We believe that helping people unlock a better retirement starts with helping everyone in our organisation unlock their true potential, and thrive.
To do that, we’re mindful of staying true to the values that make us who we are, and proud of what we do.
Key Group is a forward-thinking brand in financial services, focused on helping people unlock a better retirement since 1998. We’re proud to support customers and advisers across the later life lending market through our range of specialist brands.
We’re looking for a Senior Marketing Executive to join our B2B Learning & Content team, with a strong focus on planning, marketing and delivering events.
Events are central to how we engage advisers. You’ll own delivery of a programme of digital and in-person events across Air and m2l, including three flagship Air events each year, taking them from brief through to post-event follow-up. Alongside events, you’ll support wider B2B marketing delivery, ensuring campaigns, materials and paid activity are executed to a high standard and on time.
This is a hands-on role for someone who is organised, detail-focused and confident managing multiple stakeholders.
What you’ll be responsible for
End-to-end planning and delivery of digital and in-person events across Air and m2l.
Owning event timelines, logistics, suppliers, speakers and run-of-show planning.
Creating and coordinating all delegate marketing materials, both digital and physical.
Managing registrations, attendee communications and post-event follow-up.
Organising and delivering paid advertising on the Air portal.
Coordinating delivery of B2B marketing campaigns within an account-based marketing (ABM) approach.
Working closely with Brand, Acquisition and Nurture teams to ensure joined-up delivery.
Tracking delivery, reporting on performance and identifying opportunities to improve.
What we’re looking for
Proven experience delivering B2B marketing campaigns.
Strong experience planning and delivering events (virtual and/or in-person).
Excellent project management and organisational skills.
Confidence working with stakeholders, suppliers and cross-functional teams.
High attention to detail with a proactive, delivery-focused mindset.
Experience using CRM systems such as Microsoft Dynamics 365 (or similar).
We look for people who live our values:
Ambitious. Supportive. Personal. Integrity-led. Responsive. Expert.
If you enjoy delivering standout events, owning projects end-to-end and working in a purpose-led B2B marketing team, we’d love to hear from you.
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What We Do
Pioneers in the equity release market, Key Group is on a mission to be the UK’s leading retirement finance expert, focused on helping people finance a better retirement. Celebrating its 22nd anniversary in 2021, the Group has helped customers release more than £5 billion worth of equity from their properties. Evolving to meet the financial needs of the increasing over-50s market, brands within the Key Group umbrella two of the UK’s leading equity release advisers (Key and The Equity Release Experts), one of the largest equity release lenders (more2life), and leading later life service provider (Air Group). At the heart of Key Group is the commitment to grow the size of the equity release market, continue to help develop advice standards across the industry, support the growing number of equity release advisers active in the sector and innovate through the development of new retirement lending products. The Group is proud to be one of the largest private employers in Preston and currently employees over 100+ field-based advisers providing support to a fast growing client base across the UK. The Key Group brands have now gathered over 100 industry and consumer awards since launch. Follow us on LinkedIn to explore our latest career opportunities across our brands, as well as updates on our corporate activities. https://www.krgroup.co.uk/careers/
