The Role
Leads the organization’s integrated marketing strategy, brand function, demand generation, digital campaigns, go-to-market initiatives, events, marketing technology, analytics, and budget management. Partners with sales, product, partnerships, and leadership teams across North America and EMEA to drive growth and revenue. Builds and manages a high-performing marketing team while ensuring data-driven execution, ROI optimization, and compliance with ISO 27001 information-security policies.
Summary Generated by Built In
Position Overview
The Sr. Marketing manager - Reporting to SVP Marketing is a leadership role responsible for defining, leading, and executing the organization’s complete marketing strategy. This position owns the brand marketing function and plays a critical role in driving business growth, strengthening brand presence, enabling revenue, and expanding market reach.
The role requires a seasoned marketing leader with deep expertise across all marketing disciplines, strong strategic acumen, and the ability to execute with excellence. The Sr. Marketing Manager will work closely with the Delivery and Business Group Heads, Sales, Solutions, Partnerships and HR teams to align marketing initiatives with organizational goals and long-term vision.
Role Details
Job Title: Sr Marketing Manager
Role Level: Mid Leadership
Experience Required: 6–8+ years marketing experience
Education: MBA / PGDM or equivalent qualification from Tier 1 or Tier 2 Institutes only (Mandatory)
Employment Type: Full-Time.
Key Responsibilities1. Strategic Marketing Leadership- Define and own the overall marketing vision, strategy, and execution roadmap aligned with business objectives.
- Act as a strategic partner to leadership by providing market insights, competitive analysis, and growth recommendations.
- Establish clear marketing goals, KPIs, and performance measurement frameworks.
- Take complete ownership of all marketing functions including:
- Brand Marketing
- Digital Marketing
- Performance Marketing
- Demand Generation
- Content Marketing
- Product & Go-To-Market (GTM) Strategy
- Public Relations & Corporate Communications
- Employer Branding
- Ensure integrated marketing execution across all channels with consistent messaging and positioning.
- Plan, manage, and optimize the overall marketing budget with a strong focus on ROI.
- Plan and execute marketing strategies tailored for enterprise audiences across North America and EMEA.
- Understand regional market dynamics, buyer personas, and enterprise sales cycles to design effective campaigns.
- Partner with Sales, Partnerships, and Leadership teams to align marketing efforts with revenue goals.
- Lead paid and organic marketing initiatives across platforms such as:
- Google Ads, Meta Ads, LinkedIn Ads
- SEO, SEM, and Social Media Marketing
- Design, build, and optimize lead generation funnels and customer acquisition strategies.
- Drive continuous improvement through A/B testing, experimentation, and performance optimization.
- Monitor and analyze campaign performance to improve conversions, pipeline quality, and ROI.
- Plan and execute participation in industry events, conferences, webinars, and field marketing initiatives to drive brand awareness and qualified leads.
- Collaborate with Sales for pre-event promotions, on-ground engagement, and structured post-event follow-ups.
- Measure and improve event ROI through lead tracking and nurturing workflows.
6. Go-To-Market & Growth Initiatives
- Plan and execute comprehensive go-to-market strategies for new products, services, and feature launches.
- Collaborate with product, sales, and business teams to enable revenue growth.
- Identify and develop new growth channels, strategic alliances, and market expansion opportunities.
- Continuously evaluate market trends and customer insights to drive innovation.
- Own and optimize the organization’s marketing technology stack.
- Ensure effective utilization of tools such as:
- CRM & Marketing Automation (HubSpot, Salesforce, Zoho, or equivalent)
- Analytics & Reporting (GA4, Mixpanel, Tableau, or equivalent)
- Build dashboards, reports, and insights to track marketing effectiveness and business impact.
- Promote data-driven decision-making across all marketing initiatives.
- Build, mentor, and lead a high-performing marketing team.
- Define clear roles, responsibilities, and performance expectations.
- Foster a culture of accountability, innovation, and continuous improvement.
- Enable cross-functional collaboration between marketing, sales, product, and leadership teams.
Information Security & ISO 27001 Compliance
Security is at the heart of everything we do. In this role, you will be strictly required to uphold our Information Security Management System (ISMS) policies in alignment with ISO/IEC 27001 standards. Responsibilities include safeguarding sensitive asset data, completing mandatory security awareness training, reporting potential security incidents or vulnerabilities immediately, and ensuring that daily operations comply with our rigorous data protection protocols.
Skills Required
- 6–8+ years of marketing experience
- MBA, PGDM, or equivalent qualification from a Tier 1 or Tier 2 institute
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The Company
What We Do
DataBeat helps enterprises and publishers navigate data analytics and ad technology through advanced analytics, programmatic advertising, and ad-operations support. Its capabilities include big-data engineering, data visualization, and yield optimization, helping clients turn data into actionable, ROI-boosting insights and improve advertising performance. The Princeton-based company provides media, advertising, and analytics solutions across complex, data-driven digital ecosystems for business customers and enterprise teams worldwide.
