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The Role
Lead the technical vision for AI-driven marketing automation. Build a unified data foundation, design and ship LLM-powered agents and automations across content, lifecycle, and paid channels, integrate marketing systems with engineering, run hypothesis-driven experiments, and codify repeatable playbooks to scale marketing engineering.
Summary Generated by Built In
Who We Are
At Apartment List, we’re transforming how people rent—making it smarter, easier, and a lot less frustrating. Our platform has already matched over 1.4 million renters with their next home, while helping properties fill units with the right residents. Backed by strong growth and a big vision, we’re building the future of renting—and inviting bold thinkers to help us shape it!
About the RoleThis is a critical extension of our current MarTech function to bring Marketing Engineering across all our growth and marketing functions. Marketing is being rebuilt around AI: agentic workflows, a connected data foundation spanning renter behavior, pricing and supply signals, and channel engagement, and a fundamentally faster way of getting campaigns into market. You'll set the direction for where automation actually creates leverage — starting with our AEO and content engine, lifecycle marketing, and paid channels (Google, Meta) — and build outward from there. You'll partner with Marketing leadership with real license to challenge how things have always been done, and the technical depth to make those changes stick.
- Define the technical vision and roadmap for how AI and automation get applied across marketing, prioritizing where agentic workflows create outsized leverage rather than incremental speed
- Build the data foundation connecting renter behavior, pricing/supply signals, channel engagement, and conversion outcomes, establishing it as the system every future automation and targeting decision runs on
- Design, build, and ship production agents and automations across AEO/content, lifecycle marketing, and paid channels, establishing the technical patterns future hires on this team will follow and acting at the principal builder leveraging Profound’s agent marketpace
- Lead the assessment of LLM data inclusion, selection criteria and help address gaps within OpenAI/Claude and others.
- Set the standard for how marketing rethinks core processes rather than just speeding them up — for example, defining the right human-in-the-loop model for content, or whether social can run largely off data we already have
- Establish the working relationship between marketing and engineering, ensuring marketing's systems and data requirements are integrated cleanly into the broader engineering org's standards
- Run every new workflow or automation as a testable hypothesis, and codify what works into playbooks, templates, and systems the rest of the team builds on
- Partner directly with content, lifecycle, and paid channel owners to find where the real friction and opportunity live, and translate technical builds into business impact for non-technical stakeholders
Must-haves:
- Deep experience combining marketing execution with engineering — technical marketing, marketing engineering, growth engineering, or a similar hybrid background — with a demonstrated ability to set technical direction, not just execute against one
- Strong programming ability (Python, JavaScript, or similar), with experience building automations, API integrations, or data pipelines end-to-end
- Hands-on experience building custom AI agents or LLM-powered tools — not just configuring pre-built ones — with a track record of finding novel, practical applications for agentic workflows
- Demonstrated ability to operate with minimal direction inside a genuinely undefined mandate — you build the frame, not just fill it in
- Experience pulling in data from outside marketing (pricing, product, lifecycle) and using it to establish a shared foundation others can build on
- Systems thinking — a track record of building for reuse and scale rather than one-off fixes
- Experience translating technical builds into business impact for non-technical stakeholders, and influencing outcomes across teams without direct authority
Nice-to-haves:
- Direct experience with Profound or a similar AEO/AI-search marketing platform, ideally including building on an agent marketplace
- Multi-channel marketing experience spanning AEO/GEO, content operations, lifecycle/CRM, or paid performance (Google Ads, Meta Ads)
- Experience in a consumer marketplace or high-growth tech environment
Here's the Pay Range:
At Apartment List, we carefully consider a variety of factors to determine compensation for each position, including the role, level, and work. The US base salary range for this position is:
- Zone 1: $166,000 - $201,000 TTC (including $144,000 - $175,000 base salary) + equity
- Zone 2: $153,000 - $186,000 TTC (including $133,000 - $161,000 base salary) + equity
- Zone 3: $141,000 - $171,000 TTC (including $123,000 - $148,000 base salary) + equity
This reflects the compensation target for new hire salaries for the position across all US locations. Please note, the compensation details provided do not include benefits and perks that we offer.
We also rely on market indicators along with considering your work location, job related skills, experience and relevant education and training, to determine compensation that is fair and competitive for you. Apartment List will consider paying compensation near the higher of the range in exceptional circumstances, where candidates have the experience, credentials or expertise that would warrant such consideration. It is always our goal to hire exceptional talent and we would be happy to share more about compensation during the hiring process.
Here's what's in it for you (full-time US based employees only; does not apply to contract roles):
Competitive Compensation: Including annual salary, pre-IPO stock options, and other financial compensation (if applicable)
- Medical, Dental, and Vision Coverage: 100% of premiums covered for you AND all of your dependents
- Unlimited Flexible Time Off: Unlimited FTO in addition to 12 company holidays per year, quarterly “recharge” days, and a week-long holiday break
- Home Office Reimbursement: To cover home office furniture and supplies, monthly home internet, and monthly cell phone (if applicable)
- Health & Wellness Reimbursement: To cover monthly gym membership or other qualifying expenses
- Parental Support: Generous parental and family leave, fertility benefits, and employer-sponsored stipends towards family forming services
- 401k Plan: To support you in your individual retirement goals
- Team Events: Frequent team-building events, fun team off-sites, and bi-annual company meetups
- Commitment to DEI: To prioritize Diversity, Equity, and Inclusion within our workplace and to stay true to our values and mission
- Mentorship and Training: To get you onboard quickly, learn new professional skills, and invest in your career development
- Impact and Visibility: To expose you to and provide the opportunity to work on highly strategic initiatives that will transform the business
- Encouragement and Empowerment: To explore and adopt new technologies and drive meaningful decisions and outcomes
- At Apartment List we believe that everyone deserves a home they love AND a career they love. We strive to build a diverse team that is a reflection of the people we serve; this is made possible through our commitment to fostering a culture of diversity, inclusion, equity, and connectedness.
As a proud equal opportunity employer, we celebrate the collection of individual differences, life experiences, ideas, perspectives, knowledge, and talent. We hire candidates of any race, color, ancestry, religion, sex, national origin, sexual orientation, gender identity, age, marital or family status, disability, Veteran status, and any other status.
Here's what's in it for you (full-time US based employees only; does not apply to contract roles):
- Competitive Compensation: Including annual salary, pre-IPO stock options, and other financial compensation (if applicable)
- Medical, Dental, and Vision Coverage: 100% of premiums covered for you AND all of your dependents
- Unlimited Flexible Time Off: Unlimited FTO in addition to 12 company holidays per year, quarterly “recharge” days, and a week-long holiday break
- Home Office Reimbursement: To cover home office furniture and supplies, monthly home internet, and monthly cell phone (if applicable)
- Health & Wellness Reimbursement: To cover monthly gym membership or other qualifying expenses
- Parental Support: Generous parental and family leave, fertility benefits, and employer-sponsored stipends towards family forming services
- 401k Plan: To support you in your individual retirement goals
- Team Events: Frequent team-building events, fun team off-sites, and bi-annual company meetups
- Commitment to DEI: To prioritize Diversity, Equity, and Inclusion within our workplace and to stay true to our values and mission
- Mentorship and Training: To get you onboard quickly, learn new professional skills, and invest in your career development
- Impact and Visibility: To expose you to and provide the opportunity to work on highly strategic initiatives that will transform the business
- Encouragement and Empowerment: To explore and adopt new technologies and drive meaningful decisions and outcomes
- At Apartment List we believe that everyone deserves a home they love AND a career they love. We strive to build a diverse team that is a reflection of the people we serve; this is made possible through our commitment to fostering a culture of diversity, inclusion, equity, and connectedness.
As a proud equal opportunity employer, we celebrate the collection of individual differences, life experiences, ideas, perspectives, knowledge, and talent. We hire candidates of any race, color, ancestry, religion, sex, national origin, sexual orientation, gender identity, age, marital or family status, disability, Veteran status, and any other status. #LIRemote
Skills Required
- Deep experience combining marketing execution with engineering (marketing engineering, growth engineering, or similar hybrid background)
- Strong programming ability (Python, JavaScript, or similar)
- Experience building automations, API integrations, or data pipelines end-to-end
- Hands-on experience building custom AI agents or LLM-powered tools (not just configuring pre-built ones)
- Ability to operate with minimal direction within an undefined mandate
- Experience pulling in data from outside marketing (pricing, product, lifecycle) to build shared foundations
- Systems thinking; building for reuse and scale rather than one-off fixes
- Experience translating technical builds into business impact and influencing cross-functional stakeholders
- Direct experience with Profound or similar AEO/AI-search marketing platforms (agent marketplace)
- Multi-channel marketing experience (AEO/GEO, content operations, lifecycle/CRM, paid performance such as Google Ads, Meta Ads)
- Experience in a consumer marketplace or high-growth tech environment
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The Company
What We Do
For us, renting is personal — we’re a company built by renters for renters. We’re here to deliver renters a home they love at the value they deserve. Whether renters are embarking to a new city, in search of a quieter neighborhood, or making the jump to a two-bedroom apartment — we’re here to find them their perfect apartment match. We’ve made it our mission to revolutionize renting by making it a stress-free, simple, and holistic experience, connecting ready-to-move renters with compatible city living. Home is a feeling everyone should own, and we’re on a mission to help renters find it.
Why Work With Us
Want a job that makes a difference? There are over 100 million renters in the US, and at Apartment List, we strive every day to remove the hassle from renting and make the process better for every single one of them. Together, we can change the narrative around what it means to be a renter.
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