We are seeking a highly skilled Senior Consultant to join our Marketing Measurement & Analytics team for a global fintech client. The ideal candidate brings strong expertise in SQL, Tableau, and analytical problem-solving, along with experience working with cross-functional stakeholders. This role is perfect for someone who enjoys quantifying marketing impact, uncovering customer insights, and shaping data backed marketing strategies across marketing channels.
Work Location: Remote, US
Salary Range: $100K/Yr - $125K/Yr Base + Annual Bonus
The posted range is the hiring range for this role — a subset of the broader range available to employees over time — and reflects base salary across our national hiring scale. Final offers are based on several factors, including the candidate's skills and experience, internal pay equity, work location, market conditions for the role, and the specific scope and responsibilities of the position. The top of the range is reserved for candidates who notably exceed the requirements; the lower end applies to those with less experience or fewer preferred qualifications. For positions based in higher-cost zones (e.g., California, New York, New Jersey), actual compensation may exceed the posted range; your recruiter will share specifics during the process
For more information on benefits and what we offer please visit us at US Careers and Benefit
Responsibilities- Analyze marketing and customer data to quantify the impact of marketing initiatives on revenue and business outcomes.
- Work closely with stakeholders to understand business requirements and provide strategic insights to solve critical business problems.
- Develop and maintain dashboards, visualizations, and performance reports using Tableau.
- Write, optimize, and validate SQL queries to extract, transform, and analyze large datasets.
- Deliver insights that help optimize marketing strategies across channels, including spend allocation, targeting, and campaign effectiveness.
- Conduct customer segmentation, behavioral analysis, and lifecycle performance assessments.
- Partner with marketing, product, and analytics stakeholders to understand business needs and translate them into analytical solutions.
- Provide clear, actionable recommendations to improve marketing ROI and drive strategic decision-making.
- Ensure data accuracy and consistency through regular validation and quality checks.
- Stay current with industry trends in marketing analytics, attribution, and measurement methodologies.
Required Qualifications
- Bachelor’s degree in a relevant field (e.g., Data Science, Statistics, Marketing Analytics, Business Analytics).
- 4-5 years of experience in marketing analytics, data analytics, or related fields.
- Strong proficiency in SQL for data extraction and manipulation.
- Hands‑on experience with Tableau for visualization and reporting.
- Solid understanding of marketing measurement concepts, attribution, and performance analytics. Preferably in B2B marketing space.
- Excellent communication skills with the ability to translate data into compelling narratives.
- Demonstrated experience collaborating with stakeholders and influencing decisions.
- Strong analytical thinking, problem-solving abilities, and attention to detail.
- Ability to work independently, take initiative, and manage multiple priorities.
Preferred Qualifications
- Experience working with fintech, financial services, or digital first consumer businesses.
- Familiarity with marketing attribution models, MMM, or experimentation frameworks.
- Experience leading a team
- Exposure to additional BI or data visualization tools.
- Experience with GA4 and BigQuery.
- Understanding of predictive modeling or statistical analysis techniques.
Skills Required
- Bachelor's degree in a relevant field such as Data Science, Statistics, Marketing Analytics, or Business Analytics
- 4-5 years of experience in marketing analytics, data analytics, or related fields
- Strong proficiency in SQL for data extraction and manipulation
- Hands-on experience with Tableau for visualization and reporting
- Understanding of marketing measurement, attribution, and performance analytics, preferably in B2B marketing
- Excellent communication skills and ability to translate data into compelling narratives
- Experience collaborating with stakeholders and influencing decisions
- Strong analytical thinking, problem-solving abilities, and attention to detail
- Ability to work independently, take initiative, and manage multiple priorities
- Experience with fintech, financial services, or digital-first consumer businesses
- Familiarity with marketing attribution models, marketing mix modeling, or experimentation frameworks
- Experience leading a team
- Exposure to additional business intelligence or data visualization tools
- Experience with GA4 and BigQuery
- Understanding of predictive modeling or statistical analysis techniques
EXL Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about EXL and has not been reviewed or approved by EXL.
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Healthcare Strength — Medical plan options include HSA, HRA, and PPO choices, with additional health-related programs such as disability coverage and an employee assistance program. Feedback suggests these options provide meaningful flexibility and coverage breadth for many roles.
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Leave & Time Off Breadth — Up to 20 days of paid time off, plus federal holidays and paid sick and safe time, are highlighted. Feedback suggests this leave structure is a notable benefit alongside core compensation.
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Retirement Support — A traditional and Roth 401(k) with up to a 3% company match and full vesting after one year is described. Feedback suggests this match and vesting timeline help bolster long-term savings.
EXL Insights
What We Do
Choosing a digital partner is about more than capabilities — it’s about collaboration and character. Unrealistic overhauls and off-the-shelf products ignore what matters most — your unique needs, culture, goals, and your legacy data and technology environments. At EXL, our collaboration is built on ongoing listening and learning to adapt our methodologies. We’re your business evolution partner—tailoring solutions that make the most of data to make better business decisions and drive more intelligence into your increasingly digital operations. Whether your goals are scaling the use of AI and digital, redesign operating models, or driving better and faster decisions, we’re here to partner with you to help you gain—and maintain—competitive advantage with efficient, sustainable models at scale. Our expertise in transformation, data science, and change management helps make your business more efficient and effective, improve customer relationships and enhance revenue growth. Instead of focusing on multi-year, resource- and time-intensive platform designs or migrations, we look deeper at your entire value chain to integrate strategies with impact. We use our specialization in analytics, digital interventions, and operations management—alongside deep industry expertise — to deliver solutions that help you outperform the competition. At EXL, it’s all about outcomes—your outcomes—and delivering success on your terms. Share your goals with us and together, we’ll optimize how you leverage data to drive your business forward. For more information, visit www.exlservice.com.
