About the Hiring TeamTencent Games’ Venture Lab supports Tencent’s third-party (minority stake) studios, working on a diverse range of titles across various genres. Our mission is to elevate these studios' potential from early development to independence by providing comprehensive advisory services across production, publishing, technology, and more.
What the Role Entails
Tencent Games’ Venture Lab supports Tencent’s third-party (minority stake) studios, working on a broad and diverse range of titles in various genres. Our mission is to elevate these studios’ potential from early development to independence by providing deep advisory services across production, publishing, technology, and more.
About the Role
As a Senior Marketing Manager, you will play a crucial role in advising and shaping the go-to-market strategies for game titles within Tencent's minority studio portfolio. Joining the Venture Lab team, you will act as a hands-on consultant for game development studios, driving and amplifying their self-publishing efforts in global markets on various platforms (PC and Console). Your primary focus will be on providing marketing advisory for new and established PvP-oriented titles across genres such as Extraction Shooter, Survival Open World Crafting, and Survival Horror.
Job Responsibilities
- Gain Trust: Build strong relationships with studio teams to influence their publishing plans and guide them in driving commercially successful products.
- Player Insights: Collaborate with consumer and user research, as well as data partners, to develop player insights that inform global strategies and marketing plans.
- Marketability: Identify precise positioning and amplify the products’ unique selling points (USPs) and messaging to maximize the total addressable market. Support studios in driving acquisition, engagement, and retention through all phases (Alpha, Beta, Early Access, launch, and beyond).
- Campaigns: Guide game launch campaigns, support studios in achieving marketing KPIs across platforms, and monitor campaign performance.
- Opportunities: Identify and pursue localized brand partnerships and opportunities based on digital events, holidays, and festivals.
- Competitive Analysis: Monitor competing games and adjust go-to-market strategies with new content and campaign suggestions.
- Agency Collaboration: Provide strong recommendations on agencies, monitor their deliverables, and give accurate feedback, aligning these with studio teams.
- Operational Support: Guide studios on their team organization and marketing budgets, ensuring they have the resources and strategies needed for success.
Who We Look For
- Education: Bachelor's degree or higher. Excellent spoken and written English.
- Experience: 8+ years with a successful track record of launching and managing publishing efforts for multiplayer, PvP-oriented titles on PC and console from early development to post-launch. Experience working closely with developers and understanding the alignment of production with marketing needs. A deep understanding of product marketing and broad knowledge of key publishing aspects like UA, PR, influencer marketing will be vital to provide all-rounder advisory.
- Platform Knowledge: Experience with marketing tactics and up-to-date changes on key platforms, including Steam and first-party platforms.
- Market Knowledge: Adapt to new strategies and changing landscapes with a passion for and interest in commercially successful and relevant competitors.
- Approach: Be proactive, approachable, and hands-on. Take ownership and drive urgency, focusing on high-impact work.
- Communication: Excellent communication skills, able to work with studio teams across different time zones.
- Project Management: Highly organized, able to prioritize and manage multiple projects effectively.
- Flexibility: Willingness to travel to support partners in North America, Western Europe, or Asia.
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Equal Employment Opportunity at Tencent
As an equal opportunity employer, we firmly believe that diverse voices fuel our innovation and allow us to better serve our users and the community. We foster an environment where every employee of Tencent feels supported and inspired to achieve individual and common goals.
Tencent Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Tencent and has not been reviewed or approved by Tencent.
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Healthcare Strength — Healthcare coverage is positioned as a standout, with strong PPO options and relatively low prescription costs highlighted for U.S. plans. This suggests the medical offering can be a meaningful component of the overall rewards package for U.S.-based employees.
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Retirement Support — Retirement support is framed as competitive in the U.S., with employer match details called out as an item to confirm in writing. This indicates retirement benefits can be a notable strength where applicable.
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Strong & Reliable Incentives — Performance-linked incentives and share-based awards are repeatedly included as part of the compensation model, alongside potential RSU and sign-on eligibility in certain roles. This points to total rewards often extending beyond base pay through variable and equity components.
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What We Do
Tencent uses technology to enrich the lives of Internet users. Our communications and social platforms Weixin and QQ connect users with each other, with digital content and daily life services in just a few clicks. Our high performance advertising platform helps brands and marketers reach out to hundreds of millions of consumers in China. Our financial technology and business services support our partners' business growth and assist their digital upgrade. We invest heavily in talent and technological innovation, actively participating in the development of the Internet industry. Tencent was founded in Shenzhen, China, in 1998, and listed on the Main Board of the Stock Exchange of Hong Kong since June 2004.
