Senior Marketing Specialist, Africa

Posted 18 Days Ago
Be an Early Applicant
Hiring Remotely in Dubai, ARE
In-Office or Remote
Senior level
Fintech • Cryptocurrency
The Role
Own end-to-end marketing campaigns across Africa, including strategy, content creation, execution, optimization, performance analysis, and reporting. Develop content for email, push notifications, web, and social media to drive user acquisition, retention, engagement, and revenue. Collaborate cross-functionally, analyze market trends and campaign data, and recommend improvements in a fast-paced cryptocurrency environment.
Summary Generated by Built In

About Us

Established in 2018, Bybit is one of the world’s leading cryptocurrency exchanges and digital financial platforms, serving over 80 million users across more than 200 countries and regions. Powered by world-class technology and a user-first mindset, Bybit delivers a seamless ecosystem across trading, payments, wealth management, custody, institutional services, and Web3 — connecting users to the future of digital finance.
 
Our core values define how we build. We listen, care and improve to create products and experiences that put users first. Backed by a global team of ambitious builders, problem-solvers, and innovators, we foster a high-performance and fast-moving environment where talent is empowered to drive real impact at the global scale. Supported by 24/7 multilingual customer service and a strong commitment to innovation, we are shaping the future of finance through technology, collaboration, and bold execution.
 
Today, Bybit is recognized as one of the most trusted and transparent platforms in the digital asset industry, continuing to expand its global presence while building the infrastructure for the next generation of financial services.
Senior Marketing Campaign Specialist, Africa 
Role Overview:
Seeking a highly motivated and experienced Marketing Campaign Specialist to drive the design, execution, and optimization of marketing campaigns across the company. This role will play a key part in shaping and implementing innovative strategies aimed at user acquisition, engagement, and revenue growth.
 
Key Responsibilities:
  • End-to-End Campaign Management: Own the full lifecycle of marketing campaigns across the company, from initial concept and design to execution and post-campaign analysis.
  • Content Creation & Strategy: Develop and produce engaging marketing content for various channels, including email, push notifications, web content, social media, and more, ensuring alignment with brand voice and objectives.
  • Campaign Execution & Optimization: Design and implement creative marketing campaigns focused on user acquisition, retention, and driving revenue, continually optimizing for performance based on data insights.
  • Cross-Functional Collaboration: Work closely with teams across the organization to align on campaign objectives and ensure cohesive messaging.
  • Market Insights & Reporting: Analyze campaign performance and market trends to provide actionable insights, recommend improvements, and report on key metrics to stakeholders.
  • Adaptability & Innovation: Contribute fresh ideas and creative solutions to evolving business needs and challenges, ensuring the marketing strategy remains innovative and competitive in a fast-moving industry.
  • Other Duties: Perform other related tasks as assigned, supporting broader company marketing initiatives and contributing to company growth.
 
Qualifications:
  • Bachelor's degree in Marketing, Business, or a related field.
  • At least 3 year of experience working in a Crypto Exchange or related setup (ie, Decentralise Exchanges/ Crypto Applications)
  • Proven experience in campaign management, digital marketing, or a related field
  • Strong content creation skills with experience in email, web, social media, and other digital platforms.
  • Ability to analyze data, interpret insights, and optimize campaigns for improved performance.
  • Excellent project management skills and ability to work across teams in a fast-paced, collaborative environment.
  • Strong written and verbal communication skills.

Why Join Us
At Bybit, we are committed to fostering a supportive and enriching work environment. 
Our benefits include:
- Study Growth Fund: We support your professional development and continuous learning.
- Internal Events: Participate in regular team-building activities, workshops, and events designed to promote collaboration and innovation.
- Global Collaboration: Be part of a diverse, international team, working alongside colleagues from around the world.
- Career Advancement: Access opportunities for growth and advancement within a rapidly expanding global company.
- Internal Mobility: Grow with us- Your long-term development is important to us. We offer internal job opportunities to help build your career path.

Skills Required

  • Bachelor's degree in Marketing, Business, or a related field
  • At least 3 years of experience working in a crypto exchange or related cryptocurrency environment
  • Experience in campaign management or digital marketing
  • Strong content creation skills across email, web, social media, and other digital platforms
  • Ability to analyze data, interpret insights, and optimize campaigns
  • Strong project management skills and ability to work across teams
  • Strong written and verbal communication skills
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The Company
HQ: Dubai
3,000 Employees
Year Founded: 2018

What We Do

Since its inception in March 2018, Bybit has emerged as a leading cryptocurrency exchange, offering a comprehensive suite of tailored crypto services and product solutions meticulously crafted for retail and institutional traders alike. Trusted by millions worldwide, Bybit continues to push the boundaries of innovation, consistently refining and expanding its multi-spectral product offerings. At the heart of Bybit's mission lies the unwavering commitment to providing a secure, reliable, and transparent trading platform that empowers investors to seamlessly navigate the dynamic world of crypto. Whether you seek to explore Spot or Derivatives trading, harness the potential of Mining and Staking products, or leverage API support for algorithmic trading, Bybit empowers you to take control of your crypto journey. As pioneers in the ever-evolving Web3 landscape, Bybit meticulously curates and incubates innovative crypto projects, decentralized solutions, and data-driven research, fostering a vibrant ecosystem of crypto education and growth opportunities. Our core values of empathy, responsiveness, and continuous improvement permeate every aspect of our operations, shaping an inclusive environment where every individual feels valued and empowered. Bybit actively collaborates with regulatory bodies and institutions worldwide, playing a pivotal role in establishing robust safety and security frameworks, paving the way for a secure and dynamic future of crypto. Embrace the Digital Revolution with Bybit: Your Trusted Partner in the Crypto Frontier. #CryptoArk #Bybit

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