(Senior) Marketing Manager, Games

Sorry, this job was removed at 12:22 p.m. (CST) on Thursday, Sep 11, 2025
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2 Locations
In-Office
Gaming • Software • Metaverse
The Role

About the Hiring TeamLevel Infinite is Tencent’s global gaming brand. It is a global game publisher offering a comprehensive network of services for games, development teams, and studios around the world.
We are dedicated to delivering engaging and original gaming experiences to a worldwide audience, whenever and wherever they choose to play while building a community that fosters inclusivity, connection, and accessibility. Level Infinite also provides a wide range of services and resources to our network of developers and partner studios around the world to help them unlock the true potential of their games.

What the Role Entails

Level Infinite is Tencent’s global gaming brand. It is a global game publisher offering a comprehensive network of services for games, development teams, and studios around the world.
We are dedicated to delivering engaging and original gaming experiences to a worldwide audience, whenever and wherever they choose to play while building a community that fosters inclusivity, connection, and accessibility. Level Infinite also provides a wide range of services and resources to our network of developers and partner studios around the world to help them unlock the true potential of their games.

1. Create engaging and business oriented WEU go-to-market plans (paid media, creatives, live-ops, budget management, digital marketing) to support the lifecycle of the games you are responsible of.

2. Manage brand activation projects, in support of games that are launched by the business unit, collaborating with internal stakeholders (including Brand Marketing, Product Development, Partnership, Creative Development, Influencers, Community at WEU and HQ level)

3. Project management: monitor status of project from kick-off to post performance review -- check milestones and timeline to make sure on time delivery and conduct post mortem reports after project finishes.

4. Management of consumer facing content in a framework of market localization and quality optimization (copywriting, visual impact, trends..)

5. In addition to your WEU responsibilities, you are the point of contact for consultancy for the German market and can represent the WEU team with key entities (first parties, gaming associations, German expert vendors).

Who We Look For

1. At least 5+ years of brand marketing experience of marketing operations, campaign implementation, and successful experience in global marketing, ideally in gaming

2. Experience developing, executing and optimizing integrated marketing campaigns including digital, social media, paid media, influence, advertising, events and content creation.

3. Excellent communication, presentation, organizational and writing skills and capacity to influence different stakeholders including management level in a multi cultural environment.

4. Entrepreneurial spirit with a strong drive to deliver results. Must be solution-oriented and comfortable delving into the technical aspects of publishing and marketing frameworks.

5. Experienced in making content for gaming brand and development and implementation. Demonstrated excellence in creating and executing strategies that drive demand through digital channels

6. Deep knowledge of the marketing funnel, metrics and analytics to optimize campaigns.

7. Project management skills and ability to manage the priorities of multiple stakeholders.

8. Avid gamer with extended experience in PC and console games, mobile games, esp. in the shooter category, action, ARPG, GAAS game experience a plus

9. Experience in going to market on several countries within the Western Europe or North American regions with a good understanding of the countries gaming environments and marketing background

10. Bilingual with fluency in English; native German required. Mandarin is a plus.

Equal Employment Opportunity at Tencent

As an equal opportunity employer, we firmly believe that diverse voices fuel our innovation and allow us to better serve our users and the community. We foster an environment where every employee of Tencent feels supported and inspired to achieve individual and common goals.

Tencent Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Tencent and has not been reviewed or approved by Tencent.

  • Healthcare Strength Healthcare coverage is positioned as a standout, with strong PPO options and relatively low prescription costs highlighted for U.S. plans. This suggests the medical offering can be a meaningful component of the overall rewards package for U.S.-based employees.
  • Retirement Support Retirement support is framed as competitive in the U.S., with employer match details called out as an item to confirm in writing. This indicates retirement benefits can be a notable strength where applicable.
  • Strong & Reliable Incentives Performance-linked incentives and share-based awards are repeatedly included as part of the compensation model, alongside potential RSU and sign-on eligibility in certain roles. This points to total rewards often extending beyond base pay through variable and equity components.

Tencent Insights

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The Company
HQ: Palo Alto, CA
107,879 Employees
Year Founded: 1998

What We Do

Tencent uses technology to enrich the lives of Internet users. Our communications and social platforms Weixin and QQ connect users with each other, with digital content and daily life services in just a few clicks. Our high performance advertising platform helps brands and marketers reach out to hundreds of millions of consumers in China. Our financial technology and business services support our partners' business growth and assist their digital upgrade. We invest heavily in talent and technological innovation, actively participating in the development of the Internet industry. Tencent was founded in Shenzhen, China, in 1998, and listed on the Main Board of the Stock Exchange of Hong Kong since June 2004.

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