APAC Media KL Delivery Hub
Senior Paid Media Manager
Kuala Lumpur · Mostly remote · Social or Search track · Pod Lead or Client track
Where this role fits: Senior Paid Media Managers run campaigns hands-on and
make our standards work at scale in our KL hub, leading the people and clients
that turn our work into outcomes.
About the Role
As a Senior Paid Media Manager you make our standards work in practice, across a
team, a capability or a set of clients. You specialise in Social or Search (experience in
both is a bonus), run accounts with little or no intervention, and help others grow.
Senior is one level with two tracks, and you can move between them. Tell us in your
application which track interests you most.
- Pod Lead: lead a pod of 3 or 4 Media Managers.
- Client track: lead a set of client accounts directly from KL.
Who is Incubeta?
Incubeta is a marketing outcomes agency, powered by AI. We help ambitious
brands grow revenue, protect margin and prove what marketing is worth. Our APAC
teams work from Sydney, Singapore and Kuala Lumpur, as part of a global network
across the Americas, the UK, Europe, Africa and the Middle East.
What You Will Do
All Senior Paid Media Managers
- Sign off launches in your area against our QA checklist and own the quality of that work.
- Run and optimise campaigns in your channel, Social or Search, and join publisher conversations with our Sydney Performance Account Managers.
- Find root causes and fix the process, not just the issue.
- Build and improve scripts, rules and automation, and teach at least one capability to the wider team.
- Roll out new features and tests approved by our consultants, and share results across APAC.
- Support Juniors and Mids with questions, guidance and training.
- Line manage a pod of 3 or 4: regular one-to-ones, coaching and development.
- Allocate work across the pod, manage priorities and sign off every launch.
- Partner with a Sydney Performance Account Manager on delivery quality for their accounts.
What You Will Bring
- 4+ years of hands-on paid media experience in Social or Search; experience
- across both is a bonus.
- A strong record of accurate work, and experience reviewing or signing off
- others' work.
- Track-specific: people leadership (Pod Lead), or client-facing experience, ideally with Australian clients (Client track).
- Clear English and confidence with Australian stakeholders and publishers.
- Examples of automation or AI tools or workflows you have built.
- Nice to have: retail or ecommerce experience, Google Ads and Meta Blueprint certifications.
Skills & Attributes
- Strong communication and presentation skills; you build trusted client
- relationships.
- Commercially minded, with a clear grasp of the trade-offs between efficiency
- and scale.
- Highly organised and diligent across a high volume of priorities, without losing
- accuracy.
- Analytical, using data to inform decisions and recommendations.
- Proactive, solutions-oriented and calm under pressure, with genuine ownership
- of outcomes.
- A collaborative team player across multi-disciplinary teams.
Why Join Us
Lead people or clients on major brands from KL; choose and switch your track; clear
routes into Hub Lead or Performance Account Manager roles.
Where You Will Work
Kuala Lumpur, mostly remote, with 2 office days a month and some overlap with
Australian hours.
Skills Required
- 4+ years of hands-on paid media experience in Social or Search
- Experience reviewing or signing off other people's work
- Strong record of accurate work
- People leadership experience for the Pod Lead track
- Client-facing experience for the Client track
- Clear English communication and confidence working with Australian stakeholders and publishers
- Examples of automation or AI tools or workflows built
- Strong communication and presentation skills
- Analytical skills and ability to use data for decisions and recommendations
- Retail or ecommerce experience
- Google Ads certification
- Meta Blueprint certification
What We Do
Incubeta is a team of over 800 creators, thinkers, makers and doers working across 20 offices globally to unlock business growth for clients including Google, Hyundai, Netflix, HBO and L'Oréal. Incubeta combines capabilities across the full spectrum of digital disciplines to deliver standout outcomes at every brand touchpoint, from awareness to fulfilment. Incubeta’s ‘Upgrade your Growth’ narrative emphasizes how the business will grow alongside its clients focusing on expanding our services and products across the entire customer journey, giving clients back control over their data, customers, and actions. The Incubeta group has grown 20 fold over the past 7 years, offering fantastic growth opportunities for staff and helping its rising number of clients grow in a complex digital environment. The unification of its specialisms will ensure Incubeta remains at the forefront of innovation to help businesses unlock the power of digital and amplify growth.
