Senior Marketing Manager, Collector Engagement (AIR MILES)

Address:

The AIR MILES Reward Program is one of Canada’s most recognized loyalty programs, with over 10 million active collector accounts, representing more than half of all Canadian households. AIR MILES collectors earn Reward Miles at more than 300 leading Canadian, global and online brands and at thousands of retail and service locations across the country. AIR MILES is a wholly owned subsidiary of the Bank of Montreal (BMO). BMO is Canada’s oldest bank and the 8th largest in North America with more than 12 million customers globally.

Position Overview:

Reporting to the Lead, Engagement and Offers, the Senior Manager, Collector Engagement leads the earn strategy across the program – inclusive of all ways to earn. From Acquisition through the Top Collectors, this Sr. Manager is mapping and delivering a cross-channel lifecycle strategy that ultimately leads to earn regardless of way and partner in the program.

Building scalable solutions and journeys that lead with the Collector, the Senior Manager is hyper focused on lifting the Actives in program number and driving action week over week for our collectors – based on where they are in their journey.

This multi-channel customer experience is designed to optimally engage Collectors throughout their lifecycle and segment, based on their current level of engagement within AMRP (Blue, Gold or Onyx), including the communication strategy for onboarding, engagement and top collectors – including BMO card holders.

Success for this team is measured through Collector activity and engagement metrics (active Collectors, Collector profitability, digital engagement, W2E metrics). As well as building solutions and vehicles that aid in solving the need to deliver to partners at scale and in an automated way in the future.

Responsibilities:

• Lead and direct the development and execution of the Collector lifecycle strategy, from acquisition to onboarding, nurturing and retention.

• Lead and direct the design and delivery a comprehensive top Collector Program, including acquisition and engagement with the BMO CC

• Lead and integrate with Partner Growth + Automation teams to build solutions based on requirements and realities of scaling partner growth

• People leadership and coaching, including resource allocation, hiring, talent development and performance management.

Qualifications:

• Minimum of 5-7 years of directly related work experience in Promotions and Marketing Communications

• Minimum of 5+ years of Supervisory/Management experience

• Significant experience in launching a fully integrated, multi-channel strategy

• Significant experience in working in large teams of multi discipline nature

• Expert knowledge of core marketing disciplines - research, data and analytics, planning and implementation

• Excellent project management skills

• Excellent in managing budget planning and forecasting

• Expert knowledge of core marketing channels - promotions, direct to consumer

• Strong experience in managing highly complex, large scale multi-channel marketing campaigns

• Strong experience with managing agencies and strategic partnerships

• Strong negotiation skills

• Strong presentation & selling skills

Pay Type:

The above represents AIR MILES’ pay range and type.

Salaries will vary based on factors such as location, skills, experience, education, and qualifications for the role, and may include a commission structure. Salaries for part-time roles will be pro-rated based on number of hours regularly worked. For commission roles, the salary listed above represents AIR MILES’ expected target for the first year in this position.

AIR MILES’ total compensation package will vary based on the pay type of the position and may include performance-based incentives, discretionary bonuses, as well as other perks and rewards. AIR MILES also offers health insurance, tuition reimbursement, accident and life insurance, and retirement savings plans. To view more details of our benefits, please visit:   https://jobs.bmo.com/global/en/Total-Rewards

About Us

The AIR MILES Reward Program is one of Canada’s most recognized loyalty programs, with over 10 million active collector accounts, representing more than half of all Canadian households. AIR MILES collectors earn Reward Miles at more than 300 leading Canadian, global and online brands and at thousands of retail and service locations across the country. AIR MILES is a wholly-owned subsidiary of the Bank of Montreal (BMO). BMO is Canada’s oldest bank and the 8th largest in North America with more than 12 million customers globally.

As a member of the AIR MILES team you are valued, respected and heard, and you have more ways to grow and make an impact. We strive to help you make an impact from day one – for yourself and our customers. We’ll support you with the tools and resources you need to reach new milestones, as you help our customers reach theirs. From in-depth training and coaching, to manager support and network-building opportunities, we’ll help you gain valuable experience, and broaden your skillset.

To find out more visit us at https://bmo.wd3.myworkdayjobs.com/en-US/External-AIR-MILES.

AIR MILES is committed to an inclusive, equitable and accessible workplace. By learning from each other’s differences, we gain strength through our people and our perspectives. Accommodations are available on request for candidates taking part in all aspects of the selection process. To request accommodation, please contact your recruiter.

Note to Recruiters: AIR MILES does not accept unsolicited resumes from any source other than directly from a candidate. Any unsolicited resumes sent to AIR MILES, directly or indirectly, will be considered AIR MILES property. AIR MILES will not pay a fee for any placement resulting from the receipt of an unsolicited resume. A recruiting agency must first have a valid, written and fully executed agency agreement contract for service to submit resumes.