Senior Marketing and Communications Coordinator

Reposted 6 Days Ago
Be an Early Applicant
Grand Rapids, MI, USA
In-Office
21-23
Senior level
Financial Services
The Role
Coordinate and execute multi-channel marketing campaigns, build target audiences and segments, operate marketing platforms (Salesforce Marketing Cloud), run recurring processes, compile campaign reporting, perform quality control, maintain process documentation, provide client-facing support and cross-training, and propose process improvements.
Summary Generated by Built In

Description

Xtend is looking for a highly organized and detail-oriented Senior Project Coordinator to support our Member Marketing & Education team. This is an ideal opportunity for someone who enjoys coordinating projects, working with technology, solving problems, and ensuring every detail is executed accurately. You'll help build and execute marketing campaigns, support the systems behind them, and play a key role in delivering exceptional service to our credit union partners. This position also offers the opportunity to grow into client-facing project and account management responsibilities over time.

What You'll Do
  • Build and execute marketing campaigns and communications across multiple channels.
  • Create and manage target audiences and marketing segments using available data and query tools.
  • Support marketing technology platforms, including Salesforce Marketing Cloud.
  • Manage recurring daily, weekly, and monthly operational processes with accuracy and consistency.
  • Compile campaign performance data and prepare reports for internal and client use.
  • Perform quality assurance reviews to ensure accuracy before campaigns and communications are delivered.
  • Support client requests, content updates, and audience management activities.
  • Maintain documentation for recurring processes, system configurations, and workflows.
  • Crosstrain with teammates to provide backup support across key marketing services.
  • Identify opportunities to improve processes and increase operational efficiency.
What You Bring
  • High school diploma or GED required; an associate or bachelor's degree in business, marketing, data, or a related field is preferred.
  • Two or more years of experience in project coordination, operations, marketing, or a data-focused role.
  • Strong organizational skills with the ability to manage multiple priorities and deadlines.
  • Analytical mindset with excellent attention to detail.
  • Comfortable learning and working within technical platforms and software systems.
  • Experience with Salesforce Marketing Cloud, HTML, email marketing platforms, or query tools is a plus.
  • Strong written and verbal communication skills.
  • Self-motivated, dependable, and able to work independently while collaborating effectively with a team.
  • Proficiency with Microsoft Office, including Outlook, Word, Excel, and PowerPoint.
Why Join Xtend?

At Xtend, you'll join a collaborative team that supports credit unions across the country through innovative marketing and communication services. You'll have the opportunity to expand your technical skills, contribute to meaningful client work, and grow your career in an environment that values curiosity, continuous improvement, and professional development.

Requirements

WORK ENVIRONMENT & PHYSICAL ACTIVITIES

Xtend operates in a professional office building setting. Some job assignments at Xtend are primarily conducted within the office building(s) while others have moderate to extensive travel responsibilities as described in the Job Functions and/or Job Qualifications section(s) above. Xtend is committed to working with its employees to reasonably accommodate them with the physical aspects of the position.

Notice

This job description is not intended to be, nor should be construed as a contract for employment. Xtend makes no guarantee of permanent employment. This job description is to be used as a guideline to give the employee an understanding of what Xtend has defined this position to be. Xtend will make reasonable accommodations for the known physical or mental disabilities of qualified applicants unless to do so would cause an undue hardship. Disabled individuals who feel accommodation is needed to perform their job, or the job for which they have applied, must notify Xtend in writing of the need for reasonable accommodation within 180 days after the date the individual knew or reasonably should have known that an accommodation was needed. Xtend, thereafter, will make all reasonable accommodations unless to do so would pose an undue hardship. Xtend is willing to accommodate disabilities to the extent a financial service organization can without impacting financial control or member service. Xtend is an Equal Opportunity Employer.

Skills Required

  • Experience with Salesforce Marketing Cloud
  • Ability to build target audiences and segments using query tools and available data
  • Experience building and executing marketing campaigns across channels following processes and quality standards
  • Experience running recurring daily/weekly/monthly processes accurately and monitoring for exceptions
  • Experience compiling campaign and service reporting from multiple data sources
  • Strong attention to detail and quality control skills
  • Ability to maintain accurate documentation of processes and platform configurations
  • Tech-savvy with ability to learn new systems quickly and troubleshoot methodically
  • Marketing experience
  • Ability to support client-facing work and respond to service requests
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The Company
HQ: Grand Rapids, MI
19 Employees
Year Founded: 2002

What We Do

Xtend is a Credit Union Service Organization (CUSO) that was founded in 2002. We were imagined and created in Grand Rapids, Michigan. We can proudly say we are collectively owned by our clients, and we act as a shared resource for over 300 credit unions across the United States. We offer a wide range of products and services from our departments: Communications, Data Analytics, Contact Center, Bookkeeping, and Shared Branching. We are all about extending a helping hand including, driving leads and member engagement, analyzing your data, servicing members via phone or chat, and working the back-office.

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