Senior Marketing Manager - App Installs

This position is a hybrid role requiring employees to work from our headquarters location in Seattle, WA every Tuesday and Wednesday, and remote all other days.

Redfin is revolutionizing the $75 billion real estate industry. We use data, beautiful software, and innovative design to put customers first at every step in the home-buying and selling process. Get ready to dive headfirst into our award-winning website and mobile apps, solving complex business problems in a highly visible, customer-centric way. If you value doing great work in a collaborative environment, join our team!
 

Redfin's Growth Marketing team is looking for an entrepreneurial, analytical, creative and results-oriented senior marketing manager to own and drive profitable growth across our mobile app funnel by leveraging paid advertising —from user acquisition and installs through in-app engagement and conversion to agent contact. This role is central to accelerating our app’s impact as a primary lead channel for our real estate business.
Who You Are

• Determined to reach your goals: you’re motivated by challenging projects and thrive working collaboratively and creatively.

• Analytical storyteller: you ask questions of data and use the numbers to uncover insights and trends, creating new ideas and great results

• A/B testing is your speciality: you constantly iterate campaigns to produce learners used to improve performance 

• You cross-collaborate to get things done: it’s easy for you to work with other teams to remove roadblocks and get strategic projects prioritized 

• Decisive and detail-oriented: you bring ideas to the table and feel empowered to tackle them
   

What You'll Do

• App Growth Strategy: Develop and execute performance marketing and advertising strategies that increase high-quality app downloads across iOS and Android platforms.

• Full-Funnel Optimization: Own the complete app user journey—from install to contact with an agent—optimizing for lead generation, conversion, and ROI.

• Paid Media Management: Manage and scale app campaigns across paid channels (Apple Search Ads, Google App Campaigns, Meta, etc.) with a focus on efficiency and profitability.

• Analytics & Attribution: Partner with data and product teams to build accurate attribution models, measure campaign performance, and identify growth levers.

• A/B Testing & Experimentation: Continuously test creative, messaging, targeting, and offers to improve key KPIs (CPI, CPA, ROAS, agent contact rate).

• Cross-Functional Collaboration: Work closely with real estate operations, sales, and product to align app marketing efforts with lead quality goals and market demand.
   

About You

• A bachelor's degree plus six+ years of experience managing app campaigns through paid advertising channels with a history of delivering results.

• Proven success managing 6–7 figure app marketing budgets across multiple paid channels.

• Expert in using smart analytics tools and MMP’s like MobileAppTracking, Appsflyer, Adjust, Google Analytic.

• Experience scaling both iOS and Android app campaigns in competitive verticals.

• Experience analyzing post-install campaign metrics and regularly providing updates to product and engineering teams to improve consumer engagement.

• Results-oriented, entrepreneurial mindset with strong project management skills.

• Experience in a B2C or marketplace environment—real estate, proptech, or local services is a plus

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The compensation information below is provided in compliance with all applicable disclosure requirements.

Base Pay Range: $116,200.00 - 173,900.00. Actual base pay will depend on varying circumstances, including the position, location, individual qualifications, market finances, and other operational business needs. Compensation may also include bonuses and equity.

We offer a generous benefits package including flexible vacation that supports the importance of time away from work for rest and relaxation, 12 paid holidays, paid parental leave, sick leave (accrued at 1 hour for every 30 hours worked), medical, dental, and vision insurance benefits, flexible spending account, health savings account, life and disability insurance, fertility benefits, Employee Assistance Programs, and 401(k) employer match.#LI-Hybrid

Redfin is an equal opportunity employer committed to hiring a diverse workforce.

A diverse, inclusive culture is vital to Redfin's mission of making real estate better for people from all walks of life. We’re proud that Redfin is a place where different points of view and backgrounds are encouraged and respected. We constantly strive to build a company that reflects the world around us, based on our conviction that pursuing and developing talent of all types is the right way for a business to thrive over the long haul.

Redfin provides equal employment opportunities to all employees and applicants for employment and prohibit discrimination based on race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, and any other characteristic protected by applicable federal, state or local law. If you need accommodation in the application or recruitment process because of a disability or special need, please contact [email protected]

Redfin encourages individuals with criminal record histories to apply for employment and considers such individuals for employment consistent with the requirements of any applicable fair chance acts, including but not limited to the California, San Francisco and Los Angeles County Fair Chance Acts. Philadelphia applicants can access a copy of Philadelphia Fair Criminal Records Screening Standards ordinance poster here.

Redfin accepts applications on an ongoing basis.