The Role
Story is hiring a senior marketing leader to own the brand’s presence and growth in Korea, one of our most important markets. This role leads local marketing initiatives end-to-end, partnering closely with global teams while operating with strong local autonomy.
As Story expands its focus toward AI-native infrastructure and applications, Korea remains a key market not only for developers and ecosystem partners, but also for end users and retail audiences. This role blends strategy and hands-on execution, with responsibility for driving awareness, engagement, and adoption across Korea through community programs, campaigns, and local activations.
What You'll Do:
- Own and execute Korea’s marketing and community strategy aligned with Story’s global priorities, localizing campaigns for Korean culture, behavior, and market dynamics
- Lead the growth and stewardship of Story’s Korean community, balancing infrastructure credibility with accessible, end-user-facing education
- Plan and execute integrated marketing initiatives across community, campaigns, content, partnerships, social, and local channels
- Serve as the primary Korea marketing lead, working closely with global Marketing, Communications, and BD teams
- Lead local execution for major industry moments; for example, Korea Blockchain Week, Story-hosted events, meetups, and community activations
- Build and manage relationships with Korean KOLs, creators, and partners who can authentically amplify Story’s narrative across crypto, AI, and adjacent audiences
- Surface market insights, community sentiment, and adoption signals from Korea to inform global messaging, product decisions, and go-to-market strategy
- Track and report on performance across community growth, engagement, campaigns, and activations, sharing learnings with global leadership
Who You Are:
- 8 or more years of experience marketing to Korean audiences
- Experience in Web3, AI, fintech, or other technical product environments, with an understanding of crypto community dynamics
- Proven ability to localize global marketing strategy for the Korean market
- Strong execution experience across campaigns, events, partnerships, and community programs
- Native Korean speaker with strong English proficiency to collaborate with a global team
- Highly autonomous and comfortable owning a market end-to-end
- Analytical mindset with the ability to connect marketing initiatives to awareness, engagement, and adoption outcomes
Nice To Have:
- Experience marketing infrastructure, platforms, or developer-focused products
- Background in consumer or fintech products with strong end-user engagement
- Prior experience working closely with global communications or PR teams
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The Company
What We Do
PIP Labs is a research and engineering company focused on decentralized technologies, intellectual property (IP), and artificial intelligence (AI). As an initial core contributor to the Story Network, PIP Labs develops infrastructure and technical solutions that connect the potential of AI with sustainable ownership models, supporting IP holders, creators, and innovators.
