The Role
Lead end-to-end marketing strategy for DACH Public Sector to boost AI perception, generate high-value demand, run account-based programmes, manage events, vendors and agencies, and align campaigns with sales and policy stakeholders.
Summary Generated by Built In
Senior Marketing Manager – Cloud DACH Public Sector
Location: Berlin, Germany
Contract Length and Working Hours: 12 month contract and 40 hours a week
About Algomarketing
Algomarketing partners with leading global organisations including Google, Cisco, Zoom, Stripe, OpenAI, and other enterprise technology brands to deliver marketing, sales, and go-to-market support with AI enabled talent across EMEA, NORAM, APAC and beyond.
The Role
Algomarketing is hiring on behalf of a Global Enterprise SaaS organisation seeking a Senior Marketing Manager to lead marketing for the DACH Public Sector.
The role will focus on strengthening AI perception, generating high-value demand and building engagement with priority government accounts.
The successful candidate will own the end-to-end marketing strategy for the public sector vertical, supporting government departments as they modernise public services and adopt new technology.
Responsibilities / Role Specific Context
- Develop and execute a comprehensive marketing strategy for the DACH Public Sector
- Increase AI perception and generate demand among C-level executives, IT decision-makers and developers
- Lead targeted account-based marketing programmes for priority government departments
- Create tailored narratives that address departmental challenges and transformation goals
- Partner closely with Public Sector Sales leadership and Government Affairs and Public Policy teams
- Align marketing activity with business priorities, pipeline targets and lead follow-up
- Plan and deliver high-impact proprietary events
- Manage targeted third-party sponsorships
- Oversee external agencies and vendors
- Ensure campaigns and events are delivered to a high standard and within budget
- Build market presence around Smart Data and AI, Security, Sustainability and Digital Sovereignty
- Support wider DACH marketing initiatives
- Contribute to regional summits and account-based marketing programmes with a Public Sector focus
- Collaborate with teams supporting Central and Eastern Europe and the Nordics
Minimum Requirements
- Bachelor’s degree or equivalent practical experience
- Proven B2B marketing experience within the Public Sector or Government vertical
- Experience delivering account-based marketing programmes
- Experience developing marketing strategies for enterprise-level accounts
- Experience managing external creative agencies
- Experience managing event vendors and third-party partnerships
- Experience delivering large events with tailored industry content
- Native-level German
Preferred Skills
- Deep understanding of the DACH Public Sector landscape
- Knowledge of central government departments
- Knowledge of public-sector procurement frameworks
- Understanding of public-sector digital transformation agendas
- Proven experience aligning marketing strategies with sales objectives
- Track record of supporting pipeline and revenue growth
- Strong cross-functional stakeholder management skills
- Ability to influence Sales leadership
- Ability to collaborate effectively with Policy teams
- Ability to collaborate effectively with Product teams
- Experience marketing complex cloud solutions
- Experience marketing AI and data solutions
- Experience marketing security solutions
- Experience engaging C-level executives and IT decision-makers
About
Join Algomarketing: Empowering Marketers and Sales through InnovationAt Algomarketing, we revolutionize industry standards by propelling world-leading brands to new heights with rapid insights, accelerated executions, and seamless operations. Our team leverages cutting-edge technologies like machine learning, natural language processing, and robotic process automation to transform marketing and sales landscapes.We are a global marketing & sales operations and technology consultancy with a presence in 27 countries across 6 continents. Our diverse team of 100+ marketing and MarTech experts collaborates to deliver impactful, data-driven solutions.Join us to be part of an innovative, dynamic environment where your skills will help drive the future of marketing. Experience professional growth and make a global impact with Algomarketing.Learn more about our services through our customer success stories, where we've brought the concept of Algorithmic Marketing to life. Visit our website to read more.
Skills Required
- Bachelor's degree or equivalent practical experience
- Proven B2B marketing experience within the Public Sector or Government vertical
- Experience delivering account-based marketing programmes
- Experience developing marketing strategies for enterprise-level accounts
- Experience managing external creative agencies
- Experience managing event vendors and third-party partnerships
- Experience delivering large events with tailored industry content
- Native-level German
- Deep understanding of the DACH Public Sector landscape
- Knowledge of public-sector procurement frameworks
- Experience marketing complex cloud, AI, data, or security solutions
- Proven experience aligning marketing strategies with sales objectives and supporting pipeline growth
- Strong cross-functional stakeholder management and ability to influence Sales, Policy, and Product teams
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The Company
What We Do
Algomarketing is a global marketing operations and technology consultancy that helps enterprise B2B marketing teams scale their impact. By embedding AI-native practitioners into client teams, they identify high-leverage workflows, co-build AI-driven solutions, and upskill staff to ensure long-term self-sufficiency. Their approach combines deep marketing expertise with cutting-edge technologies like machine learning and automation to drive measurable growth and operational efficiency for world-leading brands.
