Director of Marketing & Partnerships, US

Reposted 20 Days Ago
Be an Early Applicant
Boston, MA
Hybrid
Senior level
AdTech
The Role
Manage marketing events and partnerships to drive revenue, build brand recognition, and facilitate community engagement in the adtech sector.
Summary Generated by Built In
adjoe is redefining the future of mobile ads. Powered by advanced AI, first-party data and world-class engineers, we’ve perfected the offerwall experience for monetizing and scaling app publishers with solutions like Playtime and Arcade – now the fastest growing rewarded advertising channel globally – driving incremental engagement, retention, and revenue. 

At the same time, we’re breaking into programmatic advertising with the intelligent bidding system of adjoe Ads. Together, this ecosystem connects app developers to over 600 million users worldwide for scalable growth. Backed by a $100 million investment from Bertelsmann and operating from offices in Hamburg, Boston, Singapore, and Tokyo, adjoe is defining the next stages of app and ad experience – right now. Join us. 

Meet your team: Marketing

The Marketing team hosts the storytellers of adjoe's innovation. We turn complex adtech solutions – rooted in data and strategy – into compelling stories that resonate across the mobile advertising industry and beyond. Through our events, visual design, and strategic content, we take adjoe's vision at the intersection of technology, user engagement, and marketing and make it tangible. All while building a community of forward-thinking industry leaders around our brand.

What You Will Do:

  • Work with adjoe US business teams to build and execute annual events strategy. 
  • Build a strong sales pipeline and drive revenue through the launching of new partnerships from events, webinars, talks, VIP dinners, etc organized by you.
  • Develop an adjoe owned conferences aimed at bringing 50 clients and prospects together for 2 days of content and relationship building. 
  • Work closely with Product Marketing team to coordinate the creation of marketing materials in order to drive the success of your event. 
  • Work closely with the design team to build booths, design merch and additional materials to make adjoe’s brand stand out. 
  • Manage US events budget and work closely with finance. 
  • Build and maintain relationships with partners in adtech, martech, and related industries to drive strategic business collaborations focusing on the growth of new partnerships in the US. 
  • Identify and establish co-marketing and account mapping opportunities to generate leads and expand adjoe's business footprint i.e. Appslfyer, Adjust, etc.
  • Keep up with industry developments and trends, providing insights to inform strategy and partnership opportunities.
  • Act as a key spokesperson/thought leader for adjoe at industry conferences and events, presenting product offerings, discussing market trends, and offering thought leadership.

Who You Are:

  • 8+ years of experience in marketing, business development, partnerships or client-facing roles.
  • Experience and deep understanding of adtech, mobile gaming or mobile app ecosystem.
  • Experience building and managing your own marketing roadmap. Proven experience of revenue growth for new partnerships and lead generation.  
  • Strong presentation and communication skills, able to represent the company effectively on stage and in client meetings, as well as uniting diverse teams and stakeholders around a shared vision.
  • Strategic thinker with a passion for driving business growth through partnerships and collaboration.
  • Large network to drive connections and proven relationships with other adtech or MarTech companies. 
  • You work as a strategic partner to leadership, ensuring events play a clear role in supporting business, tech, and talent goals.
  • You operate independently, setting priorities, making decisions, and driving initiatives with confidence and accountability.
  • You build strong internal alignment, clearly communicating strategy, responsibilities, and expectations across teams.
  • You are metrics-driven, setting success criteria and tracking ROI to evaluate and improve performance across the event lifecycle.

Fuel for the Journey: Benefits to Support Your Ambitions:

  • Work-Life Package: 2 remote days per week, 26 vacation days, 4 personal days, and initially 10 sick days, flexible working hours, 3 remote weeks (1 week at a time), office in the heart of Boston.
  • Physical & Mental Health Package: Free gym + substantial reimbursement program for at-home gym equipment.
  • Activity Package: Regular team and company events, bi-annual trips to HQ in Hamburg, Germany!
  • Education Package: Opportunities to boost your professional development with courses and training directly connected to your career goals 
  • Free of charge access to our EAP (Employee Assistance Program) which is a counseling service designed to support your mental health and well-being

Skip writing cover letters. Tell us about your most passionate personal project, your desired salary and your earliest possible start date. We are looking forward to your application!

We welcome applications from people who will contribute to the diversity of our company.

Top Skills

Adtech
Data Analytics
Martech
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The Company
Hamburg
230 Employees
Year Founded: 2015

What We Do

applike group is the leading company building in the app economy. Our technologies + businesses to cover the full value chain of the mobile apps market.

Our companies work independently, but benefit from each others’ technologies and knowledge.

We are 4 companies (JustDice, adjoe, Sunday, justtrack) under one roof of applike group.

justDice: We build exciting app-discovery products for mobile gamers. With >50 million users we are the global market leader, while still growing rapidly every day

adjoe: We build new technologies and ad formats that create a competitive edge for mobile app developers.

Sunday: We create and publish extremely engaging and addictive mobile games with smart and player-friendly monetisation

justtrack: One-stop software to automate your whole user acquisition process.

This would be inconceivable without the 3 developer teams that form the core of applike group.

We are 100 percent tech company where everybody is interested in computer science. We are always giving our best to get in touch with the newest technology in order to build the most relevant products. Our mission is to build software with the capability to distribute ads to every mobile device on earth.

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