Senior Marketing & Communications Project Coordinator

Posted Yesterday
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Grand Rapids, MI, USA
In-Office
21-23
Senior level
Financial Services
The Role
Coordinate and execute multi-channel marketing campaigns, build target audiences and segments, operate marketing platforms (Salesforce Marketing Cloud), run recurring processes, compile campaign reporting, perform quality control, maintain process documentation, provide client-facing support and cross-training, and propose process improvements.
Summary Generated by Built In

Description

POSITION SUMMARY

The Senior Project Coordinator is a hands-on execution role supporting the Communications team across campaigns, communications, and the platforms that power them. This role is the team's second pair of hands on day-to-day delivery and on the technical systems that keep recurring services running.

The ideal candidate is analytical, organized, and tech-savvy, with the ability to learn new systems quickly and execute with accuracy. This role suits someone who shows strong potential to grow: taking on more complex work over time and developing toward client-facing project and account management.

While marketing experience is a plus, it is not required. What matters most is a self-starter who can be trusted to own recurring work, troubleshoot methodically, and make sound decisions without close supervision.

ESSENTIAL JOB FUNCTIONS

1. Build and execute marketing campaigns and communications across channels, following established processes and quality standards.

2. Build target audiences and segments using query tools and available data.

3. Support the day-to-day operation of the team's marketing platforms, including Salesforce Marketing Cloud, working alongside the data analytics team.

4. Run recurring daily, weekly, and monthly processes accurately and on schedule; monitor for exceptions and escalate appropriately.

5. Assist with campaign and service reporting, compiling data from multiple sources into clear, accurate outputs.

6. Provide quality control on work prior to delivery, with a critical eye for accuracy and detail.

7. Support client-facing work as needed, including content updates, audience building, and responding to service requests.

8. Maintain accurate documentation of processes, recurring tasks, and platform configurations.

9. Participate in cross-training to provide backup across the team's recurring services and technical functions.

10. Contribute ideas to improve and streamline existing processes.

11. Perform additional duties as assigned to support organizational goals and evolving business needs.

Requirements

WORK ENVIRONMENT & PHYSICAL ACTIVITIES

Xtend operates in a professional office building setting. Some job assignments at Xtend are primarily conducted within the office building(s) while others have moderate to extensive travel responsibilities as described in the Job Functions and/or Job Qualifications section(s) above. Xtend is committed to working with its employees to reasonably accommodate them with the physical aspects of the position.

Notice

This job description is not intended to be, nor should be construed as a contract for employment. Xtend makes no guarantee of permanent employment. This job description is to be used as a guideline to give the employee an understanding of what Xtend has defined this position to be. Xtend will make reasonable accommodations for the known physical or mental disabilities of qualified applicants unless to do so would cause an undue hardship. Disabled individuals who feel accommodation is needed to perform their job, or the job for which they have applied, must notify Xtend in writing of the need for reasonable accommodation within 180 days after the date the individual knew or reasonably should have known that an accommodation was needed. Xtend, thereafter, will make all reasonable accommodations unless to do so would pose an undue hardship. Xtend is willing to accommodate disabilities to the extent a financial service organization can without impacting financial control or member service. Xtend is an Equal Opportunity Employer.

Skills Required

  • Experience with Salesforce Marketing Cloud
  • Ability to build target audiences and segments using query tools and available data
  • Experience building and executing marketing campaigns across channels following processes and quality standards
  • Experience running recurring daily/weekly/monthly processes accurately and monitoring for exceptions
  • Experience compiling campaign and service reporting from multiple data sources
  • Strong attention to detail and quality control skills
  • Ability to maintain accurate documentation of processes and platform configurations
  • Tech-savvy with ability to learn new systems quickly and troubleshoot methodically
  • Marketing experience
  • Ability to support client-facing work and respond to service requests
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The Company
HQ: Grand Rapids, MI
19 Employees
Year Founded: 2002

What We Do

Xtend is a Credit Union Service Organization (CUSO) that was founded in 2002. We were imagined and created in Grand Rapids, Michigan. We can proudly say we are collectively owned by our clients, and we act as a shared resource for over 300 credit unions across the United States. We offer a wide range of products and services from our departments: Communications, Data Analytics, Contact Center, Bookkeeping, and Shared Branching. We are all about extending a helping hand including, driving leads and member engagement, analyzing your data, servicing members via phone or chat, and working the back-office.

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