At T. Rowe Price, we identify and actively invest in opportunities to help people thrive in an evolving world. As a premier global asset management organization with more than 85 years of experience, we provide investment solutions and a broad range of equity, fixed income, and multi-asset capabilities to individuals, advisors, institutions, and retirement plan sponsors. We take an active, independent approach to investing, offering our dynamic perspective and meaningful partnership so our clients can feel more confident.
We believe doing the right thing for our clients and our associates is good business. With a career at the firm, you can expect opportunities to create real impact at work and in your community. You’ll enjoy resources to support your career path, as well as compensation, benefits, and flexibility to enrich your life. Here, you’ll find a collaborative culture that respects and values differences and colleagues who share a spirit of generosity.
Join us for the opportunity to grow and make a difference in ways that matter to you.
About the Role
At T. Rowe Price, our investment expertise is one of our greatest strengths. Bringing that expertise to life for financial advisors—and connecting it to the investment challenges they and their clients face—is where great marketing makes a difference.
We're looking for a strategic, commercially minded marketer who can see the big picture, connect the dots, and turn compelling investment insights into marketing strategies that drive business results.
This is an opportunity to shape how T. Rowe Price brings its investment perspectives, thought leadership, and priority capabilities to the U.S. wealth management marketplace. You'll work at the intersection of investments, marketing, and sales—identifying opportunities, setting priorities, and developing integrated strategies that help financial advisors engage with our firm and its investment solutions.
This is not simply a role focused on promoting investment content. It's about determining where our investment expertise can make the greatest commercial impact—and building the marketing strategies to make that happen.
What We're Looking For
We're looking for a marketer who combines strategic thinking with a strong understanding of the investment industry and a passion for driving results.
- Thinks strategically and commercially. You see beyond individual campaigns or deliverables to understand the business opportunity, the audience need, and how marketing can make a measurable difference.
- Connects the dots. You can bring together investment perspectives, product priorities, advisor needs, and sales opportunities to develop clear, compelling marketing strategies.
- Knows how to turn insight into action. You understand how to translate complex investment concepts and market developments into relevant narratives, integrated marketing programs, and effective go-to-market activation.
- Thrives in complexity. You’re comfortable navigating ambiguity, balancing competing priorities, and making thoughtful recommendations about where to focus resources—and where not to.
- Influences and builds alignment. You bring a strong point of view, communicate with clarity, and know how to bring diverse stakeholders together to move important initiatives forward.
- Takes ownership. You’re a self-directed leader who can move from identifying an opportunity to developing the strategy, mobilizing partners, and measuring results.
If you're energized by the opportunity to shape marketing strategy, work alongside investment and business leaders, and help connect world-class investment expertise to real advisor needs, we'd like to hear from you.
Role Summary
As a Senior Marketing Manager within U.S. Wealth Marketing, you'll lead marketing strategy for priority investment content and thought leadership programs, helping connect T. Rowe Price's investment expertise to the products, capabilities, and business priorities that matter most.
You'll collaborate closely with colleagues across Investment, Sales, Product Marketing, and Marketing, including teams focused on ETFs, Model Portfolios, Private Markets, and other strategic investment capabilities.
Operating with a high degree of independence, you'll establish marketing priorities, develop integrated plans, influence cross-functional decisions, and ensure marketing investments are focused on the opportunities with the greatest potential to drive business results.
Responsibilities
Shape investment content and thought leadership strategy:
- Identify opportunities to connect market developments, investment insights, and thought leadership to advisor needs and strategic business priorities.
- Translate complex investment and product concepts into compelling advisor-facing narratives and marketing opportunities.
- Bring a strong understanding of the investment, product, advisor, and competitive landscape to inform marketing recommendations.
Develop and lead integrated marketing plans:
- Own marketing strategies for priority investment content and thought leadership programs, defining audiences, objectives, positioning, channel strategies, KPIs, and activation plans.
- Partner with marketers across ETFs, Model Portfolios, Private Markets, and other strategic capabilities to connect investment perspectives to broader product and business priorities.
- Shape the strategy for advisor-facing content and sales tools that create relevant opportunities for Sales to engage financial advisors.
- Drive coordinated activation across marketing and sales channels, measuring performance and optimizing plans to improve results.
Influence and align cross-functional partners:
- Serve as a strategic marketing partner to senior stakeholders across Sales, Investment, Product Marketing, Creative, Digital, and Wealth Marketing.
- Bring together diverse perspectives, clarify priorities and tradeoffs, and build alignment around integrated marketing strategies.
- Navigate complex business challenges and competing priorities to develop clear recommendations and move initiatives forward.
Drive marketing effectiveness and prioritization:
- Evaluate marketing opportunities based on audience needs, business impact, distribution potential, and measurable outcomes.
- Identify gaps, duplication, and lower-value activities, recommending where marketing resources should be invested, redirected, or deprioritized.
- Leverage performance data, market intelligence, and stakeholder feedback to continuously strengthen marketing strategies and results.
What Success Looks Like
You'll help strengthen the connection between T. Rowe Price's investment expertise and the conversations financial advisors are having with their clients.
Your marketing strategies will bring clarity to complex opportunities, align stakeholders around shared priorities, and translate investment insights into coordinated, measurable marketing programs.
Just as importantly, you'll help shape a more focused and effective marketing organization—one that makes deliberate choices, invests in the opportunities that matter most, and measures success by business impact rather than activity.
Qualifications
Required:
- Bachelor's degree or the equivalent combination of education and relevant experience.
- 8+ years of relevant work experience.
Preferred:
- Experience developing integrated marketing strategies within asset management, wealth management, or financial services.
- Strong understanding of investment products, financial advisors, and wealth management distribution channels.
- Demonstrated ability to lead complex, cross-functional marketing initiatives and influence senior stakeholders.
- Experience developing marketing strategies that connect thought leadership, product positioning, and commercial objectives.
- Strong analytical, communication, and strategic planning skills, with demonstrated ability to translate business priorities into actionable marketing plans.
FINRA Requirements
FINRA licenses are not required and will not be supported for this role.
Work Flexibility
This role is eligible for hybrid work, with up to one day per week from home.
Base Salary Ranges
Please review the job posting for the location of this specific opportunity.
$110,000.00 - $188,000.00 for the location of: Maryland, Colorado, Washington and remote workers$121,000.00 - $207,000.00 for the location of: Washington, D.C.
$138,000.00 - $236,000.00 for the location of: New York, California
Placement within the range provided above is based on the individual’s relevant experience and skills for the role. Base salary is only one component of our total compensation package. Employees may be eligible for a discretionary bonus, which is determined upon company and individual performance.
Commitment to Diversity, Equity, and Inclusion
At T. Rowe Price, our associates are our greatest asset. We thrive because our company culture is built on inclusion and because we sustain a work environment where associates can bring their best selves to work every day. The backgrounds, talents, and experiences of our global associates allow us to embrace new ideas and perspectives that move our business priorities forward and enable us to deliver strong client outcomes. Here, you can expect equal opportunity and fair and consistent treatment for all.
Benefits
We value your goals and needs, at work and in life. As an associate, you’ll be supported with resources, benefits, and work-life balance so you can thrive in ways that matter to you.
Featured employee benefits to enrich your life:
Competitive compensation
Annual bonus eligibility
A generous retirement plan
Hybrid work schedule
Health and wellness benefits, including online therapy
Paid time off for vacation, illness, medical appointments, and volunteering days
Family care resources, including fertility and adoption benefits
Learn more about our benefits.
Skills Required
- Bachelor's degree or equivalent combination of education and relevant experience
- 8+ years of relevant work experience
- Experience developing integrated marketing strategies within asset management, wealth management, or financial services
- Strong understanding of investment products, financial advisors, and wealth management distribution channels
- Ability to lead complex, cross-functional marketing initiatives and influence senior stakeholders
- Experience developing marketing strategies connecting thought leadership, product positioning, and commercial objectives
- Strong analytical, communication, and strategic planning skills, with ability to translate business priorities into actionable marketing plans
T. Rowe Price Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about T. Rowe Price and has not been reviewed or approved by T. Rowe Price.
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Retirement Support — Retirement offerings are positioned as a standout, including strong 401(k) matching/contributions and related long-term savings features. Employee stock purchase options are also cited as part of the overall rewards structure that adds value beyond base pay.
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Leave & Time Off Breadth — Time-off benefits are repeatedly framed as generous, including sizeable PTO allotments and multiple paid-leave categories. This breadth of leave is described as a meaningful component of the overall rewards package.
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Career-Linked Recognition & Rewards — Annual bonuses and performance-linked rewards are described as common components of total compensation. Tuition assistance and development support are also presented as rewards that reinforce longer-term career growth.
T. Rowe Price Insights
What We Do
T. Rowe Price is an asset management firm focused on delivering global investment management excellence and retirement services that investors can rely on—now, and over the long term. Headquartered in Baltimore, Maryland, we provide an array of mutual funds, subadvisory services, separate account management, recordkeeping, and related services for individuals, advisors, institutions, and retirement plan sponsors. At T. Rowe Price, we believe in strategic investing. It has guided how we do business for more than 80 years, and it’s driven by independent thinking and rigorous research. So our clients can be confident that we’ll strive to select the right investments as we help them achieve their objectives. Strategic investing means that we don’t stop at surface level analysis. Instead, we go beyond the numbers. Our investment professionals travel the world, visiting the companies they evaluate. It’s this passion for exploration and understanding that has helped inform better decision-making and prudent risk management for our clients since its founding by Thomas Rowe Price Jr. in 1937.
