BlackLine automates and controls financial close processes for midsize and large organizations.
Los Angeles, CA, USA

Senior Marketing Manager—SAP Marketing

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Employer Provided Salary: 143,000-191,000 Annually
Salary data is provided by the employer. Please note this is not a guarantee of compensation.

Get to Know Us:
It's fun to work in a company where people truly believe in what they're doing!
At BlackLine, we're committed to bringing passion and customer focus to the business of enterprise applications.
Since being founded in 2001, BlackLine has become a leading provider of cloud software that automates and controls the entire financial close process. Our vision is to modernize the finance and accounting function to enable greater operational effectiveness and agility, and we are committed to delivering innovative solutions and services to empower accounting and finance leaders around the world to achieve Modern Finance.
Being a best-in-class SaaS Company, we understand that bringing in new ideas and innovative technology is mission critical. At BlackLine we are always working with new, cutting edge technology that encourages our teams to learn something new and expand their creativity and technical skillset that will accelerate their careers.
Work, Play and Grow at BlackLine!
Make Your Mark:
We are seeking a dynamic Senior Marketing Manager to lead the global and regional marketing
program for BlackLine's SAP Solution Extension partnership. As the central point of contact for
SAP Marketing, the charter of this role is the development and execution of our global SAP
marketing and engagement strategy. This strategy will encompass programs and initiatives
that strengthen our presence and expands our reach to/through/with SAP in alignment with
business and growth objectives.
This role requires a well-versed marketer with a demonstrated history of building and executing
strategic marketing plans and programs with the ability to synthesize inputs across marketing.
The ideal candidate has served in an alliance/channel marketing role or similar in a
SAAS/Technology organization for 10 plus years, bringing expertise, best practices, and
insights to the role. Experience with SAP's Financial Management Solutions line of business
and/or the top global accounting consulting firms a plus.
You'll Get To:
1. Strategy Development

  • Develop and govern a global SAP marketing strategy outlining clear goals,
    messaging and positioning, tactics, and metrics for success.
  • Partner closely and in step with internal stakeholders such as marketing, regional
    teams, and SAP SMEs to assure alignment around business strategy, messaging
    and KPIs
  • Understand the marketing landscape to include tactics and maximize channels
    to create a well-balanced plan.
  • Assure programs and initiatives are adaptable and flexible to be leveraged
    and/or localized globally.

2. Joint-Marketing/assets:

  • Collaborate with SAP and Alliance counterparts to design and execute joint
    marketing programs and campaigns.
  • Bring the story to life though win stories, post implementation stories/assets,
    thought pieces.
  • Create and manage co-branded/joint marketing assets, including collateral, web
    content, social media content, and campaigns.

3. Demand Generation:

  • Develop and execute programs/campaigns that deliver upon the call to action,
    drive leads and/or nurture the funnel.
  • Collaborate with internal and partner stakeholders on opportunities to leverage
    content/assets, engagements, and channels to drive demand.
  • Analyze performance and provide insights for continuous improvement

4. Event and Webinar Coordination:

  • Lead/inform the BlackLine event strategy for marque events like SAPinsider,
    Sapphire and regional events with SAP and consulting partners.
  • Drive programs with the regional Field Alliance Teams globally creating
    awareness within their regions to customers and prospects. This may include
    regional tours/visits, attending, co-driving events with partners.
  • Manage event logistics, including agreements and funding, securing content
    development resources, speaker coordination, promotion, and post-event followup.
  • Analyze performance and provide insights for continuous improvement.

5. Market and Competitive Analysis:

  • Stay updated on industry trends, competitor activities, and emerging
  • Use internal and market insights to refine partner marketing strategies and
    identify areas for differentiation

6. Performance Measurement and Reporting:

  • Utilize data-driven insights to enhance programs, inform decisions and drive
    improvements across marketing, the region and within our partner ecosystem.
  • Track and analyze key performance metrics related to partner marketing
  • Provide regular reports to stakeholders on the effectiveness and ROI of partner
    marketing efforts.

7. Operations and Administration

  • Oversee the management of marketing budget, including budget execution and
    coordination for both the region and partner. This involves ensuring effective
    allocation of funds, tracking expenditures, and facilitating seamless
    collaboration between the partner and internal stakeholders to optimize resource
    utilization and achieve mutual business objectives.
  • Manage the processing of agreements internally related to events, sponsorships,
    and partner marketing activities. This includes ensuring compliance, mitigating
    risks, and establishing mutually beneficial terms that align with our strategic

What You'll Bring:

  • 10 plus years of demonstrated experience in an
    alliances/channel marketing role, or similar serving a growing alliance/channel partner
  • Experience with Salesforce or similar CRM system and Marketo or other similar
    marketing automation platform
  • Experience working within partner portal platforms or similar partner service tools
  • 10-15% travel

We're Even More Excited If You Have:

  • Bachelor's degree in business, Marketing or a related field, MBA preferred
  • 10 plus years of experience in partner marketing, channel marketing, or related roles.
  • Proven track record of developing successful joint-marketing programs and partner
  • Strong project management skills with the ability to handle multiple initiatives
  • Excellent communication skills, both written and verbal.
  • Ability to use data and insights to inform or build a business case.
  • Proficiency in marketing automation and analytics tools.
  • Creative thinker with a strategic mindset and a keen eye for detail.
  • Self-starter able to work independently with minimal supervision and guidance.
  • Ability to work collaboratively across teams and build consensus.
  • Flexibility to adapt to a fast-paced, evolving environment.

Thrive at BlackLine Because You Are Joining:

  • A technology-based company with a sense of adventure and a vision for the future. Every door at BlackLine is open. Just bring your brains, your problem-solving skills, and be part of a winning team at the world's most trusted name in Finance Automation!
  • A culture that is kind, open, and accepting. It's a place where people can embrace what makes them unique, and the mix of cultural backgrounds and varying interests cultivates diverse thought and perspectives.
  • A culture where BlackLiner's continued growth and learning is empowered. BlackLine offers a wide variety of professional development seminars and inclusive affinity groups to celebrate and support our diversity.

BlackLine is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity or expression, race, age, religious creed, national origin, physical or mental disability, ancestry, color, marital status, sexual orientation, military or veteran status, status as a victim of domestic violence, sexual assault or stalking, medical condition, genetic information, or any other protected class or category recognized by applicable equal employment opportunity or other similar laws.
BlackLine recognizes that the ways we work and the workplace itself has shifted. We innovate in a workplace that optimizes a combination of virtual and in-person interactions to maximize collaboration and nurture our culture. Candidates who live within a reasonable commute to one of our offices will work in the office at least 2 days a week.
Salary Range:
USD $143,000.00 - USD $191,000.00
Pay Transparency Statement:
Placement within this range depends upon several factors, including the applicant's prior relevant job experience, skill set, and geographic location. In addition to base pay, BlackLine also offers short-term and long-term incentive programs, based on eligibility, along with a robust offering of benefit and wellness plans.

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Candidate Location Eligibility:
Albuquerque, NM
Ann Arbor, MI
Atlanta, GA
Austin, TX
Baltimore, MD
Baton Rouge, LA
Birmingham, AL
Boise, ID
Boston, MA
Buffalo, NY
Charleston, SC
Charlotte, NC
Chicago, IL
Cincinnati, OH
Cleveland, OH
Colorado, CO
Columbus, OH
Dallas-Fort Worth, TX
Dayton, OH
Des Moines, IA
Detroit, MI
Fayetteville-Springdale-Rogers, AR
Greensboro, NC
Hampton Roads, VA
Hartford, CT
Houston, TX
Huntsville, AL
Indianapolis, IN
Jacksonville, FL
Kansas City, MO
Las Vegas, NV
Lexington, KY
Lincoln, NE
Little Rock, AR
Los Angeles, CA
Louisville, KY
Madison, WI
Memphis, TN
Miami, FL
Milwaukee, WI
Minneapolis–Saint Paul, MN
Nashville, TN
New Orleans, LA
New York City, NY
Ogden, UT
Oklahoma City, OK
Omaha, NE
Orlando, FL
Other US Location
Palm Bay-Melbourne-Titusville
Pensacola, FL
Peoria, IL
Philadelphia, PA
Phoenix – Mesa – Scottsdale, AZ
Pittsburgh, PA
Portland, ME
Portland, OR
Providence, RI
Provo, UT
Raleigh-Durham, NC
Reno, NV
Richmond, VA
Rochester, NY
Sacramento, CA
Salt Lake City, UT
San Antonio, TX
San Diego, CA
San Francisco, CA
San Luis Obispo, CA
Santa Cruz, CA
Seattle, WA
Spokane, WA
St. Louis, MO
Tallahassee, FL
Tampa Bay, FL
Tucson, AZ
Tulsa, OK
Washington DC
Wichita, KS
Wilmington, NC

What are BlackLine Perks + Benefits

BlackLine Benefits Overview

Healthy employees are happier and more engaged. At BlackLine, medical, dental, and vision coverage is taken care of by the company, along with unlimited paid time off and other perks to help you take care of your mental and physical health and wellness.

Your financial wellness matters too. we offer a 401(k) plan with matching, competitive compensation, and an employee stock purchase plan to ensure you keep current with your value in the marketplace and plan for your future. We also offer extensive career and personal development with a wide range of learning opportunities.

Volunteer in local community
Partners with nonprofits
Open door policy
OKR operational model
Team based strategic planning
Open office floor plan
Employee resource groups
Employee-led culture committees
Flexible work schedule
Remote work program
Documented equal pay policy
Dedicated diversity and inclusion staff
Highly diverse management team
Mandated unconscious bias training
Diversity employee resource groups
Hiring practices that promote diversity
Health Insurance + Wellness
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
At BlackLine, we feel that paying 100% of our employees’ health benefits is 100% the right thing to do. Medical, dental, and vision are taken care of by the company.
Life insurance
Pet insurance
Wellness programs
Team workouts
BlackLine has been offering company wide virtual fitness classes such as, Aerobics and Yoga!
Mental health benefits
Financial & Retirement
401(K) matching
BlackLine provides employees with a 401(k) matching plan.
Company equity
Employee stock purchase plan
BlackLine offers and Employee Stock Purchase Plan with the ability to buy stock at a discounted price.
Performance bonus
Charitable contribution matching
Child Care & Parental Leave
Childcare benefits
Generous parental leave
Family medical leave
Vacation + Time Off
Unlimited vacation policy
Generous PTO
Paid holidays
Paid sick days
Flexible time off
Floating holidays
Office Perks
Commuter benefits
Company-sponsored outings
BlackLine hosts company outings several times per year.
Free snacks and drinks
Some meals provided
Company-sponsored happy hours
Onsite office parking
We offer employees free on-site garage parking.
Fitness stipend
Home-office stipend for remote employees
Professional Development
Job training & conferences
Tuition reimbursement
Lunch and learns
Promote from within
Continuing education available during work hours
Online course subscriptions available
Customized development tracks

Additional Perks + Benefits

We’re better together and know that amazing individuals make amazing teams. We also know that we bond through socializing and shared experiences. That’s how teams gel and support each other.

So, we like to play games together: table tennis, poker, and video games. We encourage company sports leagues and fitness groups. We relax with happy hours and team get-togethers, and we never let a holiday season go by without a celebration.

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