ZURU is on a mission to disrupt industries, challenge the status quo, and catalyze change through radical innovation and advances in automation. This is in play in different pillars of the company: ZURU Toys are re-imagining what it means to play; ZURU Tech is shaping a better future by leading the next building revolution; and ZURU Edge is pioneering new-generation FMCG brands to better serve modern consumers.
Founded in 2003 by EY Entrepreneur of the Year and World Entrepreneur Hall of Fame brothers Nick and Mat Mowbray, ZURU has quickly grown to a team of over 5,000 direct and indirect members across more than 30 international locations.
One of the largest toy companies in the world, our globally recognized and award-winning brands include Bunch O Balloons, Mini Brands, XSHOT, Rainbocorns, and Smashers. Our global FMCG brands include MONDAY Haircare, Rascals, NOOD, BONKERS, and Gumi Yum Surprise.
YOUR ROLE
In this global role you will help drive all touchpoints of the marketing funnel, through all aspects of our communications and marketing strategy across internal, trade and consumer platforms. Effectively you will help execute our global go to market strategy for each brand and big bet item and how we scale them as effectively and efficiently as possible.
CORE ROLES & RESPONSIBILITIES
- Build knowledge of consumer insights across your portfolio that help us win more space at fixture and drive more POS (ie Competitor & Category Insights)
- Ensure all lifestyle photography needs are briefed to specialist creative and design teams.
- Brief core TVC deliverables. Focus items, timings, any new audience insights.
- Brief core influencer deliverables. Focus items, focus markets & timings. 
- Brief TikTok and Meta teams around content calendars, focus items, timings & markets.
- Provide brand & product proof points for PR and approve releases.
- Product copy written, proofed and uploaded.
- Accountable for licensor approvals of any global asset where required.
- Develop a global strategy for your brands and support local execution to scale these
- Build Global Brand updates & share internally & externally showcasing strategy and support
- Brand lead for Brains trust meetings that drive actionable and scalable insights for your brands
- Bi-Weekly pulses into Local Media activations and where we can scale up globally
- Gate keeper of what good looks like from a Local Marketing stand-point & driving collaboration.
- Partner with Commercial teams to deliver clear launch and support plans internally and externally
- Work with local sales and marketing team on localised plans for key markets and accounts
- Understanding of Global Roll-Out and Launch plans to ensure on time asset delivery
- Ensure all product tease, pre-sell, release and rollout dates and assets are clear across the business.
1. Category, Consumer & Brand Insights
2. Global Asset Suite Owner (all brand assets and touchpoints)
3. Marketing Strategy & Communication
4. Pitching Decks & Preview Support
5. Activation Planning
SKILLS & EXPERIENCE
- +3 years’ experience in a marketing role or commercial role within toy industry
- Bachelors’ degree (or equivalent) in marketing.
- Ability to multi-task and be able to set priorities and stay focused.
- A go-getter with energy and determination to continuously improve.
- Strong verbal and written communication skills.
- Ability to use Microsoft Office programs with a focus on PowerPoint.
#LI-JK1
LIFE@ZURU
ZURU is on a quest to reimagine tomorrow. Founded in 2003, ZURU Group has rapidly grown and now spans three core divisions—ZURU Toys, ZURU Edge (consumer goods) and ZURU Tech (construction).
Known for its cutting-edge software and world-leading automation and manufacturing systems, ZURU has over 5,000 team members in over 30 global locations, making it perfectly placed to continue building its reputation as one of the fastest-growing and most disruptive companies in the world.
At ZURU, we have cultivated a high-performing culture that encourages excellence. Our team works towards ambitious goals, learning, performing, and improving together, all while having fun. We empower talented individuals to do their best work every day.
At ZURU, you get out what you put in. You are responsible for driving your own career and we provide the platform to achieve it. As ZURU is on such a fast growth trajectory, there are opportunities here that you won’t find anywhere else.
Get to know us a little better by checking out @lifeatzuru on Instagram or www.zuru.com.
WHAT WE OFFER
🌱 Culture for Growth
🧘 Health & Well Being Benefits (including an onsite 24/7 gym)
🌎 Global Opportunities
💡 Surrounded by an A Player Team
💰 Competitive Remuneration
🐶 Furry Office Friends
🍓 Lots of fresh fruit, coffee, pals fridge and more
ZURU – Reimagining tomorrow 🚀
What We Do
ZURU is a disruptive and award-winning company that designs, manufactures and markets innovative toys and consumer products.
Inspired by kids and imaginative play, ZURU is one of the fastest growing toy companies in the world and is known for their agility, creativity and new-age manufacturing techniques.
The company that started in New Zealand now employs more than 5,000 staff across 18 offices, produces 600,000 toys a day and distributes to most major retailers in over 120 countries.
ZURU has delighted millions of families all over the world with brands such as Bunch O Balloons™, X-Shot™, Rainbocorns™, Robo Alive™, Smashers™, 5 Surprise™ and Metal Machines™ as well as through partnerships with entertainment properties, including Nickelodeon, Disney, Universal Studios and DreamWorks.
With a strong commitment to the community, ZURU supports Captivating International, local China orphanages and also student development programs in Asia and in New Zealand.
ZURU will continue to pave new ways for kids to play and focuses on reimagining what this looks like every day.
