About FINN Partners
FINN Partners is a fast-growing, global independent marketing agency recognised for its bold ideas and collaborative spirit. Our expertise spans integrated marketing, media, and creative services, offering clients a unified team focused on business and brand growth. The Performance Media team leads performance strategy across paid search, social, programmatic, and audience insights, while the Brand Media team leads brand strategy across narrative and channel selection. The two teams build every media plan together, aligned to a single business outcome. Media joins client engagements at the earliest stages, working alongside strategy and creative to develop one integrated campaign.
Position Summary
As a Senior Media Planner, Brand, you will lead the development and execution of local, national and global brand media plans, owning your plans, measurement, reports, and recommendations from start to finish, with growing autonomy in client-facing strategy and vendor negotiations.
You will plan across brand media channels including but not limited to premium video, programmatic video and display (DSP), audio, OOH, and brand partnerships, and provide dotted-line guidance to Associate Media Planners as you deepen your fluency across the mix.
What You'll Do
- Participate in the development of integrated brand media plans and strategies, contributing directly to plan direction and channel strategy rather than executing decisions made by others
- Plan and execute brand channels including premium video, programmatic video and display (DSP), audio, OOH, and brand partnerships
- Maintain working knowledge of paid social, paid search, and performance platforms to inform how brand strategy translates across the full media ecosystem, even where day-to-day execution sits with the Performance team
- Oversee end-to-end management of brand media campaigns, from planning through execution and reporting
- Prepare estimates, insertion orders, and buy specifications
- Own vendor negotiations for rates, positioning, and added-value opportunities, ensuring outcomes align with plan objectives
- Issue RFPs to print, broadcast, and digital vendors
- Implement and monitor tracking of KPIs and overall campaign performance
- Construct and deliver detailed reports on a monthly basis
- Provide review/oversight of junior team members for client-facing reports through a constructive lens
- Manage billing alongside Media Planner/Associate Media Planner and Accounting counterparts
- Conduct industry, competitive, and audience research using media tools and agency resources
- Foster partnerships with vendors and other third parties
- Evaluate new media opportunities and develop points-of-view
- Present media plans and strategic recommendations directly to clients, with Supervisor support on complex or sensitive accounts
- Provide dotted-line guidance and day-to-day direction for Associate Media Planners, including quality review and feedback on their work, without formal performance management authority
- Maintain daily pacing and budget tracking
- Stay current on media trends and best practices
- Bachelor's degree or equivalent experience
- 4–6 years of advertising or media agency experience
- Strong math and analytical skills
- A creative and innovative thinker
- A track record of gaining trust and respect through sound judgment, including in high-pressure situations
- Exceptional written, verbal, and negotiation skills, with the ability to communicate across all levels of employees, vendors, and clients
- Exceptional initiative and attention to detail
- Ability to multitask, prioritize, and perform under tight deadlines
- Experience guiding or reviewing the work of junior planners a plus
- G Suite (Sheets, Docs, Slides), Microsoft Office (Word, PowerPoint, Excel)
- Proficiency with FINN's reporting and dashboard platforms, including Ninjacat and Funnel, or similar tools
- Familiarity with AI tools used across the agency, including Gemini, OpenAI, Copilot, and Claude, to support planning, research, and reporting workflows
- Familiarity with audience research and competitive intelligence platforms such as GWI and MediaRadar, or similar tools
- Google Marketing Platform (Campaign Manager, Google Analytics, Looker Studio)
- Ability to conduct critical analysis and identify key insights
- Strong written, verbal, and visual communication skills
- Proactive and self-motivated
- Excellent problem-solving skills
- Solid project management and organizational skills
- High level of accuracy and attention to detail
Anywhere in the U.S. We're a remote-first workplace with optional in-office days in Boston, Chicago, Detroit, Los Angeles, Nashville, New York, Portland, Washington DC, and more. Eastern Time Zone working hours are preferred to best align with team and client collaboration hours.
Anticipated Salary: $60,000 - $80,000. Compensation is based on experience and depending upon workplace location.
Why Join FINN Partners?
- Competitive salary, health, dental, and vision insurance
- 401(k)
- Generous PTO policy, plus paid holidays
- Wellness stipend for physical and mental health programs
#LI-TS1 #LI-REMOTE
How To Apply
Please upload your resume and cover letter, as well as indicate your desired salary.
While we appreciate the interest of all candidates, we will only respond to those with whom we have a greater interest.
Skills Required
- Bachelor's degree or equivalent experience
- 4-6 years of advertising or media agency experience
- Strong math and analytical skills
- Creative and innovative thinking
- Sound judgment in high-pressure situations
- Exceptional written, verbal, and negotiation skills
- Ability to communicate across employees, vendors, and clients at all levels
- Initiative and attention to detail
- Ability to multitask, prioritize, and work under tight deadlines
- Experience guiding or reviewing junior planners' work
- Knowledge of G Suite and Microsoft Office
- Proficiency with reporting and dashboard platforms such as Ninjacat and Funnel
- Familiarity with Gemini, OpenAI, Copilot, and Claude
- Familiarity with audience research and competitive intelligence platforms such as GWI and MediaRadar
- Knowledge of Google Marketing Platform, Campaign Manager, Google Analytics, and Looker Studio
- Critical analysis and insight identification skills
- Strong written, verbal, and visual communication skills
- Proactive and self-motivated approach
- Excellent problem-solving skills
- Project management and organizational skills
- High accuracy and attention to detail
Finn Partners Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Finn Partners and has not been reviewed or approved by Finn Partners.
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Healthcare Strength — Healthcare coverage includes comprehensive medical, dental, and vision plans with employer-paid base employee coverage, plus HSA/FSA options and mental health resources. Wellness support such as an annual subsidy and access to counseling and virtual therapy reinforces breadth of care.
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Leave & Time Off Breadth — Time off encompasses vacation/PTO, numerous paid holidays, sick and personal days, monthly half-days, Summer Days, and a paid Winter Break. Additional paid time for volunteering and Election Day supports balance and community involvement.
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Retirement Support — A 401(k) with company matching (100% up to 3% plus 50% on the next 2%) is available after six months. The match structure and eligibility timeline provide tangible support for retirement savings.
Finn Partners Insights
What We Do
1400+ People. 3 Continents. 33 Offices. We are a global integrated marketing agency transforming and inspiring the world of communications every day. A LETTER FROM PETER FINN: DECEMBER 2011. FINN PARTNERS WAS BORN. After 11 years serving as co-CEO of an historic agency that carried my father’s name— and mine!—and after 30+ years of working at the firm, I wanted to build something different, bold, meaningful and amazing for clients, our colleagues and the community. "Amazing" was, and is, for me an important word. I imagined we could be "amazing" every day, knowing this is a goal not always achieved but always pursued. A place where talented people could gather and do big things for clients as well as make a difference to the communities important to us. WE LAUNCHED WITH A GROUP WHO SHARED A VISION. This was to be a "new" agency model, driven by a collaborative spirit. We asked, "Can we bind our 60-year legacy to the energy and speed of today’s hi-tech world?" We had $24 million in fees at our founding. Today, we have more than $85 million in fees, over 700 colleagues and 18 offices across three continents. Our Founding Managing Partners, highly respected colleagues who took the leap with me from our former agency, have been joined by the principals of other great agencies that became Finn Partner companies. So many other talented individuals are with us, too, intrigued by the idea of doing amazing things in an amazing workplace community. WE’VE MADE OUR MARK QUICKLY. Finn Partners has been named “Best New Agency,” “Best PR Agency to Work for in North America” and“Best Mid-Sized Agency of the Year” three times. Now, we’re one of the world’s largest agencies. WE ARE A YOUNG AGENCY. We share the genes of a respected agency that pioneered today’s integrated communications. But we are not them. We are unique. We are ourselves. We are focused on the future, building that future during each amazing day.
