Marketing Specialist - Website Optimisation

Location Details: Remote - Romania

At GoDaddy the future of work looks different for each team. Some teams work in the office full-time; others have a hybrid arrangement (they work remotely some days and in the office some days) and some work entirely remotely.​

This is a remote position, so you’ll be working remotely from your home. You may occasionally visit a GoDaddy office to meet with your team for events or meetings.  

Join our team

The Marketing Specialist - Website Optimisation will support the effective day to day management and optimisation of the 123 Reg website, which is a major British domain registrar and web hosting company founded in 2000, now owned by GoDaddy. The role focuses on reporting on performance, identifying opportunities for improvement, optimising pages and supporting experimentation to drive conversion rates and revenue. 

You will get the opportunity to work closely with a dynamic team of marketeers, UX designers, copywriters, SEO experts, analysts and developers based across the UK, EMEA and the US. This is a broad, hands-on role suited to a highly organised, self-motivated all-rounder with strong analytical skills, an eye for detail and excellent spoken and written English. The role will be based in Romania or Bulgaria.

What you'll get to do...

• Conduct quantitative and qualitative website analysis using tools like QuickSight, FullStory, and analytics platforms to monitor conversion rate, revenue, pageviews, bounce rate, and more. Build reports and insights to identify user friction points, and proactively uncover opportunities to improve website performance, UX, and CX.
• Drive the experimentation programme by crafting hypotheses to build and deploy experiments (using Hivemind), and using metrics to analyze the results and present the insights and recommendations to key business units.
• Build and optimize high-performing landing pages and customer journeys using CMS platforms Sitecore and Contentful.
• Collaborate cross-functionally with Content, SEO, SEM, Email, Marketing Ops, and UX teams to optimize key pages, templates, and customer journeys, as well as support specific campaigns and initiatives with data-driven insights to improve revenue and conversion.
• Independently manage workload and priorities across multiple initiatives while serving as backup for CMS and experimentation tools when Marketing Operations is unavailable, ensuring high-quality delivery and attention to detail throughout.

Your experience should include...

• 2+ years experience working in Marketing, supporting website performance, digital marketing, or being in a marketing operations role.
• Hands-on experience using analytics tools such as Google Analytics, QuickSight, FullStory or Tableau to report on website performance to analyze reporting, and identify optimisation opportunities.
• English fluency, with confidence communicating and presenting to teams at all levels.
• Experience working with ecommerce websites and an understanding of CRO and SEO.
• Experience with Sitecore, Contentful, or similar enterprise CMS platforms.

You might also have...

• A degree in Computer Science, Business Administration, Marketing or a comparable qualification, or equivalent experience in practice.
• Familiarity with modern AI tools and how to use them to improve efficiency and deliver business value.
• Experience with Jira, Confluence and SharePoint would be beneficial.
• Experience in the domains, hosting or SaaS industry would be a bonus.
• Experience with A/B testing tools (Optimizely, VWO, Google Optimize, or similar) or Hivemind for experimentation.

We've got your back...  We offer a range of total rewards that may include paid time off, retirement savings (e.g., 401k, pension schemes), bonus/incentive eligibility, equity grants, participation in our employee stock purchase plan, competitive health benefits, and other family-friendly benefits including parental leave. GoDaddy’s benefits vary based on individual role and location and can be reviewed in more detail during the interview process.

We also embrace our diverse culture and offer a range of Employee Resource Groups (Culture). Have a side hustle? No problem. We love entrepreneurs! Most importantly, come as you are and make your own way. 

We encourage you to apply even if your experience or skillset doesn’t align perfectly with every requirement. We value a wide range of backgrounds and transferable skills, and we are excited to support learning and growth.

About us... GoDaddy is empowering everyday entrepreneurs around the world by providing the help and tools to succeed online, making opportunity more inclusive for all. GoDaddy is the place people come to name their idea, build a professional website, attract customers, sell their products and services, and manage their work. Our mission is to give our customers the tools, insights, and people to transform their ideas and personal initiative into success. To learn more about the company, visit About Us. 

At GoDaddy, we know diverse teams build better products—period. Our people and culture reflect and celebrate that sense of diversity and inclusion in ideas, experiences and perspectives. But we also know that’s not enough to build true equity and belonging in our communities. That’s why we prioritize integrating diversity, equity, inclusion and belonging principles into the core of how we work every day—focusing not only on our employee experience, but also our customer experience and operations. It’s the best way to serve our mission of empowering entrepreneurs everywhere, and making opportunity more inclusive for all. To read more about these commitments, as well as our representation and pay equity data, check out our Diversity and Pay Parity annual report which can be found on our Diversity Careers page. 

GoDaddy is proud to be an equal opportunity employer. GoDaddy will consider for employment qualified applicants with criminal histories in a manner consistent with local and federal requirements. Refer to our full EEO policy.

Our recruiting team is available to assist you in completing your application. If they could be helpful, please reach out to [email protected]. 

GoDaddy doesn’t accept unsolicited resumes from recruiters or employment agencies.