The Role
Lead strategic analysis of marketing programs and channels to connect marketing to revenue. Deliver actionable insights to improve lead quality, conversion, acquisition and retention. Build measurement frameworks with Growth, Sales Ops, RevOps, and Finance. Translate data into executive recommendations, champion standardized reporting, and develop scalable systems for performance measurement and budget allocation.
Summary Generated by Built In
JOB TITLE Senior Marketing Analyst
LOCATION US, East Coast
CONTRACT 6-month contract, with extension opportunities
ABOUT ALGOMARKETING
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Algomarketing are experts at delivering programs and resourcing for strategic roles within Marketing teams. We are a global team of Marketing experts, spanning 30 countries across Asia Pacific, the Americas, Africa, and Europe. Highly experienced in enterprise B2B Marketing, and specialized in technology and SaaS.
Our team works collaboratively, with experience from the world's largest and most ambitious brands, including Google, Stripe, Workday, Worldpay, Accenture, ACI Worldwide, GSK, and Allianz.
We empower Marketers through Algorithmic Marketing, a data-driven approach that delivers deeper insights, faster execution, and streamlined operations.
Visit our website to read more about us.
ABOUT THE ROLE
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As a Senior Marketing Analyst, you'll lead high-impact analysis, and connect marketing efforts to business outcomes. You'll influence strategy, improve Return on Investment, and drive measurable results across the organization.
RESPONSIBILITIES
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- Leading strategic analysis of marketing programs, channels, and campaigns across the customer journey to assess effectiveness
- Delivering actionable insights to enhance lead quality, boost conversion rates, and improve acquisition and retention
- Partnering with Growth Marketing, Sales Ops, RevOps, and Finance to build integrated measurement frameworks and guide strategic planning
- Evaluating marketing's impact on revenue and pipeline to inform data-driven budget allocation and investment strategies
- Translating complex data into clear narratives and recommendations for senior executives and key stakeholders
- Championing marketing performance measurement, standardized reporting, and scalable systems to support accountability, transparency, and informed decision-making
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- Hold a Bachelor's or MBA in business, analytics, or a quantitative field, with 6-10 years in marketing, business analytics, or strategy
- Have deep global B2B SaaS or enterprise tech, marketing expertise, including funnel dynamics, digital performance metrics, and demand generation strategies
- Have proven track record of using data to influence senior stakeholders, shape strategy, and drive business outcomes
- Have robust cross-functional collaboration aligning marketing with sales goals, revenue targets, and acquisition objectives
- Be skilled in modern marketing/sales platforms (e.g., Salesforce, Pardot, web analytics) and leveraging data from these systems
- Have excellent communication and storytelling abilities; ABM, PLG, and customer journey analysis knowledge is nice to have
Key Responsibilities
RESPONSIBILITIES
—
- Leading strategic analysis of marketing programs, channels, and campaigns across the customer journey to assess effectiveness
- Delivering actionable insights to enhance lead quality, boost conversion rates, and improve acquisition and retention
- Partnering with Growth Marketing, Sales Ops, RevOps, and Finance to build integrated measurement frameworks and guide strategic planning
- Evaluating marketing's impact on revenue and pipeline to inform data-driven budget allocation and investment strategies
- Translating complex data into clear narratives and recommendations for senior executives and key stakeholders
- Championing marketing performance measurement, standardized reporting, and scalable systems to support accountability, transparency, and informed decision-making
About
Join Algomarketing: Empowering Marketers and Sales through InnovationAt Algomarketing, we revolutionize industry standards by propelling world-leading brands to new heights with rapid insights, accelerated executions, and seamless operations. Our team leverages cutting-edge technologies like machine learning, natural language processing, and robotic process automation to transform marketing and sales landscapes.We are a global marketing & sales operations and technology consultancy with a presence in 27 countries across 6 continents. Our diverse team of 100+ marketing and MarTech experts collaborates to deliver impactful, data-driven solutions.Join us to be part of an innovative, dynamic environment where your skills will help drive the future of marketing. Experience professional growth and make a global impact with Algomarketing.Learn more about our services through our customer success stories, where we've brought the concept of Algorithmic Marketing to life. Visit our website to read more.
Skills Required
- Bachelor's degree or MBA in business, analytics, or quantitative field with 6-10 years in marketing, business analytics, or strategy
- Deep global B2B SaaS or enterprise tech marketing expertise including funnel dynamics, digital performance metrics, and demand generation strategies
- Proven track record of using data to influence senior stakeholders, shape strategy, and drive business outcomes
- Robust cross-functional collaboration experience aligning marketing with sales goals, revenue targets, and acquisition objectives
- Skilled in modern marketing/sales platforms (e.g., Salesforce, Pardot, web analytics) and leveraging data from these systems
- Excellent communication and storytelling abilities
- Knowledge of ABM, PLG, and customer journey analysis
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The Company
What We Do
Algomarketing is a global marketing operations and technology consultancy that helps enterprise B2B marketing teams scale their impact. By embedding AI-native practitioners into client teams, they identify high-leverage workflows, co-build AI-driven solutions, and upskill staff to ensure long-term self-sufficiency. Their approach combines deep marketing expertise with cutting-edge technologies like machine learning and automation to drive measurable growth and operational efficiency for world-leading brands.
