Senior Marketing Analytics Manager

Reposted 22 Days Ago
Be an Early Applicant
New York, NY
Hybrid
153K-258K Annually
Mid level
Edtech • Machine Learning • Mobile • Other • Software
We’re here to develop the best education in the world and make it universally available.
The Role
As a Senior Marketing Analytics Manager, you'll create data-driven insights for performance marketing campaigns, optimize marketing strategies, and partner with data science to understand user behaviors.
Summary Generated by Built In

Our mission at Duolingo is to develop the best education in the world and make it universally available. It’s a big mission, and even though we've made a lot of headway, we still have work to do — and that’s where you come in!

Duolingo’s designers care about creating high-quality experiences that look and feel fun. From animators to writers, product designers to researchers, Design brings purpose, feeling, and delight to every interaction with our brand, inside the app and out. As a designer, you’ll join a culture of creativity and craft, where we have a high bar for excellence and an endless curiosity about how to bring more unexpected quirk and fun to the pursuit of learning. 

Join us in our mission to develop education for our half a billion (and growing!) learners around the world.

About the role

We are building a world-class marketing organization at Duolingo with the goal to make a significant impact on the company's rapid global growth. For this growing team, we're looking for a curious marketing analytics manager to help us build the foundations of measuring and understanding the impact of our media spend. You will serve play a key role in enabling data-driven marketing campaigns for Duolingo.


  You will...
  • Create data-driven insights about the impact of our global performance marketing campaigns
  • Develop new approaches to grow our user base through data-driven marketing optimization
  • Partner with our data science team to better understand our new user cohorts and user behaviors
  • Act as a thought partner in defining marketing key performance indicators and tracking progress against target metrics
  • Mold data from multiple sources to answer key strategic marketing questions
  • Partner with marketing tech to influence and prototype backend data design, build intuitive and readable dashboards using visualization tools (e.g., Tableau), and extract actionable insights
  • Bridge analytics and marketing, speaking both languages

  You have...
  • Minimum of a Bachelor's degree in Statistics, Mathematics, Economics, or another related STEM degree field
  • At least 4 years of experience as a marketing analyst working with data from digital campaigns, including using data to inform strategic campaign decisions
  • Strong ability to condense complex concepts and analysis into clear and concise takeaways that drive action
  • Strong expertise using SQL to extract, clean, and transform data in large, complex, nested, databases
  • Proficiency with data visualization tools such as Tableau or Data Studio for data analysis, insight synthesis and presentation
  • Demonstrated strong intellectual curiosity
  • Able to work in our New York office

  Exceptional candidates will have...
  • Hands-on experience running and optimizing digital app install campaigns
  • Expertise working with R, Python, or other statistical software
  • An impressive Duolingo XP or streak!

We post a multi-level salary range for all of our roles.

This is not inclusive of the rest of our awesome portfolio that includes equity compensation and world-class benefits. Our salary ranges are the same for all US locations. Your recruiter can share more details about the range for a specific level during the hiring process. The actual salary within the range is determined by many factors including but not limited to, skills, experience, education, and internal equity.

Salary Range:
$153,000$258,000 USD

Take a peek at how we care for our employees' holistic well-being with our benefits here.

We will do everything we can within reason to make sure that your interview takes place in an environment that fairly and accurately assesses your skills. If you need assistance or accommodation, please contact [email protected].

Duolingo is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

By applying for this position your data will be processed as per the Duolingo Applicant Privacy Notice.

Sign up for job alerts here.

Top Skills

Data Studio
Python
R
SQL
Tableau
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The Company
HQ: Pittsburgh, PA
670 Employees
Year Founded: 2011

What We Do

Duolingo is a language-learning education platform that offers 98 total courses across nearly 40 distinct languages.

Duolingo is the world’s most popular way to learn a language. Our mission is to develop the best education in the world and make it universally available. Some of our products include:

1. Duolingo: The free, fun, and effective way to learn a language!
2. DET (Duolingo English Test): A modern language proficiency tool designed for today's international students and institutions. It offers an English proficiency score, video interview, and writing sample in an accessible, efficient, and secure testing experience.
3. Duolingo Math: An app that can make math be fun. For everyone. Students can focus on elementary math, which covers classroom topics, or adults can focus on brain training, which strengthens mental math skills and covers more advanced topics.
4. Duolingo ABC: An educational learning app that offers immersive lessons to teach preschool to second grade kids reading fundamentals.

Founded in 2011 by Luis von Ahn and Severin Hacker, Duolingo is the most downloaded education app in the history of the App Store and in 2019 became the top-grossing education app worldwide. The app has been awarded Apple's iPhone App of the Year and Android's Best of the Best.

Learning a new language used to be expensive; we believe it should be free. Over 1.2 billion people are learning a second language and most of them are learning English to improve their lives.

Learning a new language is hard; we believe it can be fun. We use bite-sized lessons that feel like playing a game to keep our learners motivated.

With over 500 million learners we have unprecedented data insights on how people learn. Our teams of language learning scientists, machine learning engineers, and AI experts use this data to constantly improve our effectiveness. We’re building a future in which the highest-quality education is accessible to all.

Duolingo has been named:
2022 Fast Company’s Best Workplaces for Innovators
2022 Fast Company 10 Most Innovative Education Company
2021 Forbes Best Startup Employers
2020, 2018, 2017, 2013 Most Innovative Company by Fast Company
2020 Best Machine Learning Startups for by Glassdoor
2018 Inc. Best Places to Work
2018 Entrepreneur Top Company Culture List

University Program Awards:
2022 Handshake Early Talent Award
2022 Untapped Top Internship Programs
2022 OneReq Internship Program Trailblazer Award

Why Work With Us

Our global team works together to make language learning fun, free, and effective for anyone who wants to learn, wherever they are. Best of all, you get to work alongside Duo (literally)!

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