Senior Marketing Executive - 12 Month FTC

Job Posted 18 Days Ago Posted 18 Days Ago
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Bath, Somerset, England
Senior level
Digital Media • News + Entertainment
The Role
The Senior Marketing Executive will support the Marketing Manager by planning and executing marketing campaigns to acquire new subscribers for paywall products, utilizing both paid and owned channels, while analyzing performance data and identifying growth opportunities.
Summary Generated by Built In

Description

As Senior Marketing Executive, you will work with and support the Marketing Manager within the Acquisitions team, to evaluate, plan and implement marketing campaign activities to acquire new subscribers to our paywall products.  

What you'll be doing

  • Plan and execute conversion-driven and traffic-driven campaigns  across paid (PPC & social) and owned (ad ops, brand site, email, newsletter, push notifications) channels.  Working closely with internal teams to make campaigns live and optimised to the target audience
  • Understanding of paywall technology to drive subscription growth and user engagement
  • Strong grasp of SEO growth strategies with proven optimisation experience
  • Measure and report on paid and owned channel performance against goals (KPIs)
  • Identify trends and insights, keywords that can be targeted to increase website traffic 
  • Growing data through upper funnel activity; newsletter promotion, competitions and sampling

Experience that will put you ahead of the curve

  • Previous relevant subscription or paywall marketing experience and/or marketing qualification
  • Experience with paywall platforms e.g. Piano, Kiosk 
  • Experience of driving traffic through content marketing campaigns
  • Ability to manage competing projects under time pressure
  • Excellent stakeholder management skills and experience of working collaboratively with brand teams and across other departments. 
  • Analytical, numerate and commercially aware with the ability to extract insights from performance data
  • Understand sub metrics that feed into new customer growth across our marketing channels and performance tracking against these
  • Good understanding of creating UTM tracking and monitoring results in Google Analytics and Looker Studio 
  • Understand the importance of results analysis in planning new campaigns

What's in it for you

The expected range for this role is £25,000 - £29,000 

This is a Hybrid role from our Bath Office, working three days from the office, two from home

… Plus more great perks, which include;

  • Uncapped leave, because we trust you to manage your workload and time
  • When we hit our targets, enjoy a share of our profits with a bonus
  • Refer a friend and get rewarded when they join Future
  • Wellbeing support with access to our Colleague Assistant Programmes
  • Opportunity to purchase shares in Future, with our Share Incentive Plan

Internal job family level P6

Who are we…

We’re Future, the global leader in specialist media. With over 3,000 employees working across 200+ media brands, Future is a prime destination for passionate people worldwide looking to consume trusted, expert content that educates and inspires action - both online and off - through our specialist websites, magazines, events, newsletters, podcasts and social spaces.

We’ve got ambitious plans that further build on our growth momentum and unlock new opportunities – and we’re looking for driven people who want to be a part of it!

Our Future, Our Responsibility - Inclusion and Diversity at Future

We embrace and celebrate diversity, making it part of who we are. 

Different perspectives spark ideas, fuel creativity, and push us to innovate. That’s why we’re building a workplace where everyone feels valued, respected, and empowered to thrive.

When it comes to hiring, we keep it fair and inclusive, welcoming talent from every walk of life. It’s not just about what you bring to the table — it’s about making sure the table has room for everyone.

Because a diverse team isn’t just good for business. It’s the Future.

Please let us know if you need any reasonable adjustments made so we can give you the best experience!

Find out more about Our Future, Our Responsibility on our website.

#LI-Hybrid

Top Skills

Content Marketing
Google Analytics
Looker Studio
Paid Marketing
Paywall Technology
Ppc
Seo
Social Media
Utm Tracking
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The Company
Atlanta
3,652 Employees
On-site Workplace
Year Founded: 1985

What We Do

We are Future. The global platform for specialist media. We create expert original content that connects people to their passions across a portfolio of over 230 phenomenal brands.

Through our websites, magazines, events, and social spaces we reach 1 in 3 adults online in the UK and the US.

Founded in 1985, we have grown significantly to a global business with over 3,000 colleagues. We are the largest magazine publisher in the UK with a combined circulation of more than 3 million across our publications.

We innovate through our proprietary technology, diversify our audiences across new platforms, and acquire and launch new brands every year. We’ve got an ambitious plan to build on our growth momentum and unlock new opportunities.

We’re connectors, creators, experience makers

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