The Role
Owns paid media planning for B2B clients across search, social, programmatic, and full-funnel channels. Responsibilities include budget allocation, pacing, optimization, forecasting, audience and account targeting, performance measurement, vendor management, client presentations, testing, and collaboration with activation, creative, analytics, sales, and RevOps teams. The role also supports new business efforts and uses market, competitive, and intent-data research to develop data-backed media recommendations.
Summary Generated by Built In
The Role
At Wpromote, our Senior Media Planners turn B2B strategy into media plans that perform. Reporting to the Senior Director, B2B Strategy, this role owns the media plan for a portfolio of B2B clients: building the channel mix, managing budgets and pacing, and translating strategic direction into recommendations the activation teams can execute. You'll work alongside a strategist who sets the overall direction and leads the client relationship, and you'll be the person who makes sure the plan behind that direction is sound, data-backed, and moving.
B2B media is different. Buying committees, long sales cycles, small target account lists, and success measured in pipeline rather than purchases all change how you plan. The ideal candidate understands that, or is eager to learn it, and enjoys connecting media data to business outcomes. You're analytical, detail-oriented, and comfortable owning the numbers in a fast-moving, collaborative environment.
At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing.
We offer:
-Remote-first culture
-Unlimited PTO
-Extended Holiday break (Winter)
-Flexible schedules
-Work from anywhere options*
-100% paid parental leave
-401(k) matching
-Medical, Dental, Vision, Life, Pet Insurance
-Sponsored life insurance
-Short Term Disability insurance and additional voluntary insurance
-Annual Class Pass credits and more!
The anticipated annual salary for this role will range from $75,000 - $90,000, based on consideration of a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and respective state’s salary threshold for exempt employees. The total compensation package for this role will include benefits (listed above).
*This position may be performed remotely in most states within the US, with some exclusions
**While this role offers the flexibility to work remotely, we have office hubs in Los Angeles, Chicago, and New York, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person!
***This position is not eligible for immigration sponsorship
Important Notice: Beware of Job Scams
Wpromote recruiting communications will only be sent through our official channels via wpromote.com email addresses. If you see a posting elsewhere that is not reflected on Wpromote.com/careers, it may be a fraudulent posting. We do not require payment or fees during the hiring process nor do we request sensitive information, such as Social Security numbers or payment details. Please safeguard yourself against possible scams and contact us if you encounter any suspicious activity.
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You Will Be
- Building and stewarding paid media plans across Paid Search, Paid Social (LinkedIn, Meta), and Programmatic (Display, Video, CTV, Audio), from initial planning through in-flight reallocations, optimizations, and incremental investment scenarios
- Analyzing performance data to guide cross-channel budget allocation across the funnel, from awareness through demand capture
- Developing recommendations on media mix, audience and account targeting, creative strategy, KPIs, and measurement frameworks in partnership with the strategist
- Conducting audience, competitive, and market research using tools such as 6sense or Demandbase, Pathmatics, GWI, Resonate, and platform insights
- Partnering with activation, creative, and analytics teams to keep strategy and execution aligned
- Working with client marketing, sales, and RevOps teams on ICP definition, target account lists, and how media-sourced leads and accounts flow into their systems
- Monitoring pacing and performance trends, flagging risks and opportunities early
- Leading testing and learning initiatives across channels and documenting what the team learns
- Developing cross-channel performance forecasts to set expectations and inform planning
- Delivering insights, performance updates, and recommendations through client-facing presentations, reports, and planning documents
- Managing relationships with media vendors and platform partners: evaluating new partners, negotiating rates and added value, and holding vendors accountable to performance
- Proactively bringing clients recommendations on new vendors, channels, and formats worth testing, with a clear point of view on fit and expected impact
- Staying on top of platform incentives, rebates, credits, and beta programs, and making sure clients take advantage of the ones they qualify for
- Contributing to new business efforts, including RFP responses and prospect audits
- Building expertise in client industries, buyer journeys, and the B2B media landscape
- Using AI tools to speed up research, analysis, and plan development, with judgment about where they help and where they don't
- Staying current on emerging platforms, B2B media trends, and best practices
You Must Have
- 3-5 years of experience in paid media planning, paid media management, or digital strategy in an agency or B2B marketing environment
- Multi-channel experience across Paid Search, Paid Social, and/or Programmatic platforms including Google Ads, LinkedIn Campaign Manager, Meta, DV360, or similar
- Demonstrated experience developing, optimizing, analyzing, and reporting on paid campaigns across both brand and demand objectives
- Strong understanding of full-funnel media planning, audience strategy, and performance measurement across the customer journey
- Experience partnering with analytics teams on tracking, reporting frameworks, and dashboards
- Familiarity with attribution methodologies and measurement frameworks
- Experience working directly with media vendors and platform reps, including evaluating proposals and negotiating terms
- Strong analytical and problem-solving skills with exceptional attention to detail
- Proficiency in Google Sheets, Docs, and Slides, and media reporting platforms
- Excellent written, verbal, presentation, and interpersonal communication skills
- Strong organizational and project management skills, with the ability to manage multiple clients and priorities at once
Nice to Have
- Experience planning B2B media for SaaS, technology, financial services, or other considered-purchase categories
- Hands-on experience with ABM platforms (6sense, Demandbase) or intent data
- Familiarity with CRM and marketing automation platforms (Salesforce, HubSpot, Marketo) and how media performance connects to lead and opportunity data
- Experience supporting large, complex accounts with multiple stakeholders
- Experience contributing to integrated media strategy and campaign testing frameworks
Wpromote is committed to bringing together individuals from different backgrounds and perspectives, providing employees with a safe and welcoming environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace.
Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Wpromote.
This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9. For more information on E Verify, or if you believe that your employer has violated its E-Verify responsibilities, please contact DHS.
Skills Required
- 3-5 years of experience in paid media planning, paid media management, or digital strategy in an agency or B2B marketing environment
- Multi-channel experience across Paid Search, Paid Social, and/or Programmatic platforms, including Google Ads, LinkedIn Campaign Manager, Meta, DV360, or similar
- Experience developing, optimizing, analyzing, and reporting on paid campaigns across brand and demand objectives
- Strong understanding of full-funnel media planning, audience strategy, and performance measurement across the customer journey
- Experience partnering with analytics teams on tracking, reporting frameworks, and dashboards
- Familiarity with attribution methodologies and measurement frameworks
- Experience working directly with media vendors and platform representatives, including evaluating proposals and negotiating terms
- Strong analytical and problem-solving skills with exceptional attention to detail
- Proficiency in Google Sheets, Docs, Slides, and media reporting platforms
- Excellent written, verbal, presentation, and interpersonal communication skills
- Strong organizational and project management skills, with the ability to manage multiple clients and priorities
- Experience planning B2B media for SaaS, technology, financial services, or other considered-purchase categories
- Hands-on experience with ABM platforms such as 6sense or Demandbase, or intent data
- Familiarity with Salesforce, HubSpot, Marketo, and connecting media performance to lead and opportunity data
- Experience supporting large, complex accounts with multiple stakeholders
- Experience contributing to integrated media strategy and campaign testing frameworks
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The Company
What We Do
Wpromote is an award-winning digital marketing agency with offices across the United States. Named the Leader in the Forrester Performance Marketing Wave, we help brands Think Like A Challenger to drive transformational growth. Challenger clients include leading brands such as Whirlpool, Zenni, Adobe, TransUnion, Frontier Airlines, and more. Our mission is to build and deploy holistic, agile marketing strategies that drive significant results for our clients. We partner with clients to capture market share by authentically connecting with the right customers across channels at every stage of the customer journey, increasing customer lifetime value, and outsmarting the competition instead of outspending them. Our teams think outside of the box and challenge the status quo because Wpromote actively builds a culture that prioritizes creativity, innovation, and passion in service of our clients’ goals.
