Senior Marketing Manager

Please note this role requires a minimum of 3 days per week to be worked from Head Office in Skipton, North Yorkshire.

The salary for this role is in the region of £55,000 dependent on skills and experience.

As our Senior Marketing Manager for our Homes business, you’ll turn business priorities into clear, joined-up B2B marketing plans that make a measurable difference. Like most lenders, a high proportion of lending comes from mortgage brokers, and you’ll be responsible for executing on plans that educate and engage this audience, bringing people together and making informed decisions about where we focus our time and investment.

This is a role with real breadth. You’ll move between strategic thinking and hands-on delivery, using insight and performance to guide decisions and working across teams to turn plans into action. You won’t have direct reports, but you’ll lead through your expertise, relationships and influence and will be responsible for setting day to day work of other team members.

At Skipton, we're founded on fairness. We exist to do right by our members - and we believe that starts with doing right by our people. So whoever you are and whatever you bring, there's a place for you here and a genuine plan for where you go next.

What You’ll Do

We don't ask for brokers' attention. We earn it, one campaign, one conversation, one idea at a time. Join our Marketing team and you'll help shape how mortgage brokers see us, what they think about us, and why we're the lender they choose for their clients. Working hand-in-hand with our Business Development teams, you'll create marketing that builds relationships, drives engagement and keeps Skipton front of mind in a competitive market. It takes a team with real energy, ambition and commercial focus to make that happen, and that's exactly what you'd be joining.

Your key responsibilities will include:

• Leading Homes marketing B2B campaigns, budgets and activity from planning through to delivery, making sure activity is delivered effectively.
• Manage trade advertising and sourcing partner relationships, including negotiating, planning and building relationships.
• Using data and insight to develop more personalised broker communications, identifying opportunities to make our marketing more relevant and efficient.

• Embed the Let's Find a Way broker proposition across all activity, ensuring it is consistently brought to life through campaigns, content, events and communications.
• undefinedMonitoring campaign performance using insight to continually improve activity, understanding what’s working and where we can make a greater impact. 

What You’ll Need

• B2B marketing experience within a regulated environment, with a good understanding of how to engage and communicate effectively with business audiences.
• An understanding of broker marketing, including the needs of broker audiences and how we can communicate with them effectively.
• Experience of leading marketing campaigns, taking activity from planning through to delivery and keeping things on track.
• Strong relationship management and leadership skills, with ability to collaborate at all levels and influence internal and external stakeholders.
•  A commercially focused mindset, with the judgement to prioritise, make decisions and balance competing needs.
• Confidence using insight, data and performance information to shape decisions and improve marketing effectiveness.

What’s In It For You

Your work matters.

And the way we reward you matters, too.

At Skipton, we offer pay and benefits that really do make life better, together with a genuine thank you for making a difference.

•   Annual discretionary bonus scheme

•   25 days standard annual leave + bank holidays + rising 1 day per year of service to a max of 30 days

•   Matching employer pension contribution (up to 10% per annum)

•   Colleague Mortgages and access to Skipton products and services at discounted rates

•   Flexible working to help balance your commitments

•   Private medical insurance, health and wellbeing app, volunteering opportunities, cycle-to-work scheme, discounted gym memberships      

We’re here to make life better for our members.
About Skipton.

Our story began in 1853 in Skipton, North Yorkshire. Today, you’ll find us across England and Scotland, from Aberdeen to Plymouth.

We help over a million members put down roots, save for what matters, and feel good about their money. As a mutual, they own us, so everything we do is for them. You'll feel that same fairness and purpose in how all 2,500 of our colleagues work together, too.

It all means that life at Skipton is more exciting than you imagine.

What it's like to work here
Life at Skipton

We talk and we listen to each other. And we make decisions as a team. That way, you get all the support you need to do work that works for everyone.

At Skipton we value work life balance and are proud to support hybrid and flexible working. This opportunity is for 35 hours per week, Monday to Friday on a 12 month fixed term contract and you’ll spend a minimum of 3 days a week collaborating with colleagues at our Head Office in Skipton.

We also value what everyone brings to Skipton. And we create a fair place where you can be yourself. Our colleague networks play a big role in this. They connect people with similar life experiences and make our workplace warm, friendly, inclusive and welcoming.

It’s not just our members who are important to us.
You are, too.

Lots of organisations talk about wellbeing, but they don’t always back it up. As a mutual, we put people first. And that includes the people who work here. So, when we say we care about your wellbeing, we mean it.

Wellbeing isn't just one thing. It’s about feeling good, having energy, and being able to be yourself and perform at your best. That’s why we offer help for your mental and physical health across five key areas. 

What’s more, it’s help that you can actually use too - not just read about.

Apply now

Sounds like you? Then apply now.

You don't need to tick every box - we look for people who care about our members and who want to grow at the same time. The rest can follow.