Organic Marketing Lead (social content & engagement)

Maven is the gold standard in post-grad education for product, design, & engineering professionals. We’re looking for a hands-on marketer to scale our organic student lead volume, with a focus on social content and engagement.

Role Overview

We have a large organic student base, including 500K+ registered users, and 500+ expert instructors. Our top of funnel comes from the social activity of our instructors, predominantly on LinkedIn. They have an engaging professional brand that attracts potential students, and their content is valuable (see Satish, or Tal for example). Our students are on LinkedIn too. They often recommend a course that was a game changer for them, or share about our free Lightning Lessons, like here, here and here. Every week our instructors run over 30 live, free Lightning Lessons, and we now have a catalog of over 800 on-demand lessons: a goldmine for social content repurposing. In short, we have the foundation for powerful organic reach, and your role is to leverage this opportunity to drive new qualified, organic leads to Maven. To succeed, you’ll work on the following 3 areas, with a focus on LinkedIn:

• Social engagement - Define our approach, and lead execution
• Content distribution - Build a system to repurpose and distribute Lightning Lessons at scale (eg. snippets, supercuts, summaries…)
• Editorial strategy - Be our content director (eg. own our POV on key topics, write instructor profiles, thematically curate our free lesson catalog)

Team & Culture

This role reports to Vanina (Head of Marketing) and works alongside Rachel. Maven is committed to having a small, empowered team (currently 20 total), so you should be excited to do your own customer research, strategic thinking, project management, and end-to-end execution.

We are high-ownership, but we are also high-collaboration. We all post regular status updates to dedicated slack channels to get input. If you’re blocked everyone is there to help (but otherwise we’ll assume you’re on it). This makes Maven a great cross-functional learning environment. Expect direct feedback!

Ownership, collaboration and feedback are not just nice ideas here; we are fully remote, so they are the foundation of our success, and we are intentional about them. We are a writing-focused company, with no-meeting Wednesdays for creative space. We gather for a week-long offsite twice a year so everyone in our lean and talented team can contribute to company strategy, and get absurdly competitive over random games.

What We’re Looking For In This Role

• Experience leveraging social distribution to drive lead growth -  a strong pulse on what drives engagement
• Evidence of exceptional and reliable taste in brand and content decisions
• Experience with content creation and video repurposing, applied AI use a plus
• Mastery of the written word, especially on social, but not only
• Stretch between strategic thinking and hands-on execution power

Compensation

$150k-$200k in salary, with strong benefits, and equity.

Salary is open to review based on candidate experience; please apply if you know you’re a great candidate.

Location

Remote; US time zone +/- 1hr

Who We Are

Maven is reinventing professional education. Instead of taking 2 years for a Master’s, we believe professionals should learn every year, from real-world experts. Our marketplace has over 500 cohort-based courses focused on the critical skills needed to succeed. We encourage you to explore them, and read their reviews, to get an idea of the transformative learning experiences and career growth that we enable. And then think about what Maven could be, at scale.

We are founder-led; our CEO, Gagan, co-founded Udemy, and our CTO, Shreyans, was the first engineer at Venmo. Our small team is incredible and momentum is building; we grew over 100% last year. We've raised $25 million from Andreessen Horowitz, First Round, and a supportive network of industry angels. Join us to do the best work of your career, and help build the university of tomorrow.