Senior Media Manager, Asia

Posted 18 Days Ago
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Bangkok, Phra Nakhon, Bangkok, THA
In-Office
Senior level
Food • Music • Sports
The Role
Lead and execute integrated regional media strategies across Asia, manage media planning, buying and optimization across digital (TikTok/Douyin, YouTube, Meta, Meitu, Weibo) and traditional channels (TV, OOH), oversee agency/vendor relationships, implement measurement dashboards to track campaign performance, and train local teams on media best practices.
Summary Generated by Built In
About Monster Energy:

Forget about blending in. That’s not our style. We're the risk-takers, the trailblazers, the game-changers. We’re not perfect, and we don’t pretend to be. We're raw, unfiltered, and a bit unconventional. But our drive is unrivaled, just like our athletes. The power is in your hands to define what success looks like and where you want to take your career. It's not just about what we do, but about who we become along the way. We are much more than a brand here. We are a way of life, a mindset. Join us.  

A day in the life:

As a Senior Media Manager at Monster, you'll unleash your expertise to craft and execute powerful regional media strategies across both traditional and digital platforms, turbocharging our brand impact and maximizing marketing ROI. You'll ensure seamless media planning, buying, and optimization, while pioneering best practices and performance measurement across the vibrant and diverse Asian markets.

The impact you’ll make:
  • Develop Regional Media Strategy – Create integrated media plans for company brands across Asia, ensuring alignment with global guidelines and local market nuances.
  • Media Buying & Optimization – Oversee planning and buying across digital (TikTok/Douyin, YouTube, Meta, Meitu, Weibo) and traditional channels (TV, OOH), driving cost efficiency, optimization, and performance.
  • Agency & Vendor Management – Select, negotiate, and manage media agencies and vendors to ensure quality, compliance, and ROI.
  • Performance Measurement – Implement tools and dashboards to track campaign effectiveness, optimize spend, and report insights to stakeholders.
  • Capability Building – Train local teams on media best practices principles and emerging trends to strengthen in market execution.
Who you are:
  • Prefer a Bachelor's Degree in the field of Business Administration, Marketing, Media, Communications or related field.
  • Additional Experience Desired: More than 5 years of experience in communications, or media, ideally within consumer goods, lifestyle brands, or media/advertising agencies.
  • Additional Experience Desired: Between 3-5 years of experience in marketing with a beverage, Consumer Packages Goods (CPG) lifestyle brand.
  • Computer Skills Desired: Advanced user of Microsoft Office, Project Management Software is a plus.

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Skills Required

  • Bachelor's Degree in Business Administration, Marketing, Media, Communications or related field
  • More than 5 years of experience in communications or media, ideally within consumer goods, lifestyle brands, or media/advertising agencies
  • 3-5 years of experience in marketing with a beverage or Consumer Packaged Goods (CPG) lifestyle brand
  • Advanced user of Microsoft Office
  • Familiarity with Project Management Software

Monster Energy Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Monster Energy and has not been reviewed or approved by Monster Energy.

  • Healthcare Strength Health coverage is described as comprehensive, with employer‑paid medical, dental, vision, life, and disability for full‑time employees, plus telemedicine and an EAP. Feedback suggests these offerings are a notable strength within the overall package.
  • Retirement Support Retirement support includes a 401(k) plan with company matching as outlined in filings, alongside pretax and Roth options. This is consistently presented as part of a competitive package for full‑time roles.
  • Leave & Time Off Breadth Time off includes paid vacation/holidays and volunteer time off, complemented by additional program perks listed in company materials. These benefits expand the package beyond core insurance and retirement elements.

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The Company
7,202 Employees
Year Founded: 2002

What We Do

Monster Energy is a globally recognized brand in the energy drink industry, known for its bold flavors and high-energy branding. The company offers a wide range of beverages designed to energize and refresh, including energy drinks, coffee, tea, and juice. It is also a prominent sponsor of extreme sports events and athletes, catering to diverse consumer preferences on a global scale.

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