Senior Marketing Campaign & Events Manager

Mason is looking for a creative, self-motivated and enthusiastic individual to create a new path within the GTM team and own both marketing communications and event management for our healthcare focused products. As a Marketing Campaign and Events Manager, you thrive in a fast-paced environment where deadlines and deliverables are in the forefront. You are creative and innovative and have a solid track record of successfully executing marketing projects and event programs which lead to strong lead generation and pipeline growth. 

Mason needs a combination of grit, smarts, ingenuity, and diverse perspectives. Check out our values and see if they resonate!

Seattle - Hybrid must be onsite for occasional meetings and oversee event swag as needed. 

What you’ll do: 

• Plan, execute and manage all digital marketing and communication campaigns for Mason including optimizing SEO, company website, email campaigns and social media platforms, ensuring content is up-to-date, engaging, and relevant for targeted healthcare segments which is proven by driving leads and pipeline creation.
• Develop and maintain a captivating customer journey through digital media (social, web, email), content syndication, third party webinars, and other engagement vehicles to deliver fully integrated campaigns
• Coordinate with sales on outreach and follow-up communications for marketing campaigns, ensuring the alignment between sales and marketing is present from the beginning to end of the campaign 
• Map content story arcs to target personas; Orchestrate tactics, assets, and messages that align to Mason buying stages
• Forecast, track, and report on marketing campaign performance; Develop and implement testing plans to drive continual improvement
• Demonstrate familiarity with industry trade organizations, publications, conferences and events by creating and executing a data-driven event, sponsorship and speaking engagement strategy to create effective sales and marketing opportunities
• Organize in person and online events including event marketing, communications, and promotional activities, collaborating to create event materials, invitations, and digital campaigns.
• Conduct post-event evaluations, analyzing feedback, data, and metrics to measure event success, identify areas for improvement, and provide recommendations for future events.
• May require travel to on-site events.

What you bring to the table: 

• 5+ years related experience creating and executing campaigns in a hyper-growth technology company
• Proven track record for developing content for websites, email marketing, lead nurturing  and sales enablement
• Experience working with Salesforce, HubSpot and / or Clari-Groove for campaigns
• Social media savvy, with a passion for staying on top of trends
• Strong sense of creativity, imagination, and innovation
• Excellent interpersonal skills, with the ability to collaborate with other departments
• Ability to analyze metrics, reports, and trends to quickly adjust tactics and campaigns
• Strong project management skills
• Ambitious self-starter who can focus and prioritize 
• High degree of initiative and self-motivation with a strong sense of accountability
• Ability to identify, analyze and solve problems with minimal direction and make decisions with confidence
• Aptitude to successfully prioritize and manage multiple tasks while adhering to deadlines
• Solid verbal and written communication skills
• Experience working with and leading cross-functional marketing and business projects and successfully collaborating with colleagues in remote settings.

Bonus points for: 

• Experience with both SaaS and HaaS
• Experience with Salesforce
• Experience with HubSpot
• Worked in a startup environment
• Proficiency in photo and video editing software
• Healthcare experience