ShopBack
Senior Marketing Associate (ShopBack Pay)
The Role
Our Journey
ShopBack began in 2014 as a late-night spark of inspiration between Henry and Joel — not just to build a Cashback platform, but to reimagine how brands and consumers connect. As former advertisers, they understood the limitations of traditional marketing, and saw an opportunity to deliver more value on both sides. That idea quickly turned into action, with the first prototype built during a 24-hour sprint. Today, ShopBack serves over 50 million users across 13 markets, partners with 20,000+ merchants, and powers over half a million transactions daily. We're building The World’s Most Rewarding Way to Shop — and looking for bold, driven individuals to join us.
Your Adventure Ahead
- Lead Growth Initiatives: Drive user growth and retention strategies, with a focus on scaling revenue for ShopBack Pay.
- Plan B2C Campaigns: Partner with top brands across F&B, Fashion, Beauty, and Home & Living, working alongside account managers to ideate and execute effective B2C marketing campaigns.
- Execute 360° Marketing: Manage campaigns end-to-end—from crafting pitch decks and securing buy-in from brand partners to launching across in-app, website, offline, social media, CRM, paid ads, and influencer channels.
- Project Management & Scaling: Spearhead and scale core marketing programmes to boost merchant participation and business impact; continuously optimize messaging and communication channels.
- Cross-Functional Collaboration: Work closely with design, content, operations, social, BD, and account management teams to deliver results for both ShopBack and our partners.
- Be Data-Led: Measure campaign performance, identify scalable growth opportunities, and translate insights into winning strategies.
Essentials to Succeed
- 3–5 years’ experience in marketing, campaigns, or business growth, ideally in offline retail, e-Commerce, or payments.
- Proven ability to drive outcomes independently in a fast-paced, performance-driven environment.
- Strong analytical and data interpretation skills, you make decisions based on facts, not assumptions.
- Creative problem solver with a can-do attitude and solid team spirit.
- Excellent interpersonal and stakeholder management skills.
- Strong project management capabilities, able to juggle multiple brand campaigns and tight deadlines.
- A strategic and creative thinker with a passion for delivering innovative marketing solutions.
- Demonstrated use of Generative AI tools (e.g. ChatGPT, Cursor) to develop new or improve workflows, enhance productivity, and drive efficiency at scale.
ShopBackers' DNA
Grit - We tackle all challenges head-on, working together to solve problems and achieve success.
Hunger - We value hard work, and having relentless drive.
Speed - We move fast and have a bias for action, all to deliver maximum impact.
Impact - We focus on results, always aiming for the best possible outcomes and timelines.
Growth - We embrace a growth mindset, constantly striving to learn, improve, and excel in our roles.
Exclusively for ShopBackers
Career progression paths and opportunities to take on greater challenges that help you realise your ambitions.
Be part of a winning team on a journey to global scale.
Competitive compensation based on your performance.
Candid, open, and collaborative culture where feedback is valued, for everyone to grow and improve every day.
Work-From-Anywhere benefit to enable you to thrive personally and professionally.
Flow Day Thursday (1-day a week, optional to work from home or office)
ShopBack is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate on the basis of race, color, religion, sexual orientation, national origin, age, disability, genetic information, veteran status, or any other protected status under applicable laws. Join our team and help us make a difference!
We are committed to protecting your data and ensuring fairness in our recruitment process. As part of this process, we use AI tools to assist with tasks such as application screening and candidate matching. These tools are designed to enhance efficiency and reduce bias, and their use complies with applicable data protection laws and our commitment to fair employment practices. Your personal data will be processed securely and transparently, and final hiring decisions are always made by our recruitment team, not by automated systems. If you have any questions about how your data is used, or wish to exercise any of your rights including the right to such processing, please contact us at [email protected].
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The Company
What We Do
The ShopBack Group is Asia-Pacific’s leading shopping, rewards, and payments platform, serving over 40 million shoppers across 11 markets. Driven by the vision to become the world's most rewarding way to shop, ShopBack is dedicated to saving members money and time, while delivering delightful experiences with every purchase. The platform also enables merchants and brands to engage with their members in a cost-effective manner. Founded in 2014, ShopBack now powers over US$4 billion in annual sales for over 20,000 online and in-store partners, with over half a million transactions happening via the platform daily. In 2022, ShopBack expanded its offerings into the realm of financial services with the launch of ShopBack Pay and PayLater - providing members with responsible and convenient payment options at checkout, while empowering partners with more ways to engage potential customers. Merchants and brand partners interested in collaborating can connect with us here: https://corporate.shopback.com/partnerships
