Job Description
General Responsibilities:
The Senior Market Sales Manager is responsible for driving sales growth and market execution by leading a field sales and marketing team across key accounts and retail partners. This role combines strategic leadership with hands-on execution, ensuring that Belkin products are effectively represented, promoted, and sold across all assigned channels.
The Team Lead will manage a team of field sales managers/representatives, oversee in-store activation, ensure best-in-class merchandising, and maintain strong relationships with retail partners. This role is accountable for delivering sales targets, improving attach rates, and executing programs that elevate Belkin’s presence in the marketplace
Specific Responsibilities:
- Lead and coach a team of field marketing sales managers to achieve and exceed sales, merchandising, and promotional execution goals.
- Partner with sales leadership to develop and implement field strategies that drive product sell-through across retail and carrier channels.
- Act as primary point of contact for escalations and cross-functional coordination with sales, marketing, and product management teams.
- Establish and define timing for how we scale up the team numbers and define the optimal number of reps per region and account.
- Oversee execution of new product launches (NPI), ensuring flawless merchandising, training, and retail activation.
- Provide guidance and feedback to field teams on account performance, competitive activity, and customer insights.
- Develop custom training materials tailored for key accounts, ensuring sales teams and retail partners are equipped with the right knowledge and positioning to maximize sell-through
- Develop and deliver sales training programs to enhance team effectiveness and retail partner knowledge.
- Own reporting and KPI tracking for the field marketing sales team, including sales performance, execution compliance, and ROI on programs.
- Partner with marketing and channel marketing teams to develop localized promotional initiatives and in-store activations.
- Represent Belkin at retail events, trade shows, and partner meetings, providing leadership presence and brand advocacy.
- Maintain strong relationships with key retailer and carrier partners, ensuring Belkin remains a top-of-mind, trusted brand.
- Manage team scheduling, workload distribution, and performance reviews.
- Travel domestically as required (up to 50–60%).
Core Competencies:
- Leadership & Coaching: Ability to motivate, coach, and develop a distributed field team to consistently deliver results.
- Sales & Account Management: Proven experience in driving sell-through, managing retail programs, and influencing partner stakeholders.
- Execution Excellence: Strong project management, organizational skills, and attention to detail to ensure flawless retail and field activation.
- Decision Making/Judgment: Able to analyze data, make informed decisions quickly, and balance strategic priorities with field realities.
- Product Knowledge & Positioning: Know and explain product features/benefits, position products effectively against competitors, and apply market knowledge to drive sales strategies.
- Problem Solving: Anticipates challenges, develops creative solutions, and ensures smooth execution of retail programs.
- Communication: Strong presentation, negotiation, and interpersonal skills, able to represent Belkin effectively with partners and team members.
- Training & Enablement: Ability to design, deliver, and adapt training programs and materials for both internal teams and retail partners, ensuring consistent messaging, stronger sales execution, and improved partner engagement.
Education and Experience Requirements:
- Bachelor’s degree in Business, Marketing, or related field.
- 5+ years of sales/field marketing experience in consumer electronics, mobile accessories, or related industries.
- 2+ years of leadership or team management experience preferred.
- Strong understanding of retail sales dynamics, merchandising execution, and promotional activation.
- Demonstrated ability to deliver against sales targets and KPIs.
- Excellent communication, leadership, and time management skills.
- Proficiency with sales reporting tools, CRM, and Microsoft Office suite.
What you’re getting into
We’ve got big collaborative spaces for your big ideas, so bring an open mind and leave your suit in the closet. We all are committed to creating unique and rewarding consumer experiences. Everyone is interested in succeeding – for the team, for themselves and for the business. Cross-functionally and across the company, everyone has common goals and aspires to be their best.
You will learn something new or at least look at things differently every day. There are so many smart and creative people around that you’ll be motivated to pursue the ideal.
Team spirit is infectious. Belkin is an extremely open workplace, where communication is essential. Not every idea will be accepted, but you’ll be asked for your point of view. Innovation thrives on multiple and varied levels. At Belkin we challenge conventional wisdom and refuse to accept that something cannot be done.
Belkin is an Equal Opportunity and Affirmative Action Employer Disability and Veterans. We maintain a drug-free workplace.
All candidates applying for a job in the EMEA region, please review the Applicant Privacy notice HERE
Location:Range for this position:
$110,000 - $140,000
Factors such as geographic location, academic credentials, relevant experience, and specific knowledge, skills and abilities will influence the actual salary offered. In addition to a competitive market-based salary, compensation also includes a performance-based bonus, and in addition to a full range of medical, financial, and/or other benefits. Further details can be found here.
Top Skills
What We Do
At Belkin, we believe that today can be extraordinary. Our products exist at the intersection of people and technology. Our human-centric designs empower individuals to get more out of their daily life. From our humble beginnings in Southern California to a diverse, global country in more than 50 countries, our focus is harnessing technology and design to improve the lives of people around the world.
Today, our team consists of more than 1,200 employees across 23 countries. While our main office stays true to our Southern California roots, you’ll find Belkin offices around the world. We’re proud to be a global village, connecting our employees in environments that champion inclusivity, diversity, innovation and connectivity. People are at the center of everything we do and you can be part of our mission to help others Be Ready For Today.
Our extensive range of products deliver power, protection, connectivity, audio and home automation solutions across the following divisions:
BoostCharge by Belkin
SoundForm by Belkin
ScreenForce by Belkin
Connect by Belkin
Stage by Belkin
From the humble beginnings of a garage in 1980s Southern California to a global technology company, our ethos has always been about connection and we remain forever inspired by progressing people and the planet we all share.
