eSmart Systems is a leading provider of AI-powered services and solutions for the inspection and maintenance of critical energy infrastructure. With our Grid Vision® solutions, we revolutionize how power utilities operate and maintain their transmission and distribution networks, which is critical to a more sustainable future. Our technology is trusted by 85+ utilities worldwide and has supported the inspection of more than 375,000 km of transmission and distribution lines and 45,000 substations.
We are looking for an experienced Senior Marketing Manager to join our growing team. You will own the delivery of our demand generation programs across our two priority markets — the US and Europe — and the martech stack that powers them, including our CRM (HubSpot) and CMS (WordPress), with the objective of enabling our commercial teams to grow and support the sales pipeline.
This is a broad, hands-on role in a small team: you'll run programs end to end while directing external partners on design, website, and tactical digital delivery. This is a US-based role and reports to the VP Market Development (Boulder, CO). This can either be a remote or hybrid position working from our Boulder, Colorado office, with an estimated 10% travel across North America.
What will you be doing?
- Planning and executing integrated marketing campaigns across the US and European markets, with a focus on lead generation and upselling to existing accounts, including managing advertising spend and budgets.
- Working closely with VP of Market Development on marketing strategy and Go-to-market strategy.
- Collaborating with global cross-functional teams to create and distribute content — blogs, webinars, case studies, white papers, and email sequences — to the right audience at the right time.
- Managing our marketing partner ecosystem (design, website, tactical digital delivery): briefing, quality control, timelines, and spend against outcomes.
- Building and owning the campaign lifecycle in HubSpot, from setup through the email automation and nurture journey, delivering segmented and well-sequenced customer experiences
- Responsibility for the martech stack and the integrations between tools, including applying AI capabilities within it — automation, data enrichment, reporting, agentic workflows — where they measurably improve speed, quality, or cost.
- Owning the marketing KPIs — traffic, conversion, engagement, and funnel progression — and reporting performance with a strong focus on actionable insights, attribution, and return on both budget and time invested.
- Owning our conference and event plan across both markets in partnership with the Commercial team — selecting the right events, managing the sponsorship plan and budget, coordinating booth and logistics, and driving speaking engagements including abstract submissions, deadlines, and speaker preparation.
How your success will be measured (Year One):
- Growth in marketing-sourced and marketing-influenced pipeline across the US and European markets
- Improved conversion and funnel progression from traffic through MQL to sales-accepted opportunity
- Demonstrable return on event and sponsorship investment, measured by pipeline contribution
Skills and experience needed:
- Our team is lean, so we need a solid, hands-on, subject matter expert, with 7+ years' B2B marketing experience; real depth in digital, ideally marketing SaaS or AI products in a start-up or scale-up environment
- Familiarity with the energy and utility market (or similar) is strongly preferred: someone who already understands long sales cycles, technical and engineering buyers, regulated procurement, and asset-owner audiences
- Proven success with briefing and managing external agencies, freelancers, or delivery partners — getting on-brand, on-time output from people who don't report to you
- Excellent written and verbal communication skills, with the ability to run multiple projects and stakeholders (internal and external) independently
- Experience marketing to both US and European audiences across time zones
- You use AI as a force multiplier without letting quality slip — curious enough to experiment, disciplined enough to protect our voice, commercial enough to know which tools earn their place
- Proficiency with CRM and CMS platforms (preferably HubSpot and WordPress) and ABM tools, including lead nurturing and marketing automation across multiple regions
- A rounded, multi-channel view — PPC, SEO/GEO, content, social, video, web, and CRM — with proven results running integrated campaigns
- Ability to travel as required for industry events, partner engagements, customer meetings, and internal meetings
Who are we looking for?
You are a hands-on self-starter: quality-oriented, data-driven, results-focused, and happy to work as part of a small and ambitious team. In a team this size, breadth matters more than specialism: you are comfortable moving between strategy, execution, and briefing and quality-controlling external partners in the same week. You know where to invest time and budget — and where to say no.
What’s in it for you?
This is a role for someone ready to take their marketing career to the next level. If you enjoy short decision times and agile working methods, this role could be for you — and its scope is expected to grow in line with the marketing function itself. If you have an interest in AI and machine learning, this is an opportunity for you to work on industry-leading solutions that deliver critical services to make the energy sector more safe, affordable and sustainable.
What We Offer:
- Company bonus scheme — 10% of base salary at target
- 401(k) retirement savings plan with employer contributions
- Healthcare, dental and vision benefits
- 4 weeks annual vacation
- Access to paid parental leave (permanent full-time employees become eligible after 18 months)
- Opportunity to shape the future of energy infrastructure
- A passionate mission-driven team and a collaborative culture.
In compliance with applicable US pay transparency laws, including Colorado’s Equal Pay for Equal Work Act, pay for this position is anticipated to be between US$100,000 and US$125,000. Actual offers will be based on the applicant's skills, experience, and education.
A bit about us
eSmart Systems builds and delivers the next-generation AI-based analytics software solutions for inspections and optimization of the world’s critical energy infrastructure, electric power lines, and grid maintenance planning. Since 2013, the company has grown rapidly, with offices in Norway (HQ), the US, Germany, and the Netherlands. Check out our website to find out more.
Equal Opportunity
eSmart Systems is committed to building a diverse and inclusive team. We welcome and consider all qualified applicants regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other characteristic protected by law.
If you're excited about this role and our mission, we encourage you to apply, even if your background doesn't check every box on the list.
Skills Required
- 7+ years B2B marketing experience
- Real depth in digital marketing and hands-on execution
- Experience marketing SaaS or AI products in a start-up or scale-up environment
- Familiarity with the energy and utility market (long sales cycles, technical buyers)
- Proven success briefing and managing external agencies, freelancers, and delivery partners
- Excellent written and verbal communication and ability to manage multiple projects and stakeholders
- Experience marketing to both US and European audiences across time zones
- Proficiency with CRM and CMS platforms (preferably HubSpot and WordPress) and ABM tools
- Experience building campaign lifecycles, email automation, segmentation, and lead nurturing (HubSpot experience preferred)
- Multi-channel marketing experience: PPC, SEO/GEO, content, social, video, web, and CRM-driven campaigns
- Use of AI within martech for automation, data enrichment, reporting, and agentic workflows
- Ability to travel (approximately 10%) for events, partner engagements, and internal meetings
eSmart Systems Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about eSmart Systems and has not been reviewed or approved by eSmart Systems.
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Retirement Support — Job postings indicate employer-supported retirement plans in multiple markets, including 401(k) contributions in the U.S. and pension arrangements in Europe. This points to structured long-term savings support.
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Healthcare Strength — U.S. postings list medical, dental, and vision coverage as part of the package. This signals comprehensive core health benefits.
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Leave & Time Off Breadth — U.S. materials explicitly include annual vacation as part of the package. This indicates a defined time-off benefit rather than ad hoc arrangements.
eSmart Systems Insights
What We Do
eSmart Systems helps utility companies know exactly what's happening across their power grid, down to every pole, wire, and substation, before small problems turn into outages, safety hazards, or worse. Our platform, Grid Vision®, takes the images utilities and their partners already capture from drones, helicopters, and ground crews, and uses AI to spot damage, wear, and defects automatically. It keeps a running, searchable record of the condition of every asset a utility owns, so decisions about where to spend maintenance budgets are based on real data instead of guesswork. Work that used to take teams of people months to review by hand now happens in a fraction of the time, and catches more defects along the way. Today, 75+ utilities across three continents trust Grid Vision to help them plan smarter and stay ahead of wildfire and storm risk. We got our start in Oslo, Norway, back in 2013, growing out of AI research aimed at a genuinely unglamorous problem: keeping the power on for millions of people. That mission hasn't changed, even as we've grown into a team spread across Europe and North America, working with some of the largest utilities in the world.
Why Work With Us
We're small enough that your work matters and fast enough that it shows up quickly. You'll tackle real AI problems for customers who depend on what we build to keep the power on and communities safer from wildfire, and grow alongside a team expanding across Europe and North America.
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