Our mission at Duolingo is to develop the best education in the world and make it universally available. It’s a big mission, and that’s where you come in!
At Duolingo, you’ll join a team that cares about educating our users, experimenting with big ideas, making fact-based decisions, and finding innovative solutions to complex problems. You’ll have limitless learning opportunities and daily collaborations with world-class minds — while doing work that’s both meaningful and fun.
Join our life-changing mission to develop education for our half a billion (and growing!) learners around the world.
Read our blog to learn more.
About the roleThe Duolingo English Test is an alternative to traditional high-stakes' testing — through a Duolingo-style experience: convenient, fast, and affordable. Students interested in studying abroad can certify their English with the Duolingo English Test in place of other standardized tests like the TOEFL and IELTS. We are now accepted by over 6,000 higher education institutions worldwide. Using AI and remote proctoring, we enable students to take the test online, on-demand, anywhere in the world. If you love making a difference in education through technology, this is the place for you.
We are looking for a creative, independent teammate with solid experience developing and running marketing campaigns, and building strong communities, who can help us accelerate the Duolingo English Test growth in India. As a core member of our global organization the ideal candidate will not only be an outstanding, self-motivated problem solver, who can work and take decisions independently, but is also a proactive and team-oriented communicator.
🧠 You will...
- Work closely with regional leadership to leverage market insights and develop and implement marketing plans —including social media, PR, events, influencers and campaigns—to grow awareness around the Duolingo English Test in India.
- Manage agencies or contractors required to generate compelling content, including articles, posts, newsletters, e-mailers, and videos, to engage the test taker community in India.
- Organize and run scalable strategies for the DET via events, meetups, and conferences to bring students and stakeholders together. Create and run online and offline communities and forums to facilitate discussions and networking- these include YouTube, Instagram, LinkedIn, Quora and X.
- Drive a market-specific media relations strategy to ensure PR coverage is achieved in long-lead media and that we can jump on short-lead opportunities
- Monitor and analyze engagement metrics, user feedback, and community sentiment. Be ready to tweak local marketing efforts and adjust the plan based on takeaways.
- Prepare regular reports and dashboards to track progress and make data-driven recommendations for improvements.
- Partner with other functions across the region and in the US, to be able to share insights and learnings around India, one of the most critical and important markets for the Duolingo English Test.
- 7-10 years of marketing experience either as a client or on the agency side. This should include being able to run 360 degree campaigns including events and social media communities and PR.
- Experience in conceiving, developing, and supervising marketing and communication ideas throughout their full cycle.
- Strong grasp of local consumer, technology and cultural trends in India. A strong understanding on what the motivators are for the youth, especially those who would be keen to study abroad.
- The ability to collaborate with cross-functional teams in a fast-paced environment and need to establish expectations and rationale on results for stakeholders and contributors.
- Track record of achieving great results with ideas, rather than large budgets.
- Expert storyteller, with strong writing skills and the creativity to build compelling consumer-friendly narratives.
- Experience working as part of a remote team, building strong HQ relationships and influencing effectively for local market needs.
- Excellent English speaking and writing skills, and attention to detail.
⭐ Exceptional candidates will have...
- Passion for our mission to lower barriers to education.
- Previous experience working or studying in an English-speaking environment.
- Strong analytical skills, with ability to combine data and creativity in ideation and campaign management.
- Familiarity with the EdTech industry, and study abroad market in India (including English Proficiency Testing).
Take a peek at how we care for our employees' holistic well-being with our benefits here.
We will do everything we can within reason to make sure that your interview takes place in an environment that fairly and accurately assesses your skills. If you need assistance or accommodation, please contact [email protected].
Duolingo is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
By applying for this position your data will be processed as per the Duolingo Applicant Privacy Notice.
Unfortunately, there is a rise in scammers pretending to be real Duolingo employees. Duolingo and our employees will never ask for your Social Security number, bank details, or passport info, and we’ll never ask you to deposit a check, purchase equipment, or exchange money during the interview process. Real Duolingo employees always use an email that ends in @duolingo.com or @recruiting.duolingo.com. Stay alert and double-check these details before sharing any information.
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Skills Required
- 7-10 years of marketing experience either as a client or on agency side
- Experience running 360-degree marketing campaigns including events and social media
- Strong understanding of local consumer trends and motivations
- Expert storytelling and strong writing skills
- Experience working as part of a remote team
- Strong analytical skills
Duolingo Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Duolingo and has not been reviewed or approved by Duolingo.
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Fair & Transparent Compensation — Pay is considered competitive for core engineering and product roles, with required jurisdictions showing posted ranges and immigration filings implying a strong base-salary floor. Public compensation snapshots indicate senior packages can scale higher, supporting a clear, market-aligned structure.
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Healthcare Strength — Comprehensive medical, dental, and vision coverage is paired with mental-health resources and fertility support as core offerings. Coverage for dependents and strong wellness benefits are consistently highlighted.
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Leave & Time Off Breadth — About 20 days of PTO plus a two‑week company winter break and paid holidays provide substantial time away. A formal sabbatical at 10 years further expands long‑term recharge options.
Duolingo Insights
What We Do
Duolingo is a language-learning education platform that offers 98 total courses across nearly 40 distinct languages. Duolingo is the world’s most popular way to learn a language. Our mission is to develop the best education in the world and make it universally available. Some of our products include: 1. Duolingo: The free, fun, and effective way to learn a language! 2. DET (Duolingo English Test): A modern language proficiency tool designed for today's international students and institutions. It offers an English proficiency score, video interview, and writing sample in an accessible, efficient, and secure testing experience. 3. Duolingo Math: An app that can make math be fun. For everyone. Students can focus on elementary math, which covers classroom topics, or adults can focus on brain training, which strengthens mental math skills and covers more advanced topics. 4. Duolingo ABC: An educational learning app that offers immersive lessons to teach preschool to second grade kids reading fundamentals. Founded in 2011 by Luis von Ahn and Severin Hacker, Duolingo is the most downloaded education app in the history of the App Store and in 2019 became the top-grossing education app worldwide. The app has been awarded Apple's iPhone App of the Year and Android's Best of the Best. Learning a new language used to be expensive; we believe it should be free. Over 1.2 billion people are learning a second language and most of them are learning English to improve their lives. Learning a new language is hard; we believe it can be fun. We use bite-sized lessons that feel like playing a game to keep our learners motivated. With over 500 million learners we have unprecedented data insights on how people learn. Our teams of language learning scientists, machine learning engineers, and AI experts use this data to constantly improve our effectiveness. We’re building a future in which the highest-quality education is accessible to all. Duolingo has been named: 2022 Fast Company’s Best Workplaces for Innovators 2022 Fast Company 10 Most Innovative Education Company 2021 Forbes Best Startup Employers 2020, 2018, 2017, 2013 Most Innovative Company by Fast Company 2020 Best Machine Learning Startups for by Glassdoor 2018 Inc. Best Places to Work 2018 Entrepreneur Top Company Culture List University Program Awards: 2022 Handshake Early Talent Award 2022 Untapped Top Internship Programs 2022 OneReq Internship Program Trailblazer Award
Why Work With Us
Our global team works together to make language learning fun, free, and effective for anyone who wants to learn, wherever they are. Best of all, you get to work alongside Duo (literally)!
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