Senior Marketing Manager

Miller Manufacturing Company is a family-owned, industry-leading manufacturer of more than 1,000 high-quality products for hobby farms, ranches, and pets. Our Little Giant®, API®, Hot-Shot®, Springer Magrath®, Double-Tuf®, Pet Lodge® and Lixit® brands serve the hardworking individuals who make it possible to put food on the tables of families across the country.

At Miller, we believe in hard work worth doing. We take pride in what we do; care deeply for the health and safety of animals, live active and wholesome lives, and embracing the satisfaction of raising our own food. Our company is powered by exceptional employees, and our culture is defined by 26 core fundamentals that guide how we work and how we treat one another. 

Miller Manufacturing is proud to be recognized by Energage as a Top Workplace for Employee Well-Being and Professional Development. We believe our people are our greatest asset, which is why we invest in creating a workplace where employees feel supported, valued, and empowered to grow.

Summary: 

The Sr. Marketing Manager creates, implements, and oversees integrated marketing communications and brand strategies that drive awareness, engagement, and growth across multiple sales channels. This includes traditional marketing disciplines such as brand management, packaging, tradeshows, and retail support, as well as digital-first areas including social media, influencer partnerships, content creation, and direct-to-consumer (D2C) marketing.

This role will plan and execute both traditional and digital marketing strategies, ensuring consistent brand expression while optimizing engagement across all customer touchpoints. The Sr. Marketing Manager provides leadership to staff and agencies, and works cross-functionally with Category Management, Ecommerce Marketing, Sales, Operations, and Human Resources & Product Development (Engineering). Because this position often extends across different Frandsen Corporation manufacturing companies, collaboration, knowledge-sharing, and alignment of best practices are essential to success

Shift: Monday to Friday; Days

Wage Range: $90,000 - $115,000

Base pay is based on several factors which vary based on position, including skills, ability and knowledge the selected individual is bringing to the specific job. Please note that we do not typically hire at the top of our range.

Essential Functions:  To perform this job successfully, an individual must be able to perform each essential duty listed below satisfactorily.

• Lead brand management for the portfolio of Miller brands across multiple channels to strengthen brand positioning and consistency
  • Manage brand campaigns, development, and positioning of all six Miller Manufacturing brands across retail, and D2C channels.
  • Oversee governance of brand standards across packaging, retail materials, websites, and digital/social channels.
  • Conduct consumer and customer research to generate insights that inform both traditional and digital strategies.
  • Manage corporate brand partnerships that build relevance and visibility across retail and online marketplaces.
  • Drive corporate communications planning to position Miller Manufacturing positively within our industries and communities.
• Lead the development and execution of integrated marketing communications strategies to increase overall brand, company, and product awareness.
  • Execute new product introductions with comprehensive go-to-market plans spanning retail, Ecommerce, and D2C channels.
  • Manage trade shows / industry events to support customer relationships and brand presence.
  • Develop omnichannel campaigns across paid, earned, shared, and owned channels, blending traditional media with digital-first approaches.
  • Manage shopper marketing programs with Sales team at key accounts, ensuring consistent consumer experiences both in-store and online.
  • Build and manage partnerships in social media, influencer networks, media outlets, and sponsorships to extend brand reach and credibility.
• Manage digital marketing and D2C initiatives to drive consumer engagement and sales growth across all online platforms.
  • Lead digital demand-generation campaigns supporting Miller’s retail, Ecommerce, and D2C businesses.
  • Oversee the development of Miller-Mfg.com as a brand hub and D2C sales platform.
  • Implement advertising campaigns and create content that supports ecommerce sales across marketplaces, direct channels, and retailer websites.
  • Develop and manage social media strategies and influencer programs that drive consumer engagement, advocacy, and conversion.
  • Lead email marketing, retargeting, and loyalty communications to strengthen long-term D2C customer relationships.
• Lead the development of content to support brand growth, product innovation, and consumer engagement across both traditional and digital platforms.
  • Create and distribute content including packaging, video, photography, copy, collateral, and product education tools.
  • Produce social-first content tailored for platforms such as Instagram, Facebook, TikTok, YouTube, and LinkedIn to fuel brand and company engagement.
  • Enhance the consumer journey by developing clear, engaging content that highlights key product features and benefits.
  • Develop storytelling content to communicate brand values and strengthen market position.
  • Create thought-leadership materials such as blog posts, technical articles, and how-to guides for both B2B and consumer audiences.
  • Partner with Sales to deliver merchandising, in-store POS, and digital shelf assets that connect retail execution with online messaging.
• Manage Miller marketing communications specialist, external agencies, and freelancers to deliver best-in-class campaigns.
  • Oversee workload prioritization, performance management, and professional development for both internal team members and external partners.
  • Coach and mentor with a focus on building balanced expertise across traditional and digital marketing skills.
• Manage reporting and analytics of marketing KPIs to measure effectiveness and ROI.
  • Track, analyze, and report results across social, influencer, D2C, brand campaigns, product launches, and retail initiatives.
  • Use insights to continuously refine strategies and balance investments between traditional and digital opportunities.

Knowledge, Skills and Abilities (KSA’s):  The requirements listed below are representative of the knowledge, skill and/or ability required to successfully perform the essential functions of the job.

• Knowledge, Education, Experience and/or Certifications: 
  • Requires a bachelor’s degree in marketing, Business Administration, Communications, or a related field and eight or more years of relevant and increasingly responsible marketing experience.
  • Experience with Farm and Ranch chains, animal health and farm supply distributors, national hardware or pet chains, and pet supply distributors is preferred.
  • Must be proficient in Microsoft Word, Excel, Access, and PowerPoint.
  • Must have working knowledge of Social Media platforms and management/tracking software.
  • Experience with Graphic Design, Video Editing, D2C Advertising, and Ai programs and platforms is preferred.
  • On the job training may be required
• Skills & Abilities:
  • This position requires a highly organized, self-motivated individual with a solid understanding of marketing and brand management concepts who can manage multiple projects simultaneously, is detail-orientated, able to problem solve and works well in a fast-paced, deadline-driven environment.
  • Capable of maintaining effective relationships with many internal departments in collaborative team environment.
  • Positive, proactive approach to job management, with a sense of urgency to situations and events that require quick response or turnaround.
  • Read, analyze, and interpret general business periodicals, professional journals, technical procedures, governmental regulations, and professional drawings.
  • Write reports, business correspondence, and procedure manuals.
  • Present information to and respond to questions from groups of managers, clients, customers, and the general public.
  • Apply common sense understanding to carry out detailed, but non-engaging, written and oral instructions.
  • Define problems, collect data, establish facts and draw valid conclusions.
  • Apply good judgment in recognizing scope of authority.
  • Communicate effectively with co-workers, management, clients, vendors, and customers.
  • Use of depth perception, close vision, and color vision are all continuously required.
  • Willingness to travel as needed.

PHYSICAL DEMANDS: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Lifting Requirements: Frequently 1-10lbs, occasionally 11-20lbs, rarely 21-35lbs and never 35-100+lbs.

Movement Requirements: Continuously sitting, talking/hearing, typing, pinching/finger manipulation, grasping/turning the wrist. Frequently bending the neck side-to-side or front-to-back. Occasionally standing, walking, touch/feeling, reaching upward or outward. Rarely kneeling/crouch/squat, never climb/balance and taste/smell.

External Only: Pre-employment drug screening and background check is required.

$90,000 - $115,000