Senior Media Manager

Posted 11 Hours Ago
Be an Early Applicant
New York, NY, USA
Hybrid
90K-120K Annually
Senior level
AdTech • Marketing Tech • Analytics
Tatari is a data & analytics company focused on buying and measuring advertising across linear and streaming TV.
The Role
Manage end-to-end linear and streaming TV media campaigns for enterprise and mid-market clients. Plan, buy, optimize, and evaluate campaigns across multiple accounts; negotiate premium, sports, sponsorship, and live-event inventory; and align media strategies with client KPIs and marketing funnels. Present data-driven recommendations to clients and internal stakeholders while using analytics, technology, AI tools, and proprietary platforms to improve campaign performance.
Summary Generated by Built In

Tatari is on a mission to revolutionize TV advertising. Founded in 2016 to help transform the antiquated world of TV advertising through the intelligent application of AI and machine learning, Tatari helps some of the world’s fastest growing brands including Chime, Calm, Tecovas, Manscaped, Saatva, and Liquid I.V., reach their customers using linear and streaming TV ads. Our platform combines sophisticated media buying with proprietary analytics to turn TV advertising into an automated, digital-like experience, enabling businesses of any size to advertise on TV.

That approach has earned Tatari broad industry recognition, including being named Best CTV AdTech Platform in the 8th annual MarTech Breakthrough Awards, as well as honors from Digiday (Best Connected TV Platform), AdExchanger (Most Innovative TV Advertising Technology), and Business Insider (Hottest AdTech Companies). Tatari has also been recognized as the Best Place to Work by Inc. Magazine. Backed by an executive team of former founders and senior leaders from companies including Shazam, TrueCar, AdapTV, LiveRail, Amazon, Google, Meta, Microsoft, and Yahoo, Tatari continues to scale rapidly as TV advertising enters its next major era.

Tatari is growing, and we're looking for a Senior Media Manager to join the team to support our Enterprise and Mid-Market accounts. In this role, you will use the knowledge and experience you’ve had at previous media or tech companies and leverage the latest technology and measurement utilized at Tatari to plan, buy and optimize our clients’ streaming and linear TV campaigns. 

This role is a hands-on, in-platform media buying role where you’ll plan, buy, optimize, and manage campaigns day to day across multiple clients. On the Enterprise side, you’ll partner with large, established brands that run sophisticated, full-funnel marketing strategies and treat TV as a core part of their media mix, driving continued growth through scaled, performance-focused advertising. On the Mid-Market side, you’ll manage and scale mid-sized brands that are new to TV or looking to expand their linear and streaming efforts. These clients focus on lower-funnel KPIs while increasingly investing in upper-funnel brand building, and they often start with weekly remnant and ROS buying while setting their sights on sports, sponsorships, premium inventory, and upfront deals over the long term.

Qualifications

  • 5-8+ years of experience with TV/Video media buying, planning, and platform/programmatic trading. Direct Response experience a bonus, but not required
  • Understand linear TV and streaming inventory (you should be very familiar with networks, publishers, programs, shows, personalities, and media calendar), pricing, and ability to build insightful and strategic media plans
  • Experience negotiating and purchasing sports and high-premium placements (e.g., live events, tentpole programming, sponsorships, etc.), with a strong understanding of how to evaluate value, secure inventory, and manage pricing in competitive, high-demand environments 
  • Experience optimizing media buys based on performance outcomes and KPIs
  • Understanding of marketing strategy, sales funnel KPIs, and how media, programmatic, data, measurement, and technology fit into the full picture
  • Advanced presentation and communication skills. You are a strong communicator, both verbally and written, with the ability to blend quantitative analysis and creative thinking to present recommendations to clients and internal stakeholders
  • You appreciate tech, product, engineering, data and analytics, and are comfortable and quick at learning software and systems (i.e. Tatari’s proprietary buying platform)
  • Curiosity and fluency in using AI tools to work smarter, such as accelerating research, reporting, and client deliverables, with sound judgment on when and how to apply them 
  • Excellent analytical and troubleshooting skills, including intermediate to advanced skills in Excel and/or Google Sheets
  • Detail-oriented and organized, with the ability to manage multiple workflows simultaneously

Benefits

  • Total compensation ($90,000-$120,000) 
  • Equity compensation
  • Health insurance coverage for you and your dependents
  • 401K, FSA, and commuter benefits
  • $150 monthly spending account
  • $1,000 annual continued education benefit
  • $500 Newbie Productivity Perk
  • Unlimited PTO and sick days
  • Monthly Company Wellness Day Off
  • Snacks, drinks, and catered lunches at the office
  • Team building events 
  • Hybrid RTO of 2 days per week in office

At Tatari, we believe in the importance of cultivating teams with diverse backgrounds and offering equal opportunities to all. We strive to create a welcoming, inclusive environment where every team member feels valued and diversity is celebrated.

#LI-HYBRID 

Skills Required

  • 5-8+ years of experience in TV/video media buying, planning, and platform/programmatic trading
  • Familiarity with linear TV and streaming inventory, including networks, publishers, programs, shows, personalities, media calendars, and pricing
  • Experience negotiating and purchasing sports and high-premium placements, including live events, tentpole programming, and sponsorships
  • Experience optimizing media buys based on performance outcomes and KPIs
  • Understanding of marketing strategy, sales funnel KPIs, media, programmatic, data, measurement, and technology
  • Advanced verbal and written presentation and communication skills
  • Ability to learn and use software and proprietary media-buying systems
  • Fluency in using AI tools for research, reporting, and client deliverables
  • Intermediate to advanced Excel and/or Google Sheets skills
  • Excellent analytical and troubleshooting skills
  • Detail-oriented and organized, with the ability to manage multiple workflows simultaneously
  • Direct response experience
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The Company
HQ: San Francisco, California
350 Employees
Year Founded: 2016

What We Do

Tatari is on a mission to revolutionize TV advertising. We work with some of your favorite disruptor brands—like Calm, Fiverr, OneWheel and Chime—grow their business through linear and streaming TV. We combine a sophisticated media buying platform with proprietary analytics to turn TV advertising into an automated, measurable, and digital-like experience. Our team includes founders and leaders from Google, Microsoft, Stripe, Shazam, Amazon and Facebook. We are growing rapidly as we accelerate our mission to automate the complex landscape of managing and measuring ROI-positive television advertising. We have a long-term goal to make marketing on TV available to businesses of any size.

Why Work With Us

We're honored to have won best workplace awards from both AdAge and Inc Magazine. We are a tight-knit group and we enjoy spending time with each other, whether it’s exploring neighborhood restaurants, or volunteering to support a special cause.

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