The Marketing Operations Specialist will optimize marketing strategies, manage operations platforms, develop reports, and oversee campaign processes to support growth and improve performance metrics.
Summary Generated by Built In
Merkle Science provides blockchain transaction monitoring and intelligence solutions for web3 companies, digital asset service providers, financial institutions, law enforcement and government agencies to detect, investigate and prevent illicit use of cryptocurrencies. Our vision is to make cryptocurrencies safe and provide infrastructure for the safe and compliant growth of cryptocurrencies.
Merkle Science is headquartered in New York with offices in Singapore, Bangalore and London. The team has combined experience across Bank of America, Paypal, Luno, Thomson Reuters and Amazon. The company has raised over US$27 MM from SIG, Beco, Republic, DCG, Kenetic, GGV and several others.
Responsibilities
· Optimize Hubspot Strategy for full funnel alignment with Marketing, Sales, and Customer Success teams.
· Work with the Growth Marketing team to build and scale Merkle Science’s marketing operations & insights · function, creating the right marketing operations framework, automation, and reporting to accelerate our growth.
· Standardize campaign processes around lead capture, data capture, assignment, notification and other workflows.
· Develop reports that help the marketing team analyze key KPIs including marketing channel performance and effectiveness, funnel conversion rates, and other key conversion metrics.
· Build the attribution model for the marketing organization and help clearly define the marketing impact on the growth of the company.
· Manage ongoing projects and effectively communicate status across stakeholders.
· Balance long-term projects with day to day changes and demands across a dynamic go to market organization.
· Serve as primary system administrator for marketing operations platforms and integration points.
· Draft documentation and update ongoing documentation around new and existing system architecture
Requirements
· 5+ years of experience in Marketing Automation / Marketing Operations in a B2B SaaS environment
· Hands-on experience with HubSpot and Salesforce is a must
· Attention to detail is your way of life. You nit-pick every little detail - from why a field is not populated, to why it is attributed differently, to why it is even spelt wrong.
· You like to work in a team environment with a lot of cross-functional collaboration.
· Bonus Points For Hubspot certification and/or SFDC certifications
❤️ Well Being, Compensation and Benefits
We care about your well-being. Along with excellent health insurance, we offer flexible time off, learning & development initiatives and hours that are designed to provide work/life balance. We regularly host team-building sessions and encourage discussions around mental health.
We reward talent and believe in acknowledging people for their contributions. We offer industry-leading compensation, along with generous equity. As a rapidly growing business, there are endless opportunities to grow your career with Merkle Science.
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