We are looking for a Senior Marketing Analyst with strong experience in performance-based online marketing to join our Business Analytics team. While the role is organizationally part of the Business Analytics group, the day-to-day priorities, projects, and success metrics will be defined and led by the Marketing team, working closely with the CMO and senior marketing stakeholders.
This role is critical in shaping marketing strategy through advanced analytics, experimentation, and deep performance insights across paid, organic, and owned digital channels.
What you’ll do
Marketing Performance Analysis
- Analyze and monitor performance across paid digital channels (e.g., Google Ads, Meta, affiliates, influencers, and additional channels as applicable), Email Marketing, and organic/SEO traffic.
- Track and evaluate ROI, LTV, CAC, conversion funnels, cohort behavior, and attribution models.
- Identify trends, anomalies, and growth opportunities to optimize spend and performance.
- Monitor and provide real time updates and analysis when significant changes occur in any funnels, channels, geos.
Strategic Insights & Decision Making Support
- Partner closely with the CMO and marketing leaders to support strategic planning, budget allocation, and scaling decisions.
- Translate complex datasets into clear, actionable insights and recommendations for both technical and non-technical stakeholders.
- Support go-to-market initiatives, campaign launches, and international expansion efforts with data-driven insights.
Experimentation & Optimization
- Design, analyze, and interpret A/B tests and marketing experiments across channels and user journeys.
- Evaluate incrementality, lift, and causal impact of marketing activities.
- Continuously refine KPIs and measurement frameworks in line with evolving marketing goals.
Reporting & Data Infrastructure
- Build and maintain dashboards and recurring reports for marketing leadership.
- Ensure data accuracy, consistency, and clarity across marketing analytics outputs.
- Collaborate with data engineering and BI teams to improve tracking, attribution, and data availability.
What you bring
Professional Experience
- 3+ years of experience in marketing analytics, performance marketing analysis, or growth analytics.
- Hands-on experience working with performance-based online marketing data.
- Proven ability to support decision-making in high-scale, data-driven marketing environments.
Technical Skills
- Strong SQL skills; experience working with large datasets.
- Experience with analytics and BI tools (e.g., Looker, Tableau, Power BI, or similar).
- Solid understanding of digital marketing measurement concepts: attribution, funnels, cohorts, LTV modeling, incrementality etc.
- Experience working with data from platforms such as Google Ads, Meta, ImpactRadius, or similar (directly or via data pipelines).
Soft Skills
- Strong business acumen and ability to connect data to marketing strategy.
- Excellent communication skills, with the ability to present insights clearly to senior stakeholders.
- Proactive, independent, and comfortable working in a matrix organization.
- Strong collaboration skills and ability to influence without direct authority.
Advantages
- Experience in subscription-based or freemium consumer products.
- Background in growth, lifecycle, or CRM analytics.
- Familiarity with statistical methods, experimentation frameworks, or Python/R.
Why Join MyHeritage?
- Work at the intersection of data, marketing, and global growth.
- High visibility role with direct impact on business performance.
- Close collaboration with senior leadership, including the CMO.
- Opportunity to shape how marketing decisions are made at scale.
About MyHeritage
MyHeritage is the leading global platform for family history. It enriches the lives of people worldwide by enabling them to uncover more about themselves and where they belong. With a suite of intuitive products, billions of historical records, an affordable at-home DNA test, and AI-powered photo tools, MyHeritage creates a meaningful discovery experience that is deeply rewarding. The MyHeritage platform is enjoyed by tens of millions of people around the world who treasure and celebrate their heritage. MyHeritage offers full privacy controls and is available in 42 languages. Learn more at www.myheritage.com.
See what it’s like to work at MyHeritage on www.glassdoor.com.
Benefits at MyHeritage
Our employees enjoy a range of benefits to enhance work-life balance and well-being:
- Hybrid work model
- Modern, beautiful office in Or Yehuda with shuttle service from Tel Aviv and employee parking (for our Or Yehuda employees)
- On-site gym and pilates classes
- Dog-friendly office
- Well-stocked kitchens and a monthly meal allowance
- Fully funded supplemental health insurance
#LI-Hybrid
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What We Do
MyHeritage is the leading global discovery platform for exploring family history. With billions of historical records and family tree profiles, and with sophisticated matching technologies that work across all its assets, MyHeritage allows users to discover their past and empower their future. MyHeritage DNA is one of the world’s largest consumer DNA databases, with 5.4 million customers. MyHeritage is the most popular DNA test and family history service in Europe. Since 2020, MyHeritage is home to the world’s most advanced AI technologies for repairing, enhancing, colorizing, and animating historical photos. Working at MyHeritage means developing pioneering technologies and integrating AI to deliver powerful discoveries to our 104 million users. It also means making a difference in the lives of people all over the world. With a track record of leveraging its staff and expertise to help communities around the world, in April 2020, MyHeritage joined the fight against COVID-19 by building one of the world's largest COVID-19 laboratories to dramatically scale up Israel's testing capabilities and save lives. The MyHeritage Lab was commissioned by Israel’s Ministries of Health and Defense, and to date has processed over 5 million tests. Our 650 employees enjoy a hybrid work model that combines the convenience and flexibility of working from home with the collaborative social environment of our bright, spacious offices. Headquartered in Or Yehuda, we also have offices in Tel Aviv, North America, and Europe. When we’re not working, you can find us enjoying the fully-stocked kitchens, office gym, yoga classes, happy hours, and team-building activities. Visit our careers site for more information about our open positions: http://careers.myheritage.com
