Senior Marketing Manager, Emerging Platforms & Content
The U.S. Consumer Marketing team (USCM) is part of the U.S. Consumer Services Group and is responsible for making Membership essential by creating and delivering world-class marketing for our differentiated products and services that drives demand and inspires engaged Card Members across the customer lifecycle. The Prospect, Partner & Customer Growth (PPCG) team delivers member-centric performance marketing that fuels this success by gaining share of premium demand, deepening Card Member engagement, and marketing premium partnerships and products that deliver differentiated membership experiences.
As consumer discovery rapidly evolves, the way customers find, evaluate and choose products is changing. AI-powered search, LLMs, agentic experiences, content ecosystems and emerging platforms are reshaping the customer journey, creating new opportunities to reach prospective customers. The Senior Marketing Manager, Emerging Platforms & Content will help define the operating rhythm, cross-channel coordination and strategic direction for emerging acquisition platforms and content across Prospect. This role will develop integrated roadmaps, coordinate experimentation scale strategies that will define the future of marketing. This is an ideal opportunity for a marketer who thrives in ambiguity, enjoys building from the ground up and is excited by shaping the future of performance marketing.
ResponsibilitiesWhat You'll Do:
- Evolve and operationalize a holistic prospect strategy and roadmap for emerging acquisition platforms and evolving consumer discovery journeys.
- Build and coordinate an integrated prospect cross-channel roadmap, ensuring priorities, dependencies and execution remain aligned.
- Lead Prospect's content strategy by identifying content opportunities and gaps across first- and third-party ecosystems to improve discoverability, customer engagement and acquisition performance.
- Monitor competitive activity, platform evolution and industry trends, translating external insights into actionable strategies, executive narratives and business recommendations.
- Develop executive ready roadmaps, presentations and strategic materials that clearly communicate priorities, progress and recommendations to senior leadership.
- Establish governance, operating rhythms and scorecards that track delivery, adoption, experimentation and business impact across initiatives.
- Partner closely with Enterprise Digital, Analytics, channel teams, agencies and external partners to accelerate execution and ensure work is connected.
- Identify opportunities to simplify ways of working, connect initiatives across teams and improve the speed and effectiveness of execution.
Who You Are:
- An exceptional marketer with strong strategic instincts who can quickly build expertise in new technologies, platforms and customer behaviors.
- Naturally curious about how marketing and consumer behavior are changing, with a passion for translating emerging trends into marketing opportunities.
- Thrive in ambiguity and enjoy creating structure, clarity and momentum where none exists.
- A connector who influences without authority, brings cross-functional teams together and builds alignment across diverse stakeholders.
- Equally comfortable developing strategy, driving execution and communicating with senior leaders.
- Strong communicator who simplifies complexity into clear, concise and executive-ready narratives.
- Action-oriented with a test-and-learn mindset, balancing thoughtful planning with rapid experimentation and continuous improvement.
Employment eligibility to work with American Express in the United States is required as the company will not pursue visa sponsorship for these positions.
About UsAt American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. From delivering differentiated products to providing world-class customer service, we operate with a strong risk mindset, ensuring we continue to uphold our brand promise of trust, security, and service.
As part of Team Amex, you’ll experience our powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.
About the TeamWe back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:
- Competitive base salaries
- Bonus incentives
- 6% Company Match on retirement savings plan
- Free financial coaching and financial well-being support
- Comprehensive medical, dental, vision, life insurance, and disability benefits
- Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
- 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
- Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
- Free and confidential counseling support through our Healthy Minds program
- Career development and training opportunities
For a full list of Team Amex benefits, visit our Colleague Benefits Site.
Skills Required
- Proven experience building integrated marketing strategies for emerging platforms and content
- Strong cross-functional stakeholder management and ability to influence without authority
- Experience developing executive-ready presentations, roadmaps and strategic materials
- Demonstrated content strategy experience across first- and third-party ecosystems to drive discoverability and acquisition
- Test-and-learn mindset with experience designing and scaling experiments
- Strong written and verbal communication skills, able to simplify complexity for senior leaders
- Ability to thrive in ambiguity and create operating rhythms, governance, and scorecards
- Authorized to work in the United States without visa sponsorship
American Express Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about American Express and has not been reviewed or approved by American Express.
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Healthcare Strength — Pay is often viewed as attractive when combined with comprehensive health, dental, and vision coverage that supports day-to-day needs. The benefits package is also framed as especially helpful for those supporting dependents.
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Retirement Support — Retirement benefits are positioned as a meaningful part of total rewards through a 401(k) plan with company matching. Financial wellness services and coaching are also highlighted as strengthening longer-term financial security.
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Leave & Time Off Breadth — Paid time off is repeatedly characterized as generous and a valued component of the overall package. Time off and flexibility are presented as helping the total rewards feel more complete beyond base salary.
American Express Insights
What We Do
At American Express, we know that with the right backing, people and businesses have the power to progress in incredible ways. Whether we’re supporting our customers’ financial confidence to move ahead, taking commerce to new heights, or encouraging people to explore the world, our colleagues are constantly striving to uphold our powerful backing promise to our customers and each other every day. These beliefs have been our North Star for 170 years as our business transformed – from helping evacuate travelers during World Wars, to ensuring the safety of our customers’ funds during the Great Depression in the U.S., to creating the Shop Small® movement to help small businesses recover from the Financial Crisis, to providing aid to communities impacted by many natural disasters and so much more. For generations, the key to our success has been the determination and resilience of our American Express colleagues. Now, as a globally integrated payments company, we work together to provide customers with access to products, insights and world-class experiences that enrich lives and build business success. Join us and let’s lead the way together.
