ABOUT VAYNERX
VaynerX (https://vaynerx.com) is the most contemporary family of companies, working together to build and grow brands. Subsidiaries include VaynerMedia, Eva Nosidam Productions, The Sasha Group, Gallery Media Group, Tingley Lane Trading, VaynerSpeakers, and VaynerCommerce.
ABOUT VAYNERMEDIA
VaynerMedia is a contemporary global creative and media agency with an expertise in driving relevance for clients and delivering impactful business results. The independently-owned company was founded in 2009 by Gary Vaynerchuk, and has offices in New York, Los Angeles, Toronto, Mexico City, London, Amsterdam, Singapore, Delhi, Kuala Lumpur, Bangkok, Tokyo, and Sydney. VaynerMedia has been recognized for its work at Cannes Lions, the Clio Awards and The Webby Awards. It is part of the VaynerX family of companies.
On behalf of a digital agency, the Media Buying team ensures that the execution of media plans is running smoothly, aligns with client goals and expectations, and is ultimately successful. As a Senior Media Buyer, you will be responsible for placing campaigns across various digital platforms, developing media buying strategies, and forecasting media spend to deliver against campaign goals.
Duties:
- Identify, problem-solve and find strategic ways to transform complex data into comprehensible information to meet business objectives
- Formulate and apply modeling and optimizing methods to interpret data
- Bid/buy, place campaigns within various digital platforms, and manage the ongoing real time optimization of live media to ensure client goals are met and/or exceeded
- Collaborate and develop media plans with media planners for upcoming campaigns by determining the best platforms, target audience, and creative strategies to implement
- Responsible for consistently working to improve campaign performance, insights collection and takeaways, and generally strive to “over-deliver” to clients
- Evaluate and monitor campaigns for performance, ensuring campaigns are pacing accordingly, managing spend, troubleshooting campaigns, creating insights about performance, making updates accordingly and flagging potential issues to management
- Begin to develop relationships with the existing clients to be able to answer questions, provide clarity, etc.
- Create and occasionally present client-facing campaign reporting: pacing reports, campaign build, ad-hoc analysis, and high-touch optimizations to ensure relevant metrics and insights are shown and make recommendations by condensing or strengthening key insights form campaign reports to optimize performance
- Manage platform relationships regularly via: Facebook, Twitter, Snapchat, Google, etc.
- Assess requirements of a campaign and develop specifications to achieve goal (i.e allocating media spend dollars to track for campaign – ensure we’re not overspending)
- Frequent optimization recommendations, campaign monitoring in-platform and adjustments, to maximize KPI output
- Oversee trafficking process for Media Analysts, resolving issues as they arise and ability to adjust processes in partnership with Analytics
- Assist in the training and development of new and existing Media Analysts on the team
- Establish any logistics schedules, monitor progress and contact clients with manager to resolve any problems
- Bid/buy, place campaigns within various digital platforms, and manage the ongoing real time optimization of live media to ensure client goals are met and/or exceeded
- Evaluate and monitor campaigns for performance, ensuring campaigns are pacing accordingly, managing spend, troubleshooting campaigns, creating insights about performance, making updates accordingly and flagging potential issues to management
- Collaborate and develop media plans with media planners for upcoming campaigns by determining the best platforms, target audience, and creative strategies to implement
- Frequent optimization recommendations, campaign monitoring in-platform and adjustments, to maximize KPI output
- Assist in the training and development of new and existing Media Analysts on the team
Requirements:
- BA/BS degree is required
- Minimum 1 year experience as a Media Buyer within a digital agency and/or entrepreneurial street card
- Advanced skills in Excel including pivot tables, V-Look Ups, and macros (both in G-Suite and Microsoft)
- Experience across buying/biddable platforms in any of the following:
- Social: Facebook/Instagram, twitter, Snapchat, Pinterest, LinkedIn, TikTok
- Amazon (AMS, Amazon DSP, AMG)
- Programmatic Display/Video (DV360, The Trade Desk, AppNexus, etc.)
- Publisher/Partner Direct
- Connected TV/OTT (Roku, Hulu, etc.)
- Digital Audio (Spotify, Pandora, etc.)
- Paid Search (Google, Bing, Amazon)
- Experience working with analytics, attribution and measurement systems. Including but not limited to:
- Google Analytics
- MOAT/IAS/Double Verify
- Nielsen/Millward Brown/Oracle Measurement
- Experience working with attribution partners
- MTA: VIQ, Neustera
- Foot Traffic: Placed, 9th Decimal, PlaceIQ
- Call Attribution: Dialogtech
- You live for today’s digital and mobile consumer, are driven, hungry to succeed and always looking to learn more
- You want to have an impact and are passionate about the work you do
- You are always looking to adopt new techniques and technologies that are relevant for clients’ media strategies
- You thrive in a dynamic, fast paced, collaborative, high-energy environment where you’re continuously solving problems creatively and analytically
Top Skills
What We Do
VaynerMedia is a global creative and media agency with offices in New York, Los Angeles, London, Singapore and Mexico City. We work differently because we’re built differently.
We are consumer-centric, not boardroom-centric; We respect the internet's impact on culture, not Madison Avenue’s; We have the humility and curiosity to find what’s right, not to debate it for months on end; We are all practitioners; We scale the unscalable; We value real consumer signals; We create ideas consumer-up, not ego-down; We believe that it’s our responsibility to deliver business results for our clients.
