Commitment:

  1. We provide equal opportunities to all our employees and to all eligible applicants for employment in our company. We do not unfairly discriminate on any ground, including race, caste, religion, color, ancestry, marital status, gender, sexual orientation, age, nationality, ethnic origin, disability or any other category protected by applicable law.
  2. When recruiting, developing and promoting our employees, our decisions will be based solely on performance, merit, competence and potential.
  3. We shall have fair, transparent and clear employee policies which promote diversity and equality, in accordance with applicable law and other provisions of this Code. These policies shall provide for clear terms of employment, training, development and performance management.

Top Skills

Excel
Ms Word
PowerPoint
The Company
HQ: Paris
45,929 Employees
On-site Workplace
Year Founded: 1926

What We Do

As a platform at the intersection of marketing and digital business transformation, driven through the alchemy of creativity and technology, Publicis Groupe is built on The Power of One. Publicis Groupe offers its clients seamless access to the expertise of its 80,000 talents across four Solution hubs: creative with Publicis Communications (Publicis Worldwide, Saatchi & Saatchi, Leo Burnett, BBH, Marcel, Fallon, MSL, Prodigious), media services with Publicis Media (Starcom, Zenith, Spark Foundry, Blue 449, Performics, Digitas), digital business transformation with Publicis.Sapient and health & wellness communications with Publicis Health. Publicis Groupe’s agencies are present in over 100 countries around the world.

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