This role will shape how Personal Wealth articulates its value to clients across segments, products, and solutions. As a strategy leader, you will develop the value propositions, positioning frameworks, and messaging foundations that guide how our offers come to life across the Personal Wealth division. You will partner closely with segment and product marketing teams, research functions, and business leaders.
The ideal candidate is a strategic marketer who can turn complex business capabilities and client needs into a compelling, connected story. They are equally comfortable leading rigorous positioning work, advising senior leaders, and building alignment across a highly matrixed organization.
What You'll Own
Value Proposition & Positioning Strategy
- Lead the development and ongoing evolution of various offer value propositions and positioning across the division.
- Translate business strategy, client insights, market dynamics, and competitive context into clear, differentiated, and credible positioning.
- Create messaging architectures and strategic frameworks that define the target audience, client need, key benefit, reasons to believe, and points of differentiation.
- Ensure individual offers connect to a cohesive Personal Wealth story while retaining the specificity needed to be relevant to distinct client needs.
Strategic Partnership & Enablement
- Serve as a strategic partner to both marketing and business leaders, helping teams clarify the value of what they offer and how it should be presented to clients.
- Establish clear strategic direction and practical guidance that enables channel and execution teams to activate the positioning consistently across the client experience.
- Develop standards, tools, and governance that improve the quality, consistency, and reuse of value proposition and positioning work across the division.
What You Bring
- Minimum eight years demonstrated experience leading value proposition, positioning, messaging, offer architecture, or go-to-market strategy in a complex organization.
- Undergraduate degree in Marketing or equivalent experience required.
- Strong client orientation and the ability to synthesize research, business strategy, product capabilities, and competitive context into a clear strategic narrative.
- Exceptional strategic thinking and judgment, with the ability to simplify complexity without losing important nuance.
- Proven ability to lead through influence, build alignment across diverse stakeholders, and navigate ambiguity.
- Executive-ready communication skills, including the ability to develop persuasive recommendations and advise senior business leaders.
- Knowledge of audience segmentation, personalization, and lifecycle marketing.
- Experience using experimentation, marketing analytics, and performance measurement to optimize results.
Special Factors
Sponsorship
Vanguard is not offering visa sponsorship for this position.About Vanguard
At Vanguard, we don't just have a mission—we're on a mission.
To work for the long-term financial wellbeing of our clients. To lead through product and services that transform our clients' lives. To learn and develop our skills as individuals and as a team. From Malvern to Melbourne, our mission drives us forward and inspires us to be our best.
How We Work
Vanguard has implemented a hybrid working model for the majority of our crew members, designed to capture the benefits of enhanced flexibility while enabling in-person learning, collaboration, and connection. We believe our mission-driven and highly collaborative culture is a critical enabler to support long-term client outcomes and enrich the employee experience.
Skills Required
- At least eight years of experience leading value proposition, positioning, messaging, offer architecture, or go-to-market strategy in a complex organization.
- Undergraduate degree in Marketing or equivalent experience.
- Strong client orientation and ability to synthesize research, business strategy, product capabilities, and competitive context.
- Exceptional strategic thinking and judgment, with ability to simplify complex information while retaining nuance.
- Ability to lead through influence, build alignment across diverse stakeholders, and navigate ambiguity.
- Executive-ready communication skills, including persuasive recommendations and senior-leader advising.
- Knowledge of audience segmentation, personalization, and lifecycle marketing.
- Experience using experimentation, marketing analytics, and performance measurement.
Vanguard Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Vanguard and has not been reviewed or approved by Vanguard.
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Retirement Support — Retirement support appears unusually strong through a 401(k) design that includes a match plus an additional employer contribution, which can materially lift long-term total rewards. HSA seeding and an enhanced employer match further strengthen the savings-and-benefits value of the package.
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Wellbeing & Lifestyle Benefits — Wellbeing and lifestyle support is reinforced by a sizable annual FlexFund stipend that can be applied across many day-to-day categories such as fitness, childcare, and other personal expenses. On-site or virtual clinics and fitness options add practical health and wellness convenience.
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Affordable Benefits — Healthcare and related benefits are positioned as comparatively affordable via heavily subsidized medical plans and broad coverage options. This affordability can offset moderate base pay for employees who place higher value on out-of-pocket cost reductions.
Vanguard Insights
What We Do
We are a community of 30 million who think – and feel – differently about investing. Together, we’re changing the way the world invests. Since our founding in 1975, helping our investors achieve their goals is our sole reason for existence. With no other parties to answer to and therefore no conflicting loyalties, we make every decision—like keeping investing costs as low as possible—with only your needs in mind. Vanguard is one of the world's largest investment companies, offering a large selection of high-quality low-cost mutual funds, ETFs, advice, and related services. Individual and institutional investors, financial professionals, and plan sponsors can benefit from the size, stability, and experience Vanguard offers. As of April 30, 2019, we managed more than $5.6 trillion in global assets. In addition, we have 189 funds in the United States and 225 funds in global markets. For Commenting Guidelines & Important information, visit here: http://vanguard.com/linkedin Vanguard Marketing Corporation, Distributor.
