Senior Marketing Manager

The directive is clear: we are out to build the most sought after brand in outdoor power equipment. One that creates an irresistible draw to an innovative solution. One that turns heads (but in a good way). One that stands out in a category confined to strict and stale conventionality. To make this happen, however, we need something critical – a multifaceted marketer with ambitions as big as ours and the skill set to achieve them. 

Working in lock step with Sales, you will build and execute campaigns that will bring brand awareness to new heights and generate interest from across the industry. You will develop content, content, and more content for use across our marketing mix but particularly in digital and video channels where we are looking to better reach our target audience. You will also bring a new level of sophistication to our marketing measurements, leveraging your expertise with reporting tools to share insight on which tactics are driving more conversions and why. 

You will oversee a small marketing team which means you won’t be doing this alone but you will be expected to coach and grow the members of your group. And since landscape contractors aren’t our only audience, you’ll also spend time strategizing on how to best appeal to the other stakeholder groups that are important for our growth, turning them all into brand fans.

What you’ll do at Scythe  

• Collaborate with leadership to set the broader marketing strategy that will propel Scythe to its next level of growth 
• Build and execute integrated marketing campaigns, actively measuring click-throughs and conversions and optimizing in real-time to fuel better lead generation
• Produce content – some of which you’ll create yourself, some of which you’ll collaborate on with creative partners – to be leveraged across channels, with an emphasis on digital and video
• Represent Scythe in press interviews, trade show presentations, and other high-profile external settings  
• Oversee our robust and expanding event strategy to ensure these boots-on-the-ground activities remain productive and impactful
• Steward the Scythe brand identity across the full spectrum of customer touch points from sales pitches to social content, landing pages to print ads (yup, seriously), trade show booths and beyond to ensure a consistent impression no matter where our audience finds us 

What you do well

• Effectively lead integrated digital marketing campaigns from concept to execution, with 5+ years of relevant experience 
• Utilize digital marketing performance reporting tools such as Google Analytics, Tableau, HubSpot, Meta Business Suite, etc. to inform and optimize marketing strategy 
• Successfully manage and collaborate with agency partners and freelancers to expand brand reach and produce impactful creative
• Craft compelling content for a B2B audience that moves them down the sales pipe 
• Iterate quickly and collaborate cross-functionally (cliche for a job description but more true at Scythe than in most other places)

What you’ve maybe done

• Worked in the landscape industry, outdoor power equipment, or a similar B2B hardware space
• Worked in a startup-to-scale-up environment where momentum is high, budgets are tight, and results are crucial
• Remained focused on brand – positioning, identity, differentiation, empathy, and more – while executing marketing campaigns
• Delivered presentations at conferences or other public speaking engagements 
• Worked in photography or video editing 

Why Scythe?

• Scythe is an early-stage but well-capitalized startup. Have a huge impact alongside an awesome team of experts shipping something the world has never before seen
• Competitive salary and equity compensation
• Fully-sponsored medical, vision, and dental insurance, including 75% funded dependent coverage
• 401(k) retirement plan (non-matching today)
• Headquarters in beautiful Boulder County, CO. Enjoy the bounties of nature and open spaces close to home with mountain biking, hiking, skiing and more.
• Satellite offices in Dallas, TX and Fort Pierce, FL 
• Flexible paid time-off to let you do your best work where and when you want 
• Highly collaborative learning culture where personal freedom, growth, and responsibility are valued
• An opportunity to have an incredible positive impact on the world

Scythe is a total compensation company, which provides employees a comprehensive salary, equity, and benefit package. However, only the minimum salary amounts are listed here. Scythe carefully considers a wide range of compensation factors, including education, years of experience, competencies and other relevant business considerations. These considerations can cause your compensation to vary along with your compensation mode preferences. The Senior Manager, Marketing position has an expected minimum annual cash salary of $120,000. The actual pay may be higher depending on your skills, qualifications, and experience. Equity and benefits packages are NOT included in this estimate. Please note that this information is provided for those hired in Colorado only, and this role is open to candidates outside of Colorado as well.