Location: UK, with occasional commute to the office/events
Department: Marketing
Employment Type: Permanent
About YLD:
Our goal is to help our clients keep moving forward. We work with them to build the skills and capabilities they need to stay ahead of the competition, and we know our success only happens when they succeed. We’re a team of curious, talented people, and we’re committed to making YLD a place where great people want to work, grow, and stay.
We’re a remote-first consultancy specialising in software engineering, product design, and data. Our teams are based across London, Lisbon, and Porto, and we create digital solutions that continue to deliver value long after our work is done.
About the role:This is not a “maintenance” role. We’re looking for someone who operates with an AI-first mindset – someone who uses the latest AI tools, automation, and marketing technology to achieve the output of a much larger team. You’ll be expected to bring structure, clarity, and strategy — while also rolling up your sleeves to deliver campaigns, content, and events. You’ll provide leadership and direction to our existing team, and act as the bridge between Marketing, Sales, and Client Services.
- Own the marketing strategy and execution across brand, demand generation, events, product marketing, and content.
- Lead, mentor, and grow the existing marketing team.
- Partner with the Sales team, with direct responsibility for enabling the team to deliver against their revenue targets
- Ensure operational excellence, managing budgets, measuring impact, and maintaining accurate data and processes in HubSpot. Note that there is no in-house demand generation expertise, so you will need to have hands-on HubSpot knowledge.
- Build integrated inbound and outbound marketing campaigns across priority verticals (e.g. fintech, retail, media).
- Partner closely with Sales/Commercial to create effective collateral (case studies, decks, campaigns, events).
- Provide direction to the existing marketing team. Assess capabilities, recommend structure, and develop team members to operate in an AI-augmented model.
- Develop and maintain a pipeline of high-quality case studies and thought leadership content.
- Establish metrics, dashboards, and reporting to measure ROI on marketing activity.
- Manage YLD’s digital presence (website, social, email marketing) and optimise for performance.
- Plan and execute events and community initiatives that raise YLD’s brand profile.
- Oversee employer brand and recruitment marketing to support People team needs.
- 5+ years’ B2B marketing experience, ideally within consulting, SaaS, or digital services.
- Track record of building or professionalising a marketing function in a scale-up or consultancy environment.
- Expert in marketing automation tools and CRMs (HubSpot strongly preferred).
- Comfortable balancing strategy and execution - able to both design the plan and deliver it.
- AI-native and hands-on — you use AI tools daily to move seamlessly between strategy and execution.
- Strong leadership skills, able to guide a small team and grow their capabilities.
- Experienced in creating inbound and outbound campaigns that deliver measurable pipeline.
- Skilled in content creation and storytelling, able to distill technical capabilities into compelling narratives.
- Commercially minded
- AI enthusiast
- Self-motivated, proactive and always looking for ways to improve and develop yourself
- A good communicator, both in writing and verbally. You’ll be able to explain technical ideas and concepts in business-friendly language
- Detail oriented
- Problem-solving skills that balance innovation with pragmatic technology choices to solve business needs
- Used to working in a team-oriented, collaborative environment
- Analytical and problem-solving oriented
- A genuine believer in diversity and fairness
- Legally able to live and work in the UK
Our typical Recruitment Process looks like this:
- 1st Interview with someone from the Talent team (30/45 mins)
- 2nd Interview with our COO and Senior Consultant (45 mins)
- 3rd Panel Interview with our Leadership team (1h30)
- 4th Meet&Greet with one of our Board members (30 mins)
- Final call to meet the team (30/45 mins)
Benefits you'll get:
- Company Private Health care
- Enhanced fully paid maternity and paternity leave for up to 6 months
- Company’s Pension Scheme
- 25 days annual holiday (excluding Public Holidays)
- £2000 annual allowance for Training/Conferences
- £300 annual allowance for additional hardware
- Wellbeing & Performance Support via Oli including Therapy and Coaching
- Discretionary Bonus (depending on Company performance and results)
- Company laptop
- Generous referral schemes
We live and breathe our values, and know you will too:
- Growing every day
- Including everyone
- Relationships built on honesty and ethics
- Inspiring solutions
- Winning together
We’re an equal-opportunity employer and value diversity in all its forms. We do not discriminate based on race, religion, colour, national origin, gender, sexual orientation, pregnancy or maternity, age, marital status, or disability. We also offer a remote-first working environment, with flexible working and work–life balance as standard for all employees.
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What We Do
With offices in London, Lisbon, and Porto, YLD is a product design and software engineering consultancy specialising in customer experience and disruptive technologies. We were among the first adopters of innovative technologies like Node.js, React.js, React Native, Kubernetes, and GraphQL, which are now staples for many businesses. YLD was also an early adopter of Design Systems as a service and founded Design Systems London, a non-profit community focused on design and product. We leave your teams and tech in a better space by curating bespoke teams of cross-functional experts in software engineering, architecture, DevOps, delivery, design, product and data science to work alongside your teams through close collaboration and, where needed, pair programming or technical training. We drive rapid iteration towards key business objectives, vision and chosen metrics, creating a long-standing product culture and delivery capability in each piece of work. We’ve helped companies like Bulb, Uphold, NewDay, GoDaddy, CondeNast, and many others, achieve technical product excellence. As a result, we enable organisations, regardless of industry, to become their most successful by creating and nurturing a culture that embraces experimentation and learning that lasts beyond the partnership. We are committed to the Open Source community, with almost 10,000 contributions across 500 open source projects. Collective contributions result in more robust, innovative and faster solutions, allowing open source communities to review the code and propose improvements that increase security and reliability. We are also actively engaged in numerous engineering and design communities, supporting and organising the likes of ReactJS Girls and Design Systems London with both online and in-person events and conferences
