Senior Martech Program Strategist

Company Description

Merkle, a dentsu company, powers the experience economy. For more than 35 years, the company has put people at the heart of its approach to digital business transformation. As the only integrated experience consultancy in the world with a heritage in data science and business performance, Merkle delivers holistic, end-to-end experiences that drive growth, engagement, and loyalty. Merkle's expertise has earned recognition as a "Leader" by top industry analyst firms, in categories such as digital transformation and commerce, experience design, engineering and technology integration, digital marketing, data science, CRM and loyalty, and customer data management. With more than 16,000 employees, Merkle operates in 30+ countries throughout the Americas, EMEA, and APAC. For more information, visit www.merkle.com.

Job Description

For our Marketing Technology Services Practice in Prague, we are looking for a Senior Martech Program Strategist. This is a hybrid workplace. You will report to our Marketing Services Manager.

These would be your main tasks and responsibilities in the role:

• Strategic Planning: you will develop and execute a comprehensive MarTech strategy that supports our marketing and business goals. You will also evaluate and recommend new marketing technologies to enhance the MarTech stack.
• Program Management: you will lead and manage MarTech projects from inception to completion, ensuring delivery within scope, timeline and budget. You will also coordinate cross-functional teams, including marketing, IT, sales, and external vendors, to ensure seamless integration and execution of MarTech initiatives.
• Technology Implementation & Integration: you will oversee the implementation and integration of marketing technologies such as CRM, marketing automation, CMS, analytics, and other tools. You will also ensure MarTech systems are properly integrated and data flows smoothly between platforms.
• Data Management & Analysis: you will ensure data accuracy, integrity, and security across all MarTech systems. You will also analyze data to generate actionable insights, optimize marketing campaigns, and improve customer experience.
• Stakeholder Management: you will collaborate with senior leadership to align MarTech initiatives with business objectives. You will also communicate program status, updates, and insights to stakeholders at various levels of the organization.
• Optimization & Innovation: you will continuously monitor and assess the performance of MarTech tools and processes, identifying areas for improvement and innovation. You will also stay updated on the latest trends and advancements in marketing technology to keep the organization at the forefront of the industry.
• Training & Support: you will provide training and support to marketing teams to ensure effective use of MarTech tools. You will also develop documentation and best practices for MarTech processes and systems.

Qualifications

• You speak and write fluently in English (Czech is not required)
• You hold a Bachelor's and/or Master's degree in marketing, Information Technology, Business Administration, or a related field.
• You have 7+ years of experience in marketing technology, with at least 3 years in a senior or managerial role.
• You have experience managing and delivering large-scale MarTech projects.
• You have a strong understanding of the MarTech landscape, including CRM, marketing automation, analytics, CMS, and other marketing tools, in particular Salesforce Marketing Cloud (SFMC)
• You have excellent project management skills, with proficiency in project management software (e.g., Asana, Jira, Trello).
• You have strong analytical skills and experience with data analysis tools (e.g., Google Analytics, Tableau, Power BI).
• You have exceptional communication and interpersonal skills, with the ability to effectively collaborate with cross-functional teams and senior leadership.
• You have the ability to think strategically and drive innovative solutions in a fast-paced environment.
• You have strong problem-solving skills and attention to detail.
• It is great if you have certifications in relevant MarTech tools or project management (e.g., PMP, Agile) and/or know German or French.

Additional Information

Our benefits:

⛺ 5 weeks of vacation + 3 wellness days

❤️ 2 volunteering days to share the kindness of your heart with others

⏰ Flexible working hours and home office

🎯 Fully covered certifications in Salesforce, Adobe, Microsoft, etc.

🎓 Access to on-site learning sessions, soft skills and language courses

🐶 Pet friendly offices

💌 Meal contribution and cafeteria points from Edenred

🍹 Team events: company parties, breakfasts, and pub quizzes and more

🥪 Snacks and drinks at the office, and an office chef

💸 Referral bonus program

💻 Laptop + equipment

📞 Mobile phone subscription with unlimited texts and calls, and a generous data package + O2 Family

Merkle do not discriminate against job applicants on the basis of age, disability, gender reassignment, marital or civil partner status, pregnancy or maternity, race, colour, nationality, ethnic or national origin, religion or belief, sex or sexual orientation. Experience stipulated in this job description serves as a guide only and all applications will be considered on their merits, irrespective of experience.

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