Mission: Manage and deliver end-to-end strategic marketing, product marketing and communications projects for Amundi Technology, including go-to-market strategy, storytelling and content development, lead-generation campaigns and event planning.
Key Responsibilities:
1. Product Marketing & Go-to-Market
- Own end-to-end product marketing campaigns: positioning, messaging, proof points and launch plans in close collaboration with Product, GTM, R&D and Sales.
- Develop compelling storytelling and value propositions tailored to target segments (consultants, clients and partners).
- Produce sales enablement materials in collaboration with the GTM team: sales playbooks, pitch decks, case studies, battle cards and training content for commercial teams.
- Conduct market and competitor analysis and translate insights into actionable recommendations.
2. Content & Multi‑Channel Communications
- Plan and create high‑quality content across multiple channels: email, website, social media, white papers, blogs and videos.
- Coordinate content calendar with the Digital Marketing Manager to ensure consistent external and internal messaging.
3. Demand Generation & Email Marketing
- Design and run email marketing campaigns and focus on lead generation and qualification in partnership with Sales and Digital teams.
- Integrate campaigns with new CRM system.
4. Events, Sponsorships & Partnerships
- Own a portfolio of industry, sponsored and Amundi Technology events across the year: strategy, planning, logistics, communications, budget and post-event measurement.
- Ensure consistent brand execution across all events.
5. Internal Communications & Cross‑Functional Collaboration
- Manage internal communications for product updates, launches and company initiatives.
Desired Skills & Qualifications:
- Master’s degree (or equivalent) in Business, Marketing, Communications or similar.
- 5+ years’ experience in marketing/product marketing/communications; experience in B2B software, fintech or asset management is strongly preferred.
- Proven experience running product marketing campaigns, events and demand-generation programs.
- Strong storytelling and content creation skills; excellent written and verbal communication.
- Solid stakeholder and vendor management skills; comfortable engaging with senior executives, Sales and Product teams.
- Experience with marketing automation, CRM and analytics tools.
- Agile, responsive, and able to prioritise in a fast‑moving environment.
- Languages: Fluent English required.
Skills Required
- Master's degree or equivalent in Business, Marketing, Communications, or a related field
- 5+ years of experience in marketing, product marketing, or communications
- Experience in B2B software, fintech, or asset management
- Experience running product marketing campaigns, events, and demand-generation programs
- Strong storytelling and content creation skills
- Excellent written and verbal communication skills
- Stakeholder and vendor management experience
- Ability to engage with senior executives, Sales, and Product teams
- Experience with marketing automation, CRM, and analytics tools
- Ability to prioritize in a fast-moving environment
- Fluent English
What We Do
Amundi, the leading European asset manager, ranking among the top 10 global players* , offers its 100 million clients - retail, institutional and corporate - a complete range of savings and investment solutions in active and passive management, in traditional or real assets. This offering is enhanced with IT tools and services to cover the entire savings value chain. A subsidiary of the Crédit Agricole group and listed on the stock exchange, Amundi currently manages more than €1.9 trillion of assets**. With its six international investment hubs***, financial and extra-financial research capabilities and long-standing commitment to responsible investment, Amundi is a key player in the asset management landscape. Amundi clients benefit from the expertise and advice of 5,400 employees in 35 countries. Amundi, a trusted partner, working every day in the interest of its clients and society * Source: IPE “Top 500 Asset Managers” published in June 2022, based on assets under management as at 31/12/2021 ** Amundi data as at 31/12/2022 *** Boston, Dublin, London, Milan, Paris and Tokyo
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