Senior Marketing Specialist, APAC

Key Responsibilities:

• Event & Campaign Execution -
• Research, plan, and execute local trade shows, conferences, and webinars to enhance brand visibility and generate leads.
• Plan and manage customer events that drive engagement, retention, and upsell opportunities.
• Support relationship management with local SaaS partners and event organizers.
• Manage event logistics, including venue selection, vendor management, budgeting, and on-site coordination.
• Analyze event and campaign performance, track ROI, and provide insights to optimize future activities.
• Localization & Content Marketing -
• Localize reports, blogs, and go-to-market collateral to ensure cultural and linguistic alignment with Japanese audiences.
• Collaborate with sales and design teams to develop customer-facing materials such as case studies, success stories, and presentations.
• Work closely with the insights team to identify and deliver relevant regional data and narratives.

Qualifications:

• Must be willing to work two days a week (Tuesdays and Thursdays) from our Kanda office.
• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 5–8 years of marketing experience, preferably in gaming, mobile, SaaS, or agency environments.
• Proven experience in planning and executing marketing campaigns or events in Japan.
• Strong cross-cultural communication and collaboration skills with international teams.
• Data-driven mindset with strong analytical and reporting skills.
• Passion for the gaming and mobile industry; familiarity with markets in China, Korea, India, or Southeast Asia is a plus.

Language Requirements:

• Japanese: Business fluent (N1 or equivalent).
• English: Business reading/writing; HQ collaboration required.
• Chinese: Nice to have, especially helpful for engaging with China-based partners and publishers active in Japan.

Please note:

• Some interviews may be held onsite at our Japan office in Kanda, Tokyo. Candidates can expect the full process, from interviews to joining, to take around 1–2 months.