The Role
Manage and optimize Meta advertising campaigns, budgets, tracking, funnel conversions, and performance metrics. Develop campaign strategies, conduct A/B and multivariate testing, provide creative recommendations, and report on daily results. Collaborate with internal teams to improve engagement and outcomes while mentoring team members. The role requires managing substantial advertising budgets, applying analytics and marketing technology, meeting deadlines, and staying current with online advertising trends.
Summary Generated by Built In
About Adsparkx:
Adsparkx is a leading Global Performance Marketing Agency headquartered in India. We have been empowering brands since 2014 helping them acquire high quality and engaging users globally via data-driven decisions. We are innovators, hustlers and ad-tech moguls/experts who function with the belief of catalyzing a disruptive change in the industry by providing empowered and customized digital experiences to consumers/brands. Adsparkx unlocks the full potential of your business with its diligent workforce, catering to worldwide clients at their time zones. We operate globally and have offices in Gurgaon,
Chandigarh, Singapore and US. We value partnerships and have maintained sustainable relationships with reputed brands, shaping their success stories through services like Affiliate Marketing, Branding, E-commerce, Lead Generation and Programmatic Media Buying. We have helped navigate over 200 brands to success. Our clientele includes names like Assurance IQ, Inc, Booking.com, Groupon, etc. If you wish to change the game of your brand, visit us here-
https://adsparkx.com/
Job Title: Sr. Media Buyer (Meta Ads)
Job location: Sector 66, Gurugram, Haryana
Experience Required: 3-6 years
Work Setup & Schedule
- Mon & Tue (Office + WFH): 4:00 PM – 11:30 PM from Office (includes free dinner); remaining hours from home.
- Wed – Fri (Office + WFH): 4:00 PM – 9:00 PM core hours; remaining hours flexible from home.
- Saturdays (Alternate WFH): Work from home on the 1st & 3rd Saturday only. All other weekends off.
Job Responsibilities:
● Manage and monitor growth by implementing campaign solutions; build campaigns, monitor and optimize for performance and work towards marketing objectives.
● Manage the implementation, tracking, and measurement of integrated digital marketing campaigns within the timelines and budgets.
● Familiarity with A/B and multivariate experiments.
● Should have and previously demonstrated an ability to prioritize and meet deadlines when working on multiple projects with tight deadlines.
● Provide creative copy suggestions and graphical ad copies.
● Up-to-date with the latest trends and best practices in Online Advertising.
● Optimize and scale metrics like CPC, CPI, CPA, CTR, CPM for all campaigns, ad groups and ad sets. Publish daily performance summary report for key metrics.
● Religiously track funnel conversion and identify key areas for improvement. Engage with the concerned team to drive engagements and deliver results
● Manage, mentor & grow the team members to deliver impact
Required Skills and Qualifications (Personality/Attributes/Traits):
● A self-starter and results-oriented, with an ability to be detail-oriented without losing track of the big picture
● Excellent communication skills with an ability to translate complexity into creative, intuitive campaigns
● Experience in handling annual performance advertising budgets of upwards of INR 20 Lacs budget a month is a must
● Expert understanding of leading mobile & web analytics tools, marketing automation software & advertising technology in general
● Excellent analytical, organizational, project management and time management skills.
Why Adsparkx?
● A supportive and collaborative work environment.
● Opportunities for professional growth and development.
● Be part of a forward-thinking team shaping the future of Marketing & technology.
● Exposure of working with international market
Skills Required
- 3-6 years of relevant experience
- Experience managing monthly performance advertising budgets exceeding INR 20 lakhs
- Expert understanding of mobile and web analytics tools
- Experience with marketing automation software and advertising technology
- Familiarity with A/B and multivariate experiments
- Excellent communication skills
- Analytical, organizational, project management, and time management skills
- Ability to prioritize and meet deadlines across multiple projects
- Ability to provide creative copy suggestions and graphical ad copy
- Ability to manage, mentor, and develop team members
- Results-oriented, self-starting, and detail-oriented approach
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The Company
What We Do
Adsparkx Media is a global performance marketing agency and MarTech organization headquartered in India. It helps brands acquire high-quality, engaging users through data-driven strategies and customized digital experiences. Its services include affiliate marketing, branding, e-commerce, lead generation, and programmatic media buying. The company operates internationally and positions itself as an ad-tech specialist focused on measurable growth and long-term brand partnerships.
